Brandwave

How popular isOfficeMax NZ?

In September 2026, people searched for OfficeMax NZ by name about 50,600 times in New Zealand, about the same as the previous year. These searches made up 16.1% of all New Zealand office and stationery retailer searches, placing OfficeMax NZ fourth out of four retailers. When we asked both ChatGPT and Google AI Overviews about office and stationery retailers, OfficeMax NZ appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

OfficeMax NZ is the fourth most searched of 4 competitors and the second most recommended in AI answers.

  1. Warehouse StationeryShare of searches 42.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. WhitcoullsShare of searches 23.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Paper PlusShare of searches 17.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. OfficeMax NZShare of searches 16.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top office and stationery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OfficeMax NZ appeared in all five answers. OfficeMax NZ is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Warehouse Stationery1st
  2. OfficeMax NZ2nd
  3. Whitcoulls3rd
  4. Paper Plus4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OfficeMax NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Warehouse Stationery3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whitcoulls2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paper Plus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about office and stationery retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which office and stationery retailers compete with OfficeMax NZ?

OfficeMax NZ against office and stationery retailers in New Zealand, by month

Share of searches by month for Warehouse Stationery, Whitcoulls, Paper Plus, OfficeMax NZ. The figures are in the table below the chart.

View monthly share of searches table
MonthWarehouse StationeryWhitcoullsPaper PlusOfficeMax NZ
Oct 202541.3%25.9%17%15.9%
Nov 202542.6%26.7%17.5%13.3%
Dec 202535.5%33.6%21.8%9.1%
Jan 202641.4%18.3%17.2%23.2%
Feb 202646.2%20.6%15.8%17.4%
Mar 202643.2%22.9%17.7%16.3%
Apr 202645.8%24.4%15.7%14.1%
May 202644.3%23.9%15.2%16.7%
Jun 202644.6%23.4%15.2%16.8%
Jul 202646%24.1%15.8%14.2%
Aug 202644.3%23.7%15.3%16.7%
Sep 202642.9%23.3%17.7%16.1%

  1. 1.Warehouse Stationery

    42.9%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Whitcoulls

    23.3%

    Held 2nd. 73.4K estimated branded searches, +1.5% vs prior month. Share -0.4 points.

  3. 3.Paper Plus

    17.7%

    Moved from 4th to 3rd. 55.6K estimated branded searches, +19.4% vs prior month. Share +2.4 points.

  4. 4.OfficeMax NZ

    16.1%

    Moved from 3rd to 4th. 50.5K estimated branded searches, -0.65% vs prior month. Share -0.6 points.

Compare popularity between OfficeMax NZ and its closest rivals

Every comparison with OfficeMax NZ

3 comparisons

How has branded search demand for OfficeMax NZ changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OfficeMax NZ in New Zealand held steady, from 52K to 50.5K.
  • Across the 12 months ending September 2026, OfficeMax NZ’s share of searches among office and stationery retailers in New Zealand peaked at 23.2% in January 2026 and was lowest at 9.1% in December 2025.

How did search popularity change for New Zealand office and stationery retailers in September 2026?

4 changes

  1. In September 2026, Paper Plus overtook OfficeMax NZ to rank 3rd among office and stationery retailers in New Zealand, with 17.7% of the searches.

  2. In September 2026, Warehouse Stationery lost share of searches among office and stationery retailers in New Zealand, from 44.3% to 42.9%.

  3. In September 2026, OfficeMax NZ lost share of searches among office and stationery retailers in New Zealand, from 16.7% to 16.1%.

  4. Estimated monthly branded searches for Whitcoulls in New Zealand fell 13.3% over 12 measured months, from 84.6K to 73.4K in September 2026.

How are OfficeMax NZ’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using OfficeMax NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • OfficeMax
  • officemax nz
  • officemax office supplies
  • officemax stationery

How the Brand Demand Index is measured

Who owns OfficeMax NZ?

OfficeMax NZ is owned by OFFICEMAX NEW ZEALAND LIMITED. Brandwave does not track any other brands owned by OFFICEMAX NEW ZEALAND LIMITED.

Do you work for OfficeMax NZ? To request corrections or removal please contact us via our support page and we will be happy to assist.

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