Brandwave

How popular isPaper Plus?

In October 2026, people searched for Paper Plus by name about 46,800 times in New Zealand, a 30.9% decrease from the previous year. These searches made up 17.3% of all New Zealand office and stationery retailer searches, placing Paper Plus third out of four retailers. When we asked both ChatGPT and Google AI Overviews about office and stationery retailers, Paper Plus appeared in one of the five answers and was the fourth most recommended of the four.

Search and AI answers in October 2026

Paper Plus is the third most searched of 4 competitors and the fourth most recommended in the AI answers we collected.

  1. Warehouse StationeryShare of searches 40.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. WhitcoullsShare of searches 26.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Paper PlusShare of searches 17.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. OfficeMax NZShare of searches 15.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top office and stationery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Paper Plus was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Paper Plus is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Warehouse Stationery1st
  2. OfficeMax NZ2nd
  3. Whitcoulls3rd
  4. Paper Plus4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OfficeMax NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Warehouse Stationery3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whitcoulls2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paper Plus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about office and stationery retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Paper Plus compared with other New Zealand office and stationery retailers?

Paper Plus against office and stationery retailers in New Zealand, by month

Share of searches by month for Warehouse Stationery, Whitcoulls, Paper Plus, OfficeMax NZ. The figures are in the table below the chart.

View monthly share of searches table
MonthWarehouse StationeryWhitcoullsPaper PlusOfficeMax NZ
Nov 202542.6%26.7%17.5%13.3%
Dec 202535.5%33.6%21.8%9.1%
Jan 202641.4%18.3%17.2%23.2%
Feb 202646.2%20.6%15.8%17.4%
Mar 202643.2%22.9%17.7%16.3%
Apr 202645.8%24.4%15.7%14.1%
May 202644.3%23.9%15.2%16.7%
Jun 202644.6%23.4%15.2%16.8%
Jul 202646%24.1%15.8%14.1%
Aug 202644.3%23.7%15.3%16.7%
Sep 202642.9%23.3%17.7%16.1%
Oct 202640.7%26.6%17.3%15.3%

  1. 1.Warehouse Stationery

    40.7%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -2.2 points.

  2. 2.Whitcoulls

    26.6%

    Held 2nd. 71.9K estimated branded searches, -2.1% vs prior month. Share +3.3 points.

  3. 3.Paper Plus

    17.3%

    Held 3rd. 46.8K estimated branded searches, -15.9% vs prior month. Share -0.4 points.

  4. 4.OfficeMax NZ

    15.3%

    Held 4th. 41.4K estimated branded searches, -18.1% vs prior month. Share -0.7 points.

Compare popularity between Paper Plus and its closest rivals

Every comparison with Paper Plus

11 comparisons

How has branded search demand for Paper Plus changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Paper Plus in New Zealand fell from 67.8K to 46.8K.
  • Across the 12 months ending October 2026, Paper Plus’ share of searches among office and stationery retailers in New Zealand peaked at 21.8% in December 2025 and was lowest at 15.2% in May 2026.

How did search popularity change for New Zealand office and stationery retailers in October 2026?

4 changes

  1. In October 2026, Whitcoulls gained share of searches among office and stationery retailers in New Zealand, from 23.3% to 26.6%.

  2. In October 2026, Warehouse Stationery lost share of searches among office and stationery retailers in New Zealand, from 42.9% to 40.7%.

  3. In October 2026, OfficeMax NZ lost share of searches among office and stationery retailers in New Zealand, from 16.1% to 15.3%.

  4. Estimated monthly branded searches for Paper Plus in New Zealand fell 31% over 12 measured months, from 67.8K to 46.8K in October 2026.

How are Paper Plus’ branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Paper Plus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • barrington paper plus
  • Paper Plus
  • paper plus books
  • paper plus coastlands
  • paper plus eastridge
  • paper plus gifts
  • paper plus havelock
  • paper plus henderson
  • paper plus lego
  • paper plus meadowbank
  • paper plus northlands
  • paper plus notebooks
  • paper plus sale
  • paper plus stationery
  • paper plus westcity
  • paperplus cambridge
  • paperplus gifts
  • paperplus gore
  • paperplus notebooks

Do you work for Paper Plus? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Paper Plus compete?

Paper Plus is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
office and stationery retailers3rd of 417.3%Shown above
Bookshops2nd of 629.5%Show ranking
Gift and stationery stores2nd of 633.2%Show ranking
Creator with pink hair and a pink jacket

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