Brandwave

How popular isWarehouse Stationery?

In October 2026, people searched for Warehouse Stationery by name about 110,000 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 40.7% of all New Zealand office and stationery retailer searches, placing Warehouse Stationery first out of four retailers. When we asked both ChatGPT and Google AI Overviews about office and stationery retailers, Warehouse Stationery appeared in three of the five answers and was the most recommended of the four.

Search and AI answers in October 2026

Warehouse Stationery is the most searched of 4 competitors and the most recommended in the AI answers we collected.

  1. Warehouse StationeryShare of searches 40.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. WhitcoullsShare of searches 26.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Paper PlusShare of searches 17.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. OfficeMax NZShare of searches 15.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top office and stationery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Warehouse Stationery was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Warehouse Stationery is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Warehouse Stationery1st
  2. OfficeMax NZ2nd
  3. Whitcoulls3rd
  4. Paper Plus4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OfficeMax NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Warehouse Stationery3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whitcoulls2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paper Plus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about office and stationery retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Warehouse Stationery compared with other New Zealand office and stationery retailers?

Warehouse Stationery against office and stationery retailers in New Zealand, by month

Share of searches by month for Warehouse Stationery, Whitcoulls, Paper Plus, OfficeMax NZ. The figures are in the table below the chart.

View monthly share of searches table
MonthWarehouse StationeryWhitcoullsPaper PlusOfficeMax NZ
Nov 202542.6%26.7%17.5%13.3%
Dec 202535.5%33.6%21.8%9.1%
Jan 202641.4%18.3%17.2%23.2%
Feb 202646.2%20.6%15.8%17.4%
Mar 202643.2%22.9%17.7%16.3%
Apr 202645.8%24.4%15.7%14.1%
May 202644.3%23.9%15.2%16.7%
Jun 202644.6%23.4%15.2%16.8%
Jul 202646%24.1%15.8%14.1%
Aug 202644.3%23.7%15.3%16.7%
Sep 202642.9%23.3%17.7%16.1%
Oct 202640.7%26.6%17.3%15.3%

  1. 1.Warehouse Stationery

    40.7%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -2.2 points.

  2. 2.Whitcoulls

    26.6%

    Held 2nd. 71.9K estimated branded searches, -2.1% vs prior month. Share +3.3 points.

  3. 3.Paper Plus

    17.3%

    Held 3rd. 46.8K estimated branded searches, -15.9% vs prior month. Share -0.4 points.

  4. 4.OfficeMax NZ

    15.3%

    Held 4th. 41.4K estimated branded searches, -18.1% vs prior month. Share -0.7 points.

Compare popularity between Warehouse Stationery and its closest rivals

Every comparison with Warehouse Stationery

3 comparisons

How has branded search demand for Warehouse Stationery changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Warehouse Stationery in New Zealand fell from 165K to 110K.
  • Across the 12 months ending October 2026, Warehouse Stationery’s share of searches among office and stationery retailers in New Zealand decreased from 42.6% to 40.7%.
  • Across the 12 months ending October 2026, Warehouse Stationery’s share of searches among office and stationery retailers in New Zealand peaked at 46.2% in February 2026 and was lowest at 35.5% in December 2025.

How did search popularity change for New Zealand office and stationery retailers in October 2026?

4 changes

  1. In October 2026, Whitcoulls gained share of searches among office and stationery retailers in New Zealand, from 23.3% to 26.6%.

  2. In October 2026, Warehouse Stationery lost share of searches among office and stationery retailers in New Zealand, from 42.9% to 40.7%.

  3. In October 2026, OfficeMax NZ lost share of searches among office and stationery retailers in New Zealand, from 16.1% to 15.3%.

  4. Estimated monthly branded searches for Paper Plus in New Zealand fell 31% over 12 measured months, from 67.8K to 46.8K in October 2026.

How are Warehouse Stationery’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Warehouse Stationery’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • warehouse stationery

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How the Brand Demand Index is measured

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