Mighty Ape vs Paper Plus:Which is more popular by branded search in New Zealand?
In August 2026, Mighty Ape had more branded searches than Paper Plus among bookshops in New Zealand. Mighty Ape was estimated to have 140K branded searches compared to Paper Plus’ 59.7K, and held a 43.3% Share of Search versus Paper Plus’ 18.5%.
Follow Mighty Ape vs Paper Plus and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Mighty Ape or Paper Plus?
Compare the bookshops New Zealanders buy new books from, in store and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mighty Ape, Paper Plus. The figures are in the table below the chart.
View monthly share of search table
| Month | Mighty Ape | Whitcoulls | Paper Plus | Unity Books | Scorpio Books | Time Out Bookstore |
|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 26.7% | 18.5% | 4.1% | 2.7% | 0.86% |
| Nov 2025 | 52.5% | 24.2% | 16.5% | 3.7% | 2.4% | 0.73% |
| Dec 2025 | 44.8% | 27.7% | 19.5% | 4% | 3.2% | 0.83% |
| Jan 2026 | 40.6% | 26% | 24.8% | 4.3% | 3.5% | 0.87% |
| Feb 2026 | 41.9% | 26.5% | 21.5% | 5.5% | 3.6% | 1% |
| Mar 2026 | 42.5% | 26.3% | 21% | 5.6% | 3.7% | 0.88% |
| Apr 2026 | 43.6% | 27.2% | 18.5% | 5.7% | 3.8% | 1.2% |
| May 2026 | 43.3% | 27.9% | 18.4% | 5.7% | 3.8% | 0.98% |
| Jun 2026 | 44.9% | 27.2% | 18.2% | 4.8% | 3.9% | 0.97% |
| Jul 2026 | 44.2% | 26.9% | 18.4% | 5.8% | 3.8% | 0.96% |
| Aug 2026 | 43.3% | 27.7% | 18.5% | 5.7% | 3.8% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mighty Ape and Paper Plus comparison changed over the last 12 months?
3 findings
- Mighty Ape was ahead of Paper Plus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among bookshops in New Zealand moved from 47% to 43.3%, and its estimated monthly branded searches moved from 171K to 140K.
- Across the 11 months ending August 2026, Paper Plus’ estimated Share of Search among bookshops in New Zealand held steady at 18.5%, and its estimated monthly branded searches moved from 67.5K to 59.7K.
How did search popularity change for New Zealand bookshops in August 2026?
2 changes
In August 2026, Mighty Ape lost estimated Share of Search among bookshops in New Zealand, from 44.2% to 43.3%.
Estimated monthly branded searches for Paper Plus in New Zealand fell 11.6% over 11 measured months, from 67.5K to 59.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mighty Ape’s and Paper Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mighty Ape
36 branded search terms
- contact mighty ape
- Mighty Ape
- mighty ape address
- mighty ape after pay
- mighty ape app
- mighty ape au
- mighty ape auckland
- mighty ape books
- mighty ape christchurch
- mighty ape co nz
- mighty ape contact
- mighty ape games
- mighty ape hours
- mighty ape jellycat
- mighty ape lego
- mighty ape mobile
- mighty ape near me
- mighty ape new zealand
- mighty ape nz
- mighty ape nz store
- mighty ape online
- mighty ape online shopping
- mighty ape opening hours
- mighty ape phones
- mighty ape pokemon
- mighty ape ps5
- mighty ape sale
- mighty ape shop
- mighty ape silverdale
- mighty ape store
- mighty ape stores
- mighty ape toys
- mighty ape wellington
- mightyapenz
- ps5 mighty ape
- the mighty ape
Paper Plus
33 branded search terms
- barrington paper plus
- Paper Plus
- paper plus books
- paper plus coastlands
- paper plus eastridge
- paper plus gifts
- paper plus havelock
- paper plus henderson
- paper plus highland park
- paper plus lego
- paper plus meadowbank
- paper plus near me
- paper plus north city
- paper plus northlands
- paper plus notebooks
- paper plus nz
- paper plus office supplies
- paper plus online
- paper plus online shopping
- paper plus pencil case
- paper plus remuera road
- paper plus sale
- paper plus stationery
- paper plus store
- paper plus sylvia park
- paper plus tower junction
- paper plus westcity
- paperplus cambridge
- paperplus co nz
- paperplus gifts
- paperplus gore
- paperplus notebooks
- paperplus nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.