Brandwave

How popular isSingapore Airlines in search?

In August 2026, there were an estimated 85.2K branded searches for Singapore Airlines in New Zealand which is up 20.2% over the last 11 months. Singapore Airlines holds 5% estimated Share of Search among New Zealand airlines flying new zealand travellers and is ranked 4th of 13 competitors for search popularity.

Share of Search, August 2026
  1. Air New Zealand55.6%
  2. Jetstar17.6%
  3. Qantas9.6%
  4. Singapore Airlines5%
  5. Fiji Airways4%
  6. Emirates3.1%
  7. Cathay Pacific2%
  8. Sounds Air0.84%
  9. Air Chathams0.74%
  10. Virgin Australia0.54%
  11. +3 more
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Which airlines flying new zealand travellers compete with Singapore Airlines?

Singapore Airlines against airlines flying new zealand travellers in New Zealand, by month

Share of Search by month for Air New Zealand, Jetstar, Qantas, Singapore Airlines, Fiji Airways, Emirates, Cathay Pacific. The figures are in the table below the chart.

View monthly share of search table
MonthAir New ZealandJetstarQantasSingapore AirlinesFiji AirwaysEmiratesCathay PacificSounds AirAir ChathamsVirgin AustraliaBarrier AirOriginairLATAM Airlines
Oct 202554.6%20.4%7.9%4.3%4.1%3.2%1.4%0.87%1%0.85%0.43%0.63%0.29%
Nov 202551.7%21.6%8.8%4.5%3.6%4%1.7%0.9%1.1%0.7%0.57%0.53%0.27%
Dec 202548.5%23.7%9.6%4.2%4.1%3.9%1.7%1%1%0.66%0.66%0.51%0.29%
Jan 202656.4%17.7%8.2%4.4%3.5%4%1.7%1.1%0.86%0.7%0.56%0.53%0.28%
Feb 202653.3%18.4%10.1%4.4%3.3%4%2%1%0.83%1.1%0.53%0.74%0.31%
Mar 202653.5%18.4%7.6%5.3%3.4%5.8%2.1%0.85%0.74%0.74%0.45%0.51%0.59%
Apr 202655%17.7%9.5%4.7%4.5%2.9%1.8%0.78%0.94%1%0.5%0.45%0.3%
May 202655.8%18%8.5%5.3%4.1%3.1%2.1%0.71%0.67%0.6%0.37%0.39%0.33%
Jun 202656.9%17.8%7.8%5.1%4%3.1%2.1%0.81%0.65%0.69%0.42%0.39%0.28%
Jul 202658.7%15.6%8.1%5%4.1%3.2%2%0.85%0.66%0.71%0.41%0.39%0.32%
Aug 202655.6%17.6%9.6%5%4%3.1%2%0.84%0.74%0.54%0.35%0.33%0.3%
Sep 2026—————————————

  1. 1.Air New Zealand

    55.6%

    held 1st · 956K estimated branded searches · -4.5% vs prior month · -3.1 points

  2. 2.Jetstar

    17.6%

    held 2nd · 302K estimated branded searches · +14% vs prior month · +2 points

  3. 3.Qantas

    9.6%

    held 3rd · 166K estimated branded searches · +20.6% vs prior month · +1.6 points

  4. 4.Singapore Airlines

    5%

    held 4th · 85.2K estimated branded searches · 0% vs prior month · 0 points

  5. 5.Fiji Airways

    4%

    held 5th · 69K estimated branded searches · -2.1% vs prior month · -0.1 points

  6. 6.Emirates

    3.1%

    held 6th · 53K estimated branded searches · -1.2% vs prior month · -0.1 points

  7. 7.Cathay Pacific

    2%

    held 7th · 35.1K estimated branded searches · +2.3% vs prior month · 0 points

  8. 8.Sounds Air

    0.84%

    held 8th · 14.4K estimated branded searches · 0% vs prior month · 0 points

  9. 9.Air Chathams

    0.74%

    moved from 10th to 9th · 12.8K estimated branded searches · +12.6% vs prior month · +0.1 points

  10. 10.Virgin Australia

    0.54%

    moved from 9th to 10th · 9.3K estimated branded searches · -23.1% vs prior month · -0.2 points

  11. 11.Barrier Air

    0.35%

    held 11th · 6K estimated branded searches · -14.4% vs prior month · -0.1 points

  12. 12.Originair

    0.33%

    held 12th · 5.6K estimated branded searches · -16% vs prior month · -0.1 points

  13. 13.LATAM Airlines

    0.3%

    held 13th · 5.2K estimated branded searches · -5.5% vs prior month · 0 points

Compare search popularity between Singapore Airlines and its closest rivals

How has branded search demand for Singapore Airlines changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Singapore Airlines in New Zealand rose from 70.9K to 85.2K.
  • Across the 11 months ending August 2026, Singapore Airlines’ estimated Share of Search among airlines flying new zealand travellers in New Zealand increased from 4.3% to 5%.
  • Across the 11 months ending August 2026, Singapore Airlines’ estimated Share of Search among airlines flying new zealand travellers in New Zealand peaked at 5.3% in March 2026 and was lowest at 4.2% in December 2025.

How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?

  1. In August 2026, Jetstar gained estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 15.6% to 17.6%.

  2. In August 2026, Qantas gained estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 8.1% to 9.6%.

  3. In August 2026, Air New Zealand lost estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 58.7% to 55.6%.

  4. In August 2026, Air Chathams rose from 10th to 9th among airlines flying new zealand travellers in New Zealand.

  5. In August 2026, Virgin Australia fell from 9th to 10th among airlines flying new zealand travellers in New Zealand.

  6. Estimated monthly branded searches for Cathay Pacific in New Zealand rose 50.6% over 11 measured months, from 23.3K to 35.1K in August 2026.

How is Singapore Airlines measured?

Brandwave collects information about searches that people make online using Singapore Airlines’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • Singapore Airlines
  • Singapore Airlines flights
  • Singapore Airlines New Zealand
  • Singapore Airlines NZ

Do you work for Singapore Airlines? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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