Daiso vs Look Sharp:Which is more popular by branded search in New Zealand?
In August 2026, Look Sharp had more branded searches than Daiso among discount variety stores in New Zealand. Look Sharp was estimated to have 130K branded searches compared to Daiso’s 20.1K, and held a 7.8% Share of Search versus Daiso’s 1.2%.
Follow Daiso vs Look Sharp and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Daiso or Look Sharp?
Compare the discount variety stores New Zealanders shop for homewares, gifts and essentials. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Look Sharp, Daiso. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | The Warehouse | Look Sharp | Daiso |
|---|---|---|---|---|
| Oct 2025 | 60.9% | 23.5% | 14.6% | 0.98% |
| Nov 2025 | 66.6% | 27.2% | 5.3% | 0.9% |
| Dec 2025 | 63.6% | 30.5% | 4.9% | 0.91% |
| Jan 2026 | 64.8% | 30.1% | 4% | 1.1% |
| Feb 2026 | 63% | 29.1% | 6.5% | 1.4% |
| Mar 2026 | 66% | 26.8% | 6% | 1.2% |
| Apr 2026 | 68.4% | 25.8% | 4.7% | 1.1% |
| May 2026 | 64.5% | 28.1% | 6.3% | 1.1% |
| Jun 2026 | 67.7% | 24.7% | 6.4% | 1.1% |
| Jul 2026 | 67.8% | 24.4% | 6.5% | 1.3% |
| Aug 2026 | 66.8% | 24.2% | 7.8% | 1.2% |
| Sep 2026 | — | — | — | — |
How has the Daiso and Look Sharp comparison changed over the last 12 months?
3 findings
- Look Sharp was ahead of Daiso in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Daiso’s estimated Share of Search among discount variety stores in New Zealand moved from 0.98% to 1.2%, and its estimated monthly branded searches moved from 19.8K to 20.1K.
- Across the 11 months ending August 2026, Look Sharp’s estimated Share of Search among discount variety stores in New Zealand moved from 14.6% to 7.8%, and its estimated monthly branded searches moved from 293K to 130K.
How did search popularity change for New Zealand discount variety stores in August 2026?
1 change
In August 2026, Look Sharp gained estimated Share of Search among discount variety stores in New Zealand, from 6.5% to 7.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Daiso’s and Look Sharp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Daiso
11 branded search terms
- daiso
- daiso albany
- daiso hours
- daiso near me
- daiso nz
- daiso online
- daiso online shop
- daiso shop
- daiso stationery
- daiso store
- jp daiso
Look Sharp
27 branded search terms
- look sharp
- look sharp album
- look sharp christmas
- look sharp dress up
- look sharp glenfield
- look sharp halloween
- look sharp hamilton
- look sharp langdons road
- look sharp lunn ave
- look sharp near me
- look sharp nz
- look sharp online
- look sharp online shopping
- look sharp riccarton
- look sharp shop
- look sharp st lukes
- look sharp store st lukes
- look sharp store tower junction
- look sharp sylvia park
- look sharp tower junction
- looksharp
- looksharp near me
- looksharp nz
- looksharp shop
- looksharpstore co nz
- st lukes look sharp
- tower junction look sharp
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.