Office and stationery retailers in New Zealand:Which are most popular?

Name: Office and stationery retailers in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Warehouse Stationery was the most searched office and stationery retailer in New Zealand, accounting for 40.7% of all searches among the four retailers tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, OfficeMax NZ showed up in every answer. Warehouse Stationery was recommended most often, coming first in three out of four responses that gave a list.

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Top office and stationery retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, OfficeMax NZ appeared every time. Warehouse Stationery was recommended most often, coming first in three out of four answers that gave a list. OfficeMax NZ was second, and Whitcoulls was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
OfficeMax NZ	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Warehouse Stationery	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Whitcoulls	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Paper Plus	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

OfficeMax NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Warehouse Stationery3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Whitcoulls2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paper Plus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about office and stationery retailers

5 answers

Asked ChatGPT
“Which office supplies and stationery retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best office supplies and stationery retailers in New Zealand?”
Asked ChatGPT
“What's the best office supplies and stationery retailer in New Zealand for school and office supplies?”
1. 1Warehouse Stationery
2. 2OfficeMax NZ
Searched Google, AI Overview
“stationery shops nz”
1. 1Whitcoulls
2. 2OfficeMax NZ
Searched Google, AI Overview
“office supplies nz”
1. 1OfficeMax NZ

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which office and stationery retailers do people search for most?

This chart shows how often people search Google for each office and stationery retailer by name. Each line represents a brand's share of searches for all four office and stationery retailers we track, month by month, from searches in New Zealand.

Share of searches among office and stationery retailers in New Zealand, by month

Month	Warehouse Stationery	Whitcoulls	Paper Plus	OfficeMax NZ
Nov 2025	42.6%	26.7%	17.5%	13.3%
Dec 2025	35.5%	33.6%	21.8%	9.1%
Jan 2026	41.4%	18.3%	17.2%	23.2%
Feb 2026	46.2%	20.6%	15.8%	17.4%
Mar 2026	43.2%	22.9%	17.7%	16.3%
Apr 2026	45.8%	24.4%	15.7%	14.1%
May 2026	44.3%	23.9%	15.2%	16.7%
Jun 2026	44.6%	23.4%	15.2%	16.8%
Jul 2026	46%	24.1%	15.8%	14.1%
Aug 2026	44.3%	23.7%	15.3%	16.7%
Sep 2026	42.9%	23.3%	17.7%	16.1%
Oct 2026	40.7%	26.6%	17.3%	15.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Warehouse Stationery	40.7%	110K	-18.5%	-2.2 points
2, held 2nd	Whitcoulls	26.6%	71.9K	-2.1%	+3.3 points
3, held 3rd	Paper Plus	17.3%	46.8K	-15.9%	-0.4 points
4, held 4th	OfficeMax NZ	15.3%	41.4K	-18.1%	-0.7 points

1.Warehouse Stationery
40.7%
Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -2.2 points.
2.Whitcoulls
26.6%
Held 2nd. 71.9K estimated branded searches, -2.1% vs prior month. Share +3.3 points.
3.Paper Plus
17.3%
Held 3rd. 46.8K estimated branded searches, -15.9% vs prior month. Share -0.4 points.
4.OfficeMax NZ
15.3%
Held 4th. 41.4K estimated branded searches, -18.1% vs prior month. Share -0.7 points.

Which brand is most popular in search among office and stationery retailers in New Zealand?

4 brands

In October 2026, Warehouse Stationery was the most searched among office and stationery retailers in New Zealand, with an estimated 110K branded searches, 40.7% of all searches for the four tracked by the Brandwave Brand Demand Index. Whitcoulls is in 2nd place, 14.1 percentage points behind at 26.6%.

New Zealand office and stationery retailers, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Warehouse Stationery	42.6% → 40.7%	46.2%Feb 2026	35.5%Dec 2025	1st
Whitcoulls	26.7% → 26.6%	33.6%Dec 2025	18.3%Jan 2026	2nd
Paper Plus	17.5% → 17.3%	21.8%Dec 2025	15.2%May 2026	3rd
OfficeMax NZ	13.3% → 15.3%	23.2%Jan 2026	9.1%Dec 2025	4th

Each finding as a sentence

Across the 12 months ending October 2026, Warehouse Stationery’s share of searches among office and stationery retailers in New Zealand decreased from 42.6% to 40.7%.
Across the 12 months ending October 2026, OfficeMax NZ’s share of searches among office and stationery retailers in New Zealand increased from 13.3% to 15.3%.
Across the 12 months ending October 2026, Warehouse Stationery’s share of searches among office and stationery retailers in New Zealand peaked at 46.2% in February 2026 and was lowest at 35.5% in December 2025.
Across the 12 months ending October 2026, Whitcoulls’ share of searches among office and stationery retailers in New Zealand peaked at 33.6% in December 2025 and was lowest at 18.3% in January 2026.
Across the 12 months ending October 2026, Paper Plus’ share of searches among office and stationery retailers in New Zealand peaked at 21.8% in December 2025 and was lowest at 15.2% in May 2026.
Across the 12 months ending October 2026, OfficeMax NZ’s share of searches among office and stationery retailers in New Zealand peaked at 23.2% in January 2026 and was lowest at 9.1% in December 2025.
Across the 12 months ending October 2026, Whitcoulls and Paper Plus held steady: their share of searches among office and stationery retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand office and stationery retailers in October 2026?

4 changes

In October 2026, Whitcoulls gained share of searches among office and stationery retailers in New Zealand, from 23.3% to 26.6%.
In October 2026, Warehouse Stationery lost share of searches among office and stationery retailers in New Zealand, from 42.9% to 40.7%.
In October 2026, OfficeMax NZ lost share of searches among office and stationery retailers in New Zealand, from 16.1% to 15.3%.
Estimated monthly branded searches for Paper Plus in New Zealand fell 31% over 12 measured months, from 67.8K to 46.8K in October 2026.

How are branded searches counted for office and stationery retailers?

41 search terms

Each brand's share of searches among office and stationery retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.