Office and stationery retailers in New Zealand:Which brands are most popular in search?
In August 2026, Warehouse Stationery was the most searched among office and stationery retailers in New Zealand, with an estimated 135K branded searches and 40.4% estimated Share of Search within this set.
Warehouse Stationery40.4%
Whitcoulls26.8%
Paper Plus17.9%
OfficeMax NZ14.8%
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Share of SearchLeaderboard
Office supplies, stationery and book retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Warehouse Stationery, Whitcoulls, Paper Plus, OfficeMax NZ. The figures are in the table below the chart.
View monthly share of search table
| Month | Warehouse Stationery | Whitcoulls | Paper Plus | OfficeMax NZ |
|---|---|---|---|---|
| Oct 2025 | 38.7% | 27.8% | 19.3% | 14.2% |
| Nov 2025 | 39.3% | 29% | 19.8% | 11.8% |
| Dec 2025 | 30.9% | 36% | 25.4% | 7.6% |
| Jan 2026 | 38.2% | 20.9% | 19.9% | 21% |
| Feb 2026 | 42.6% | 23% | 18.7% | 15.7% |
| Mar 2026 | 39.6% | 25.5% | 20.4% | 14.5% |
| Apr 2026 | 41.9% | 27.1% | 18.4% | 12.6% |
| May 2026 | 40.4% | 27% | 17.8% | 14.8% |
| Jun 2026 | 41.3% | 26.1% | 17.4% | 15.2% |
| Jul 2026 | 42.3% | 26.7% | 18.3% | 12.7% |
| Aug 2026 | 40.4% | 26.8% | 17.9% | 14.8% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.4% | 135K | 0% | -1.9 points | |
| 2, held 2nd | 26.8% | 89.6K | +5.2% | +0.1 points | |
| 3, held 3rd | 17.9% | 59.7K | +2.5% | -0.4 points | |
| 4, held 4th | 14.8% | 49.6K | +22.2% | +2.1 points |
40.4%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -1.9 points.
26.8%
Held 2nd. 89.6K estimated branded searches, +5.2% vs prior month. Share +0.1 points.
17.9%
Held 3rd. 59.7K estimated branded searches, +2.5% vs prior month. Share -0.4 points.
14.8%
Held 4th. 49.6K estimated branded searches, +22.2% vs prior month. Share +2.1 points.
Compare search popularity between leading brands
- Warehouse Stationery vs Whitcoulls: compare search popularity
- Warehouse Stationery vs Paper Plus: compare search popularity
- Warehouse Stationery vs OfficeMax NZ: compare search popularity
- Whitcoulls vs Paper Plus: compare search popularity
- Whitcoulls vs OfficeMax NZ: compare search popularity
- Paper Plus vs OfficeMax NZ: compare search popularity
- Compare any of these brands
Which brand is most popular in search among office and stationery retailers in New Zealand?
4 brands
In August 2026, Warehouse Stationery was the most searched among office and stationery retailers in New Zealand, with an estimated 135K branded searches and 40.4% estimated Share of Search within this set. Whitcoulls is in 2nd place, 13.6 percentage points behind at 26.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Warehouse Stationery | 38.7% → 40.4% | 42.6%Feb 2026 | 30.9%Dec 2025 | 1st |
| Whitcoulls | 27.8% → 26.8% | 36%Dec 2025 | 20.9%Jan 2026 | 2nd |
| Paper Plus | 19.3% → 17.9% | 25.4%Dec 2025 | 17.4%Jun 2026 | 3rd |
| OfficeMax NZ | 14.2% → 14.8% | 21%Jan 2026 | 7.6%Dec 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Warehouse Stationery’s estimated Share of Search among office and stationery retailers in New Zealand increased from 38.7% to 40.4%.
- Across the 11 months ending August 2026, Whitcoulls’ estimated Share of Search among office and stationery retailers in New Zealand decreased from 27.8% to 26.8%.
- Across the 11 months ending August 2026, Paper Plus’ estimated Share of Search among office and stationery retailers in New Zealand decreased from 19.3% to 17.9%.
- Across the 11 months ending August 2026, OfficeMax NZ’s estimated Share of Search among office and stationery retailers in New Zealand increased from 14.2% to 14.8%.
- Across the 11 months ending August 2026, Warehouse Stationery’s estimated Share of Search among office and stationery retailers in New Zealand peaked at 42.6% in February 2026 and was lowest at 30.9% in December 2025.
- Across the 11 months ending August 2026, Whitcoulls’ estimated Share of Search among office and stationery retailers in New Zealand peaked at 36% in December 2025 and was lowest at 20.9% in January 2026.
- Across the 11 months ending August 2026, Paper Plus’ estimated Share of Search among office and stationery retailers in New Zealand peaked at 25.4% in December 2025 and was lowest at 17.4% in June 2026.
- Across the 11 months ending August 2026, OfficeMax NZ’s estimated Share of Search among office and stationery retailers in New Zealand peaked at 21% in January 2026 and was lowest at 7.6% in December 2025.
How did search popularity change for New Zealand office and stationery retailers in August 2026?
3 changes
In August 2026, OfficeMax NZ gained estimated Share of Search among office and stationery retailers in New Zealand, from 12.7% to 14.8%.
In August 2026, Warehouse Stationery lost estimated Share of Search among office and stationery retailers in New Zealand, from 42.3% to 40.4%.
Estimated monthly branded searches for Paper Plus in New Zealand fell 11.6% over 11 measured months, from 67.5K to 59.7K in August 2026.
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