Brandwave

How popular isWhitcoulls in search?

In August 2026, there were an estimated 89.6K branded searches for Whitcoulls in New Zealand which is down 7.8% over the last 11 months. Whitcoulls holds 27.7% estimated Share of Search among New Zealand bookshops and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Mighty Ape43.3%
  2. Whitcoulls27.7%
  3. Paper Plus18.5%
  4. Unity Books5.7%
  5. Scorpio Books3.8%
  6. Time Out Bookstore1.1%
Whitcoulls website (opens in a new tab)

Follow Whitcoulls and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which bookshops compete with Whitcoulls?

Whitcoulls against bookshops in New Zealand, by month

Share of Search by month for Mighty Ape, Whitcoulls, Paper Plus, Unity Books, Scorpio Books. The figures are in the table below the chart.

View monthly share of search table
MonthMighty ApeWhitcoullsPaper PlusUnity BooksScorpio BooksTime Out Bookstore
Oct 202547%26.7%18.5%4.1%2.7%0.86%
Nov 202552.5%24.2%16.5%3.7%2.4%0.73%
Dec 202544.8%27.7%19.5%4%3.2%0.83%
Jan 202640.6%26%24.8%4.3%3.5%0.87%
Feb 202641.9%26.5%21.5%5.5%3.6%1%
Mar 202642.5%26.3%21%5.6%3.7%0.88%
Apr 202643.6%27.2%18.5%5.7%3.8%1.2%
May 202643.3%27.9%18.4%5.7%3.8%0.98%
Jun 202644.9%27.2%18.2%4.8%3.9%0.97%
Jul 202644.2%26.9%18.4%5.8%3.8%0.96%
Aug 202643.3%27.7%18.5%5.7%3.8%1.1%
Sep 2026——————

  1. 1.Mighty Ape

    43.3%

    held 1st · 140K estimated branded searches · +0.09% vs prior month · -0.8 points

  2. 2.Whitcoulls

    27.7%

    held 2nd · 89.6K estimated branded searches · +5.2% vs prior month · +0.8 points

  3. 3.Paper Plus

    18.5%

    held 3rd · 59.7K estimated branded searches · +2.5% vs prior month · +0.1 points

  4. 4.Unity Books

    5.7%

    held 4th · 18.4K estimated branded searches · -0.11% vs prior month · -0.1 points

  5. 5.Scorpio Books

    3.8%

    held 5th · 12.2K estimated branded searches · +0.25% vs prior month · -0.1 points

  6. 6.Time Out Bookstore

    1.1%

    held 6th · 3.5K estimated branded searches · +13.9% vs prior month · +0.1 points

Compare search popularity between Whitcoulls and its closest rivals

How has branded search demand for Whitcoulls changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Whitcoulls in New Zealand fell from 97.2K to 89.6K.
  • Across the 11 months ending August 2026, Whitcoulls’ estimated Share of Search among bookshops in New Zealand increased from 26.7% to 27.7%.
  • Across the 11 months ending August 2026, Whitcoulls’ estimated Share of Search among bookshops in New Zealand peaked at 27.9% in May 2026 and was lowest at 24.2% in November 2025.

How did search popularity change for New Zealand bookshops in August 2026?

  1. In August 2026, Whitcoulls gained estimated Share of Search among bookshops in New Zealand, from 26.9% to 27.7%.

  2. In August 2026, Mighty Ape lost estimated Share of Search among bookshops in New Zealand, from 44.2% to 43.3%.

  3. Estimated monthly branded searches for Scorpio Books in New Zealand rose 22.4% over 11 measured months, from 10K to 12.2K in August 2026.

  4. Estimated monthly branded searches for Unity Books in New Zealand rose 21.8% over 11 measured months, from 15.1K to 18.4K in August 2026.

  5. Estimated monthly branded searches for Paper Plus in New Zealand fell 11.6% over 11 measured months, from 67.5K to 59.7K in August 2026.

Which office and stationery retailers compete with Whitcoulls?

Whitcoulls against office and stationery retailers in New Zealand, by month

Share of Search by month for Warehouse Stationery, Whitcoulls, Paper Plus, OfficeMax NZ. The figures are in the table below the chart.

View monthly share of search table
MonthWarehouse StationeryWhitcoullsPaper PlusOfficeMax NZ
Oct 202538.7%27.8%19.3%14.2%
Nov 202539.3%29%19.8%11.8%
Dec 202530.9%36%25.4%7.6%
Jan 202638.2%20.9%19.9%21%
Feb 202642.6%23%18.7%15.7%
Mar 202639.6%25.5%20.4%14.5%
Apr 202641.9%27.1%18.4%12.6%
May 202640.4%27%17.8%14.8%
Jun 202641.3%26.1%17.4%15.2%
Jul 202642.3%26.7%18.3%12.7%
Aug 202640.4%26.8%17.9%14.8%
Sep 2026————

  1. 1.Warehouse Stationery

    40.4%

    held 1st · 135K estimated branded searches · 0% vs prior month · -1.9 points

  2. 2.Whitcoulls

    26.8%

    held 2nd · 89.6K estimated branded searches · +5.2% vs prior month · +0.1 points

  3. 3.Paper Plus

    17.9%

    held 3rd · 59.7K estimated branded searches · +2.5% vs prior month · -0.4 points

  4. 4.OfficeMax NZ

    14.8%

    held 4th · 49.6K estimated branded searches · +22.2% vs prior month · +2.1 points

Compare search popularity between Whitcoulls and its closest rivals

How has branded search demand for Whitcoulls changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Whitcoulls’ estimated Share of Search among office and stationery retailers in New Zealand decreased from 27.8% to 26.8%.
  • Across the 11 months ending August 2026, Whitcoulls’ estimated Share of Search among office and stationery retailers in New Zealand peaked at 36% in December 2025 and was lowest at 20.9% in January 2026.

How did search popularity change for New Zealand office and stationery retailers in August 2026?

  1. In August 2026, OfficeMax NZ gained estimated Share of Search among office and stationery retailers in New Zealand, from 12.7% to 14.8%.

  2. In August 2026, Warehouse Stationery lost estimated Share of Search among office and stationery retailers in New Zealand, from 42.3% to 40.4%.

  3. Estimated monthly branded searches for Paper Plus in New Zealand fell 11.6% over 11 measured months, from 67.5K to 59.7K in August 2026.

How is Whitcoulls measured?

Brandwave collects information about searches that people make online using Whitcoulls’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • Whitcoulls
  • whitcoulls books
  • whitcoulls botany
  • whitcoulls centreplace
  • whitcoulls co nz
  • whitcoulls cuba
  • whitcoulls cuba st
  • whitcoulls lambton
  • whitcoulls lambton quay
  • whitcoulls near me
  • whitcoulls north west
  • whitcoulls northlands
  • whitcoulls nz
  • whitcoulls office supplies
  • whitcoulls online
  • whitcoulls palms
  • whitcoulls queensgate
  • whitcoulls sale
  • whitcoulls shirley
  • whitcoulls south city
  • whitcoulls st lukes
  • whitcoulls stationery
  • whitcoulls sylvia park
  • whitcoulls sylvia park express
  • whitcoulls the base
  • whitcoulls voucher

Do you work for Whitcoulls? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Whitcoulls your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free