Brandwave

How popular isWarehouse Stationery?

In September 2026, people searched for Warehouse Stationery by name about 135,000 times in New Zealand, about the same as the previous year. These searches made up 42.9% of all New Zealand office and stationery retailer searches, placing Warehouse Stationery first out of four retailers. When we asked both ChatGPT and Google AI Overviews about office and stationery retailers, Warehouse Stationery appeared in three of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

Warehouse Stationery is the most searched of 4 competitors and the most recommended in AI answers.

  1. Warehouse StationeryShare of searches 42.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. WhitcoullsShare of searches 23.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Paper PlusShare of searches 17.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. OfficeMax NZShare of searches 16.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top office and stationery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Warehouse Stationery was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Warehouse Stationery is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Warehouse Stationery1st
  2. OfficeMax NZ2nd
  3. Whitcoulls3rd
  4. Paper Plus4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OfficeMax NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Warehouse Stationery3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whitcoulls2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paper Plus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about office and stationery retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which office and stationery retailers compete with Warehouse Stationery?

Warehouse Stationery against office and stationery retailers in New Zealand, by month

Share of searches by month for Warehouse Stationery, Whitcoulls, Paper Plus, OfficeMax NZ. The figures are in the table below the chart.

View monthly share of searches table
MonthWarehouse StationeryWhitcoullsPaper PlusOfficeMax NZ
Oct 202541.3%25.9%17%15.9%
Nov 202542.6%26.7%17.5%13.3%
Dec 202535.5%33.6%21.8%9.1%
Jan 202641.4%18.3%17.2%23.2%
Feb 202646.2%20.6%15.8%17.4%
Mar 202643.2%22.9%17.7%16.3%
Apr 202645.8%24.4%15.7%14.1%
May 202644.3%23.9%15.2%16.7%
Jun 202644.6%23.4%15.2%16.8%
Jul 202646%24.1%15.8%14.2%
Aug 202644.3%23.7%15.3%16.7%
Sep 202642.9%23.3%17.7%16.1%

  1. 1.Warehouse Stationery

    42.9%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Whitcoulls

    23.3%

    Held 2nd. 73.4K estimated branded searches, +1.5% vs prior month. Share -0.4 points.

  3. 3.Paper Plus

    17.7%

    Moved from 4th to 3rd. 55.6K estimated branded searches, +19.4% vs prior month. Share +2.4 points.

  4. 4.OfficeMax NZ

    16.1%

    Moved from 3rd to 4th. 50.5K estimated branded searches, -0.65% vs prior month. Share -0.6 points.

Compare popularity between Warehouse Stationery and its closest rivals

Every comparison with Warehouse Stationery

3 comparisons

How has branded search demand for Warehouse Stationery changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Warehouse Stationery in New Zealand held steady at 135K.
  • Across the 12 months ending September 2026, Warehouse Stationery’s share of searches among office and stationery retailers in New Zealand increased from 41.3% to 42.9%.
  • Across the 12 months ending September 2026, Warehouse Stationery’s share of searches among office and stationery retailers in New Zealand peaked at 46.2% in February 2026 and was lowest at 35.5% in December 2025.

How did search popularity change for New Zealand office and stationery retailers in September 2026?

4 changes

  1. In September 2026, Paper Plus overtook OfficeMax NZ to rank 3rd among office and stationery retailers in New Zealand, with 17.7% of the searches.

  2. In September 2026, Warehouse Stationery lost share of searches among office and stationery retailers in New Zealand, from 44.3% to 42.9%.

  3. In September 2026, OfficeMax NZ lost share of searches among office and stationery retailers in New Zealand, from 16.7% to 16.1%.

  4. Estimated monthly branded searches for Whitcoulls in New Zealand fell 13.3% over 12 measured months, from 84.6K to 73.4K in September 2026.

How are Warehouse Stationery’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Warehouse Stationery’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • warehouse stationery

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How the Brand Demand Index is measured

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