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Airlines flying new zealand travellers in New Zealand:Which brands are most popular in search?

In August 2026, Air New Zealand was the most searched among airlines flying new zealand travellers in New Zealand, with an estimated 956K branded searches and 55.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Air New Zealand55.6%
  2. Jetstar17.6%
  3. Qantas9.6%
  4. Singapore Airlines5%
  5. Fiji Airways4%
  6. Emirates3.1%
  7. Cathay Pacific2%
  8. Sounds Air0.84%
  9. Air Chathams0.74%
  10. Virgin Australia0.54%
  11. +3 more

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Share of SearchLeaderboard

Compare airlines selling domestic, regional, trans-Tasman, and international flights to New Zealand travellers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among airlines flying new zealand travellers in New Zealand, by month

Share of Search by month for Air New Zealand, Jetstar, Qantas, Singapore Airlines, Fiji Airways, Emirates, Cathay Pacific. The figures are in the table below the chart.

View monthly share of search table
MonthAir New ZealandJetstarQantasSingapore AirlinesFiji AirwaysEmiratesCathay PacificSounds AirAir ChathamsVirgin AustraliaBarrier AirOriginairLATAM Airlines
Oct 202554.6%20.4%7.9%4.3%4.1%3.2%1.4%0.87%1%0.85%0.43%0.63%0.29%
Nov 202551.7%21.6%8.8%4.5%3.6%4%1.7%0.9%1.1%0.7%0.57%0.53%0.27%
Dec 202548.5%23.7%9.6%4.2%4.1%3.9%1.7%1%1%0.66%0.66%0.51%0.29%
Jan 202656.4%17.7%8.2%4.4%3.5%4%1.7%1.1%0.86%0.7%0.56%0.53%0.28%
Feb 202653.3%18.4%10.1%4.4%3.3%4%2%1%0.83%1.1%0.53%0.74%0.31%
Mar 202653.5%18.4%7.6%5.3%3.4%5.8%2.1%0.85%0.74%0.74%0.45%0.51%0.59%
Apr 202655%17.7%9.5%4.7%4.5%2.9%1.8%0.78%0.94%1%0.5%0.45%0.3%
May 202655.8%18%8.5%5.3%4.1%3.1%2.1%0.71%0.67%0.6%0.37%0.39%0.33%
Jun 202656.9%17.8%7.8%5.1%4%3.1%2.1%0.81%0.65%0.69%0.42%0.39%0.28%
Jul 202658.7%15.6%8.1%5%4.1%3.2%2%0.85%0.66%0.71%0.41%0.39%0.32%
Aug 202655.6%17.6%9.6%5%4%3.1%2%0.84%0.74%0.54%0.35%0.33%0.3%
Sep 2026—————————————

This month’s ranking, August 2026

  1. 1.Air New Zealand

    55.6%

    held 1st · 956K estimated branded searches · -4.5% vs prior month · -3.1 points

  2. 2.Jetstar

    17.6%

    held 2nd · 302K estimated branded searches · +14% vs prior month · +2 points

  3. 3.Qantas

    9.6%

    held 3rd · 166K estimated branded searches · +20.6% vs prior month · +1.6 points

  4. 4.Singapore Airlines

    5%

    held 4th · 85.2K estimated branded searches · 0% vs prior month · 0 points

  5. 5.Fiji Airways

    4%

    held 5th · 69K estimated branded searches · -2.1% vs prior month · -0.1 points

  6. 6.Emirates

    3.1%

    held 6th · 53K estimated branded searches · -1.2% vs prior month · -0.1 points

  7. 7.Cathay Pacific

    2%

    held 7th · 35.1K estimated branded searches · +2.3% vs prior month · 0 points

  8. 8.Sounds Air

    0.84%

    held 8th · 14.4K estimated branded searches · 0% vs prior month · 0 points

  9. 9.Air Chathams

    0.74%

    moved from 10th to 9th · 12.8K estimated branded searches · +12.6% vs prior month · +0.1 points

  10. 10.Virgin Australia

    0.54%

    moved from 9th to 10th · 9.3K estimated branded searches · -23.1% vs prior month · -0.2 points

  11. 11.Barrier Air

    0.35%

    held 11th · 6K estimated branded searches · -14.4% vs prior month · -0.1 points

  12. 12.Originair

    0.33%

    held 12th · 5.6K estimated branded searches · -16% vs prior month · -0.1 points

  13. 13.LATAM Airlines

    0.3%

    held 13th · 5.2K estimated branded searches · -5.5% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among airlines flying new zealand travellers in New Zealand?

In August 2026, Air New Zealand was the most searched among airlines flying new zealand travellers in New Zealand, with an estimated 956K branded searches and 55.6% estimated Share of Search within this set. Jetstar is in 2nd place, 38 percentage points behind at 17.6% Share of Search.

New Zealand airlines flying new zealand travellers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Air New Zealand54.6% → 55.6%58.7%Jul 202648.5%Dec 20251st
Jetstar20.4% → 17.6%23.7%Dec 202515.6%Jul 20262nd
Qantas7.9% → 9.6%10.1%Feb 20267.6%Mar 20263rd
Singapore Airlines4.3% → 5%5.3%Mar 20264.2%Dec 20254th
Fiji Airways4.1% → 4%4.5%Apr 20263.3%Feb 20265th
Emirates3.2% → 3.1%5.8%Mar 20262.9%Apr 20266th
Cathay Pacific1.4% → 2%2.1%May 20261.4%Oct 20257th
Sounds Air0.87% → 0.84%1.1%Jan 20260.71%May 20269th → 8th
Air Chathams1% → 0.74%1.1%Nov 20250.65%Jun 20268th → 9th
Virgin Australia0.85% → 0.54%1.1%Feb 20260.54%Aug 202610th
Barrier Air0.43% → 0.35%0.66%Dec 20250.35%Aug 202612th → 11th
Originair0.63% → 0.33%0.74%Feb 20260.33%Aug 202611th → 12th
LATAM Airlines0.29% → 0.3%0.59%Mar 20260.27%Nov 202513th

Each finding as a sentence

  • Across the 11 months ending August 2026, Air New Zealand’s estimated Share of Search among airlines flying new zealand travellers in New Zealand increased from 54.6% to 55.6%.
  • Across the 11 months ending August 2026, Jetstar’s estimated Share of Search among airlines flying new zealand travellers in New Zealand decreased from 20.4% to 17.6%.
  • Across the 11 months ending August 2026, Qantas’ estimated Share of Search among airlines flying new zealand travellers in New Zealand increased from 7.9% to 9.6%.
  • Across the 11 months ending August 2026, Singapore Airlines’ estimated Share of Search among airlines flying new zealand travellers in New Zealand increased from 4.3% to 5%.
  • Across the 11 months ending August 2026, Cathay Pacific’s estimated Share of Search among airlines flying new zealand travellers in New Zealand increased from 1.4% to 2%.
  • Across the 11 months ending August 2026, Air New Zealand’s estimated Share of Search among airlines flying new zealand travellers in New Zealand peaked at 58.7% in July 2026 and was lowest at 48.5% in December 2025.
  • Across the 11 months ending August 2026, Jetstar’s estimated Share of Search among airlines flying new zealand travellers in New Zealand peaked at 23.7% in December 2025 and was lowest at 15.6% in July 2026.
  • Across the 11 months ending August 2026, Qantas’ estimated Share of Search among airlines flying new zealand travellers in New Zealand peaked at 10.1% in February 2026 and was lowest at 7.6% in March 2026.
  • Across the 11 months ending August 2026, Singapore Airlines’ estimated Share of Search among airlines flying new zealand travellers in New Zealand peaked at 5.3% in March 2026 and was lowest at 4.2% in December 2025.
  • Across the 11 months ending August 2026, Fiji Airways’ estimated Share of Search among airlines flying new zealand travellers in New Zealand peaked at 4.5% in April 2026 and was lowest at 3.3% in February 2026.
  • Across the 11 months ending August 2026, Emirates’ estimated Share of Search among airlines flying new zealand travellers in New Zealand peaked at 5.8% in March 2026 and was lowest at 2.9% in April 2026.
  • Across the 11 months ending August 2026, Sounds Air rose from 9th to 8th among airlines flying new zealand travellers in New Zealand.
  • Across the 11 months ending August 2026, Air Chathams fell from 8th to 9th among airlines flying new zealand travellers in New Zealand.
  • Across the 11 months ending August 2026, Barrier Air rose from 12th to 11th among airlines flying new zealand travellers in New Zealand.
  • Across the 11 months ending August 2026, Originair fell from 11th to 12th among airlines flying new zealand travellers in New Zealand.
  • Across the 11 months ending August 2026, Fiji Airways, Emirates, Virgin Australia and LATAM Airlines held steady: their estimated Share of Search among airlines flying new zealand travellers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?

  1. In August 2026, Jetstar gained estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 15.6% to 17.6%.

  2. In August 2026, Qantas gained estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 8.1% to 9.6%.

  3. In August 2026, Air New Zealand lost estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 58.7% to 55.6%.

  4. In August 2026, Air Chathams rose from 10th to 9th among airlines flying new zealand travellers in New Zealand.

  5. In August 2026, Virgin Australia fell from 9th to 10th among airlines flying new zealand travellers in New Zealand.

  6. Estimated monthly branded searches for Cathay Pacific in New Zealand rose 50.6% over 11 measured months, from 23.3K to 35.1K in August 2026.

  7. Estimated monthly branded searches for Singapore Airlines in New Zealand rose 20.2% over 11 measured months, from 70.9K to 85.2K in August 2026.

  8. Estimated monthly branded searches for Originair in New Zealand fell 46.3% over 11 measured months, from 10.4K to 5.6K in August 2026.

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