Qatar Airways vs Singapore Airlines:Which is more popular?
In September 2026, Singapore Airlines had more branded searches than Qatar Airways among airlines flying New Zealand travellers in New Zealand. Singapore Airlines had about 75,900 branded searches, while Qatar Airways had 12,100. Singapore Airlines made up 7.8% of all airlines flying New Zealand traveller searches we track, and Qatar Airways accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about airlines flying New Zealand travellers, Singapore Airlines appeared in four of the five answers and Qatar Airways in two. Singapore Airlines was mentioned before Qatar Airways in every answer that named either.
Who do people search for more?
Singapore Airlines, about 6 searches for every 1 for Qatar Airways
Who does AI mention more?
Singapore Airlines, mentioned in 4 of 5 answers, Qatar Airways in 2
Who does AI recommend more?
Singapore Airlines, named ahead of Qatar Airways in 4 of 4 answers
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Top airlines flying New Zealand travellers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Singapore Airlines was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Qatar Airways was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Singapore Airlines was listed before Qatar Airways in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Air New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jetstar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Singapore Airlines4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Qantas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Emirates2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Qatar Airways2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fiji Airways1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sounds Air1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Virgin Australia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cathay Pacific0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about airlines flying New Zealand travellers
5 answers
Asked ChatGPT
“Which airline should I book in New Zealand?”
Asked ChatGPT
“What are the best airlines in New Zealand?”
Asked ChatGPT
“What's the best airline in New Zealand for flying travellers?”
Searched Google, AI Overview
“airlines nz”
Searched Google, AI Overview
“cheap flights nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Qatar Airways or Singapore Airlines more popular in search?
This chart shows how often people search Google for Qatar Airways and Singapore Airlines by name. Each line represents a brand's share of searches for all 14 airlines flying New Zealand travellers we track, month by month, from searches in New Zealand.
Share of searches by month for Singapore Airlines, Qatar Airways. The figures are in the table below the chart.
View monthly share of searches table
| Month | Air New Zealand | Jetstar | Qantas | Singapore Airlines | Fiji Airways | Emirates | Cathay Pacific | Sounds Air | Qatar Airways | Air Chathams | Virgin Australia | Barrier Air | Originair | LATAM Airlines |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 22.1% | 11.6% | 6.1% | 6.5% | 4.7% | 2% | 1.3% | 3.3% | 1.7% | 1.4% | 0.72% | 0.88% | 0.29% |
| Nov 2025 | 37.9% | 22.4% | 12.4% | 6.2% | 5.4% | 5.6% | 2.4% | 1.3% | 1.8% | 1.7% | 1.1% | 0.91% | 0.72% | 0.24% |
| Dec 2025 | 34.4% | 25.3% | 13.4% | 5.6% | 5.9% | 5.2% | 2.2% | 1.5% | 2% | 1.6% | 0.98% | 1% | 0.63% | 0.27% |
| Jan 2026 | 39.6% | 19.5% | 12.2% | 6.4% | 5.6% | 5.9% | 2.6% | 1.7% | 1.9% | 1.5% | 1.1% | 0.94% | 0.74% | 0.31% |
| Feb 2026 | 35.9% | 21.7% | 14.1% | 5.9% | 5.1% | 5.6% | 2.8% | 1.5% | 2.1% | 1.3% | 1.7% | 0.86% | 1% | 0.35% |
| Mar 2026 | 35.2% | 21.6% | 10.8% | 7.4% | 5.1% | 8.5% | 2.9% | 1.3% | 2.6% | 1.2% | 1.2% | 0.73% | 0.68% | 0.79% |
| Apr 2026 | 35.1% | 21.2% | 14.5% | 7% | 7.3% | 4.4% | 2.7% | 1.2% | 1.4% | 1.6% | 1.7% | 0.86% | 0.65% | 0.33% |
| May 2026 | 33.8% | 23.4% | 13.1% | 8.3% | 6.9% | 4.8% | 3.4% | 1.2% | 1.3% | 1.2% | 1% | 0.66% | 0.6% | 0.38% |
| Jun 2026 | 33.6% | 23.7% | 12.2% | 8.3% | 6.9% | 4.9% | 3.4% | 1.4% | 1.6% | 1.2% | 1.2% | 0.77% | 0.61% | 0.3% |
| Jul 2026 | 35% | 20.2% | 13.4% | 8.2% | 7.3% | 5.1% | 3.4% | 1.4% | 1.6% | 1.2% | 1.3% | 0.77% | 0.63% | 0.39% |
| Aug 2026 | 36.7% | 21.6% | 14.4% | 7.4% | 6.4% | 4.5% | 3.1% | 1.3% | 1.2% | 1.2% | 0.88% | 0.59% | 0.46% | 0.35% |
| Sep 2026 | 38.4% | 23% | 12.5% | 7.8% | 5.5% | 4% | 3% | 1.3% | 1.2% | 1% | 0.9% | 0.63% | 0.47% | 0.37% |
How has the Qatar Airways and Singapore Airlines comparison changed over the last 12 months?
3 findings
- Singapore Airlines was ahead of Qatar Airways in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Qatar Airways’ share of searches among airlines flying New Zealand travellers in New Zealand moved from 3.3% to 1.2%, and its estimated monthly branded searches moved from 33.1K to 12.1K.
- Across the 12 months ending September 2026, Singapore Airlines’ share of searches among airlines flying New Zealand travellers in New Zealand moved from 6.1% to 7.8%, and its estimated monthly branded searches moved from 61K to 75.9K.
How did search popularity change for New Zealand airlines flying New Zealand travellers in September 2026?
2 changes
In September 2026, Qatar Airways rose from 10th to 9th among airlines flying New Zealand travellers in New Zealand.
Estimated monthly branded searches for Singapore Airlines in New Zealand rose 24.5% over 12 measured months, from 61K to 75.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Qatar Airways’ and Singapore Airlines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Qatar Airways
1 branded search term
- qatar airways
Singapore Airlines
2 branded search terms
- Singapore Airlines flights
- singaporeairlines
Other head-to-heads among airlines flying New Zealand travellers
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