Brandwave

How popular isDaiso?

In September 2026, people searched for Daiso by name about 16,600 times in New Zealand, about the same as the previous year. These searches made up 1.1% of all New Zealand discount variety store searches, placing Daiso fourth out of four stores. When we asked both ChatGPT and Google AI Overviews about discount variety stores, Daiso appeared in one of the four answers and was the third most recommended of the four.

Search and AI answers in September 2026

Daiso is the fourth most searched of 4 competitors and the third most recommended in AI answers.

  1. Kmart NZShare of searches 72.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. The WarehouseShare of searches 20.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Look SharpShare of searches 6.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. DaisoShare of searches 1.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
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Top discount variety stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Daiso was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Daiso is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kmart NZ1st
  2. The Warehouse2nd
  3. Daiso3rd
  4. Look Sharp4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kmart NZ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Warehouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Look Sharp1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Daiso1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about discount variety stores

4 answers

  • Asked ChatGPT

    “Which discount variety store should I shop at in New Zealand?”

    1. 1Kmart NZ
    2. 2The Warehouse

  • Asked ChatGPT

    “What are the best discount variety stores in New Zealand?”

    1. 1Daiso
    2. 2Kmart NZ
    3. 3The Warehouse

  • Asked ChatGPT

    “What's the best discount variety store in New Zealand for home essentials?”

    1. 1The Warehouse
    2. 2Kmart NZ
    3. 3Look Sharp

  • Searched Google, AI Overview

    “gift stores nz”

    1. Searched Google, AI Overview

      “variety store nz”

      Google showed no AI Overview for this search.

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

    Which discount variety stores compete with Daiso?

    Daiso against discount variety stores in New Zealand, by month

    Share of searches by month for Kmart NZ, The Warehouse, Look Sharp, Daiso. The figures are in the table below the chart.

    View monthly share of searches table
    MonthKmart NZThe WarehouseLook SharpDaiso
    Oct 202566.7%20.7%11.6%0.92%
    Nov 202572.1%23.1%3.9%0.84%
    Dec 202569.7%25.8%3.6%0.84%
    Jan 202669.9%26.1%3%1%
    Feb 202668.4%25.2%5.2%1.3%
    Mar 202671.3%22.8%4.7%1.2%
    Apr 202673.5%21.8%3.7%0.97%
    May 202669.5%24.5%5%1%
    Jun 202673.1%20.6%5.2%1%
    Jul 202673.2%20.4%5.2%1.3%
    Aug 202672.2%20.4%6.3%1.1%
    Sep 202672.4%20.3%6.2%1.1%

    1. 1.Kmart NZ

      72.4%

      Held 1st. 1.1M estimated branded searches, +0.54% vs prior month. Share +0.1 points.

    2. 2.The Warehouse

      20.3%

      Held 2nd. 306K estimated branded searches, +<0.01% vs prior month. Share -0.1 points.

    3. 3.Look Sharp

      6.2%

      Held 3rd. 94K estimated branded searches, -0.63% vs prior month. Share -0.1 points.

    4. 4.Daiso

      1.1%

      Held 4th. 16.6K estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Daiso and its closest rivals

    Every comparison with Daiso

    3 comparisons

    How has branded search demand for Daiso changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Daiso in New Zealand held steady, from 16.7K to 16.6K.
    • Across the 12 months ending September 2026, Daiso’s share of searches among discount variety stores in New Zealand held steady, from 0.92% to 1.1%.

    How did search popularity change for New Zealand discount variety stores in September 2026?

    2 changes

    1. Estimated monthly branded searches for Look Sharp in New Zealand fell 55.2% over 12 measured months, from 210K to 94K in September 2026.

    2. Estimated monthly branded searches for The Warehouse in New Zealand fell 18.1% over 12 measured months, from 374K to 306K in September 2026.

    How are Daiso’s branded searches counted?

    5 search terms

    Brandwave collects information about searches that people make online using Daiso’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • daiso
    • daiso albany
    • daiso hours
    • daiso stationery
    • jp daiso

    Do you work for Daiso? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

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