Fiji Airways vs Singapore Airlines:Which is more popular by branded search in New Zealand?
In August 2026, Singapore Airlines had more branded searches than Fiji Airways among airlines flying new zealand travellers in New Zealand. Singapore Airlines was estimated to have 85.2K branded searches compared to Fiji Airways’ 69K, and held a 5% Share of Search versus Fiji Airways’ 4%.
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Which is more popular in search, Fiji Airways or Singapore Airlines?
Compare airlines selling domestic, regional, trans-Tasman, and international flights to New Zealand travellers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Singapore Airlines, Fiji Airways. The figures are in the table below the chart.
View monthly share of search table
| Month | Air New Zealand | Jetstar | Qantas | Singapore Airlines | Fiji Airways | Emirates | Cathay Pacific | Sounds Air | Air Chathams | Virgin Australia | Barrier Air | Originair | LATAM Airlines |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 20.4% | 7.9% | 4.3% | 4.1% | 3.2% | 1.4% | 0.87% | 1% | 0.85% | 0.43% | 0.63% | 0.29% |
| Nov 2025 | 51.7% | 21.6% | 8.8% | 4.5% | 3.6% | 4% | 1.7% | 0.9% | 1.1% | 0.7% | 0.57% | 0.53% | 0.27% |
| Dec 2025 | 48.5% | 23.7% | 9.6% | 4.2% | 4.1% | 3.9% | 1.7% | 1% | 1% | 0.66% | 0.66% | 0.51% | 0.29% |
| Jan 2026 | 56.4% | 17.7% | 8.2% | 4.4% | 3.5% | 4% | 1.7% | 1.1% | 0.86% | 0.7% | 0.56% | 0.53% | 0.28% |
| Feb 2026 | 53.3% | 18.4% | 10.1% | 4.4% | 3.3% | 4% | 2% | 1% | 0.83% | 1.1% | 0.53% | 0.74% | 0.31% |
| Mar 2026 | 53.5% | 18.4% | 7.6% | 5.3% | 3.4% | 5.8% | 2.1% | 0.85% | 0.74% | 0.74% | 0.45% | 0.51% | 0.59% |
| Apr 2026 | 55% | 17.7% | 9.5% | 4.7% | 4.5% | 2.9% | 1.8% | 0.78% | 0.94% | 1% | 0.5% | 0.45% | 0.3% |
| May 2026 | 55.8% | 18% | 8.5% | 5.3% | 4.1% | 3.1% | 2.1% | 0.71% | 0.67% | 0.6% | 0.37% | 0.39% | 0.33% |
| Jun 2026 | 56.9% | 17.8% | 7.8% | 5.1% | 4% | 3.1% | 2.1% | 0.81% | 0.65% | 0.69% | 0.42% | 0.39% | 0.28% |
| Jul 2026 | 58.7% | 15.6% | 8.1% | 5% | 4.1% | 3.2% | 2% | 0.85% | 0.66% | 0.71% | 0.41% | 0.39% | 0.32% |
| Aug 2026 | 55.6% | 17.6% | 9.6% | 5% | 4% | 3.1% | 2% | 0.84% | 0.74% | 0.54% | 0.35% | 0.33% | 0.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Fiji Airways and Singapore Airlines comparison changed over the last 12 months?
3 findings
- Singapore Airlines was ahead of Fiji Airways in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fiji Airways’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 4.1% to 4%, and its estimated monthly branded searches moved from 68.6K to 69K.
- Across the 11 months ending August 2026, Singapore Airlines’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 4.3% to 5%, and its estimated monthly branded searches moved from 70.9K to 85.2K.
How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?
1 change
Estimated monthly branded searches for Singapore Airlines in New Zealand rose 20.2% over 11 measured months, from 70.9K to 85.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fiji Airways’ and Singapore Airlines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fiji Airways
5 branded search terms
- Fiji Airways
- Fiji Airways booking
- Fiji Airways flights
- Fiji Airways New Zealand
- Fiji Airways NZ
Singapore Airlines
4 branded search terms
- Singapore Airlines
- Singapore Airlines flights
- Singapore Airlines New Zealand
- Singapore Airlines NZ
Put your own brand in this comparison
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