How popular isPaper Plus?
In September 2026, people searched for Paper Plus by name about 55,700 times in New Zealand, about the same as the previous year. These searches made up 17.7% of all New Zealand office and stationery retailer searches, placing Paper Plus third out of four retailers. When we asked both ChatGPT and Google AI Overviews about office and stationery retailers, Paper Plus appeared in one of the five answers and was the fourth most recommended of the four.
Paper Plus is the third most searched of 4 competitors and the fourth most recommended in AI answers.
Warehouse StationeryShare of searches 42.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
WhitcoullsShare of searches 23.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Paper PlusShare of searches 17.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
OfficeMax NZShare of searches 16.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top office and stationery retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Paper Plus was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Paper Plus is the fourth most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OfficeMax NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Warehouse Stationery3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Whitcoulls2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paper Plus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about office and stationery retailers
5 answers
Asked ChatGPT
“Which office supplies and stationery retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best office supplies and stationery retailers in New Zealand?”
Asked ChatGPT
“What's the best office supplies and stationery retailer in New Zealand for school and office supplies?”
Searched Google, AI Overview
“stationery shops nz”
Searched Google, AI Overview
“office supplies nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which office and stationery retailers compete with Paper Plus?
Share of searches by month for Warehouse Stationery, Whitcoulls, Paper Plus, OfficeMax NZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Warehouse Stationery | Whitcoulls | Paper Plus | OfficeMax NZ |
|---|---|---|---|---|
| Oct 2025 | 41.3% | 25.9% | 17% | 15.9% |
| Nov 2025 | 42.6% | 26.7% | 17.5% | 13.3% |
| Dec 2025 | 35.5% | 33.6% | 21.8% | 9.1% |
| Jan 2026 | 41.4% | 18.3% | 17.2% | 23.2% |
| Feb 2026 | 46.2% | 20.6% | 15.8% | 17.4% |
| Mar 2026 | 43.2% | 22.9% | 17.7% | 16.3% |
| Apr 2026 | 45.8% | 24.4% | 15.7% | 14.1% |
| May 2026 | 44.3% | 23.9% | 15.2% | 16.7% |
| Jun 2026 | 44.6% | 23.4% | 15.2% | 16.8% |
| Jul 2026 | 46% | 24.1% | 15.8% | 14.2% |
| Aug 2026 | 44.3% | 23.7% | 15.3% | 16.7% |
| Sep 2026 | 42.9% | 23.3% | 17.7% | 16.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 135K | 0% | -1.4 points | |
| 2, held 2nd | 23.3% | 73.4K | +1.5% | -0.4 points | |
| 3, moved from 4th to 3rd | 17.7% | 55.6K | +19.4% | +2.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 16.1% | 50.5K | -0.65% | -0.6 pointsmoved from 3rd to 4th |
42.9%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -1.4 points.
23.3%
Held 2nd. 73.4K estimated branded searches, +1.5% vs prior month. Share -0.4 points.
17.7%
Moved from 4th to 3rd. 55.6K estimated branded searches, +19.4% vs prior month. Share +2.4 points.
16.1%
Moved from 3rd to 4th. 50.5K estimated branded searches, -0.65% vs prior month. Share -0.6 points.
Compare popularity between Paper Plus and its closest rivals
Every comparison with Paper Plus
11 comparisons
How has branded search demand for Paper Plus changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Paper Plus in New Zealand held steady at 55.7K.
- Across the 12 months ending September 2026, Paper Plus’ share of searches among office and stationery retailers in New Zealand increased from 17% to 17.7%.
- Across the 12 months ending September 2026, Paper Plus’ share of searches among office and stationery retailers in New Zealand peaked at 21.8% in December 2025 and was lowest at 15.2% in May 2026.
How did search popularity change for New Zealand office and stationery retailers in September 2026?
4 changes
In September 2026, Paper Plus overtook OfficeMax NZ to rank 3rd among office and stationery retailers in New Zealand, with 17.7% of the searches.
In September 2026, Warehouse Stationery lost share of searches among office and stationery retailers in New Zealand, from 44.3% to 42.9%.
In September 2026, OfficeMax NZ lost share of searches among office and stationery retailers in New Zealand, from 16.7% to 16.1%.
Estimated monthly branded searches for Whitcoulls in New Zealand fell 13.3% over 12 measured months, from 84.6K to 73.4K in September 2026.
How are Paper Plus’ branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Paper Plus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- barrington paper plus
- Paper Plus
- paper plus books
- paper plus coastlands
- paper plus eastridge
- paper plus gifts
- paper plus havelock
- paper plus henderson
- paper plus lego
- paper plus meadowbank
- paper plus northlands
- paper plus notebooks
- paper plus sale
- paper plus stationery
- paper plus westcity
- paperplus cambridge
- paperplus gifts
- paperplus gore
- paperplus notebooks
Do you work for Paper Plus? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Paper Plus compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| office and stationery retailers | 3rd of 4 | 17.7% | Shown above |
| Bookshops | 3rd of 6 | 19.6% | Show ranking |
| Gift and stationery stores | 2nd of 6 | 37% | Show ranking |
Is Paper Plus your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.