Paper Plus vs Warehouse Stationery:Which is more popular in New Zealand?
In October 2026, Warehouse Stationery had more branded searches than Paper Plus among office and stationery retailers in New Zealand. Warehouse Stationery had about 110,000 branded searches, while Paper Plus had 46,800. Warehouse Stationery made up 40.7% of all office and stationery retailer searches we track, and Paper Plus accounted for 17.3%. When we asked ChatGPT and Google AI Overviews about office and stationery retailers, Warehouse Stationery appeared in three of the five answers and Paper Plus in one. Warehouse Stationery was mentioned before Paper Plus in every answer that named either.
Who do people search for more?
Warehouse Stationery, about 2 searches for every 1 for Paper Plus
Who does AI mention more?
Warehouse Stationery, mentioned in 3 of 5 answers, Paper Plus in 1
Who does AI recommend more?
Warehouse Stationery, named ahead of Paper Plus in 3 of 3 answers
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Top office and stationery retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Warehouse Stationery was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Paper Plus was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Warehouse Stationery was listed before Paper Plus in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OfficeMax NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Warehouse Stationery3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Whitcoulls2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paper Plus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about office and stationery retailers
5 answers
Asked ChatGPT
“Which office supplies and stationery retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best office supplies and stationery retailers in New Zealand?”
Asked ChatGPT
“What's the best office supplies and stationery retailer in New Zealand for school and office supplies?”
Searched Google, AI Overview
“stationery shops nz”
Searched Google, AI Overview
“office supplies nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Paper Plus or Warehouse Stationery more popular in search?
This chart shows how often people search Google for Paper Plus and Warehouse Stationery by name. Each line represents a brand's share of searches for all four office and stationery retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Warehouse Stationery, Paper Plus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Warehouse Stationery | Whitcoulls | Paper Plus | OfficeMax NZ |
|---|---|---|---|---|
| Nov 2025 | 42.6% | 26.7% | 17.5% | 13.3% |
| Dec 2025 | 35.5% | 33.6% | 21.8% | 9.1% |
| Jan 2026 | 41.4% | 18.3% | 17.2% | 23.2% |
| Feb 2026 | 46.2% | 20.6% | 15.8% | 17.4% |
| Mar 2026 | 43.2% | 22.9% | 17.7% | 16.3% |
| Apr 2026 | 45.8% | 24.4% | 15.7% | 14.1% |
| May 2026 | 44.3% | 23.9% | 15.2% | 16.7% |
| Jun 2026 | 44.6% | 23.4% | 15.2% | 16.8% |
| Jul 2026 | 46% | 24.1% | 15.8% | 14.1% |
| Aug 2026 | 44.3% | 23.7% | 15.3% | 16.7% |
| Sep 2026 | 42.9% | 23.3% | 17.7% | 16.1% |
| Oct 2026 | 40.7% | 26.6% | 17.3% | 15.3% |
How has branded search for Paper Plus and Warehouse Stationery changed in New Zealand over the last 12 months?
3 findings
- Warehouse Stationery was ahead of Paper Plus in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Paper Plus’ share of searches among office and stationery retailers in New Zealand moved from 17.5% to 17.3%, and its estimated monthly branded searches moved from 67.8K to 46.8K.
- Across the 12 months ending October 2026, Warehouse Stationery’s share of searches among office and stationery retailers in New Zealand moved from 42.6% to 40.7%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for New Zealand office and stationery retailers in October 2026?
2 changes
In October 2026, Warehouse Stationery lost share of searches among office and stationery retailers in New Zealand, from 42.9% to 40.7%.
Estimated monthly branded searches for Paper Plus in New Zealand fell 31% over 12 measured months, from 67.8K to 46.8K in October 2026.
How are Paper Plus’ and Warehouse Stationery’s branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Paper Plus’ and Warehouse Stationery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Paper Plus
15 branded search terms
- barrington paper plus
- Paper Plus
- paper plus books
- paper plus coastlands
- paper plus eastridge
- paper plus havelock
- paper plus henderson
- paper plus lego
- paper plus meadowbank
- paper plus northlands
- paper plus sale
- paper plus stationery
- paper plus westcity
- paperplus cambridge
- paperplus gore
Warehouse Stationery
1 branded search term
- warehouse stationery
Other head-to-heads among office and stationery retailers
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