Brandwave

How popular isSingapore Airlines?

In September 2026, people searched for Singapore Airlines by name about 75,900 times in New Zealand, a 24.5% increase from the previous year. These searches made up 7.8% of all New Zealand airlines flying New Zealand traveller searches, placing Singapore Airlines fourth out of 14 travellers. When we asked both ChatGPT and Google AI Overviews about airlines flying New Zealand travellers, Singapore Airlines appeared in four of the five answers and was the third most recommended of the 14.

Search and AI answers in September 2026

Singapore Airlines is the fourth most searched of 14 competitors and the third most recommended in AI answers.

  1. Air New ZealandShare of searches 38.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. JetstarShare of searches 23%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. QantasShare of searches 12.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Singapore AirlinesShare of searches 7.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Fiji AirwaysShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

+9 more

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Top airlines flying New Zealand travellers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Singapore Airlines was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Singapore Airlines is the third most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Air New Zealand1st
  2. Jetstar2nd
  3. Singapore Airlines3rd
  4. Qantas4th
  5. Qatar Airways5th
  6. Virgin Australia6th
  7. Sounds Air7th
  8. Fiji Airways8th
  9. Emirates9th
  10. Cathay Pacific–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Air New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jetstar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Singapore Airlines4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qantas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Emirates2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qatar Airways2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiji Airways1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sounds Air1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Virgin Australia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cathay Pacific0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about airlines flying New Zealand travellers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which airlines flying New Zealand travellers compete with Singapore Airlines?

Singapore Airlines against airlines flying New Zealand travellers in New Zealand, by month

Share of searches by month for Air New Zealand, Jetstar, Qantas, Singapore Airlines, Fiji Airways, Emirates, Cathay Pacific. The figures are in the table below the chart.

View monthly share of searches table
MonthAir New ZealandJetstarQantasSingapore AirlinesFiji AirwaysEmiratesCathay PacificSounds AirQatar AirwaysAir ChathamsVirgin AustraliaBarrier AirOriginairLATAM Airlines
Oct 202537.5%22.1%11.6%6.1%6.5%4.7%2%1.3%3.3%1.7%1.4%0.72%0.88%0.29%
Nov 202537.9%22.4%12.4%6.2%5.4%5.6%2.4%1.3%1.8%1.7%1.1%0.91%0.72%0.24%
Dec 202534.4%25.3%13.4%5.6%5.9%5.2%2.2%1.5%2%1.6%0.98%1%0.63%0.27%
Jan 202639.6%19.5%12.2%6.4%5.6%5.9%2.6%1.7%1.9%1.5%1.1%0.94%0.74%0.31%
Feb 202635.9%21.7%14.1%5.9%5.1%5.6%2.8%1.5%2.1%1.3%1.7%0.86%1%0.35%
Mar 202635.2%21.6%10.8%7.4%5.1%8.5%2.9%1.3%2.6%1.2%1.2%0.73%0.68%0.79%
Apr 202635.1%21.2%14.5%7%7.3%4.4%2.7%1.2%1.4%1.6%1.7%0.86%0.65%0.33%
May 202633.8%23.4%13.1%8.3%6.9%4.8%3.4%1.2%1.3%1.2%1%0.66%0.6%0.38%
Jun 202633.6%23.7%12.2%8.3%6.9%4.9%3.4%1.4%1.6%1.2%1.2%0.77%0.61%0.3%
Jul 202635%20.2%13.4%8.2%7.3%5.1%3.4%1.4%1.6%1.2%1.3%0.77%0.63%0.39%
Aug 202636.7%21.6%14.4%7.4%6.4%4.5%3.1%1.3%1.2%1.2%0.88%0.59%0.46%0.35%
Sep 202638.4%23%12.5%7.8%5.5%4%3%1.3%1.2%1%0.9%0.63%0.47%0.37%

  1. 1.Air New Zealand

    38.4%

    Held 1st. 375K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Jetstar

    23%

    Held 2nd. 225K estimated branded searches, +1.7% vs prior month. Share +1.4 points.

  3. 3.Qantas

    12.5%

    Held 3rd. 122K estimated branded searches, -17.1% vs prior month. Share -1.9 points.

  4. 4.Singapore Airlines

    7.8%

    Held 4th. 75.9K estimated branded searches, +0.8% vs prior month. Share +0.4 points.

  5. 5.Fiji Airways

    5.5%

    Held 5th. 53.4K estimated branded searches, -18.3% vs prior month. Share -0.9 points.

  6. 6.Emirates

    4%

    Held 6th. 39.4K estimated branded searches, -13.8% vs prior month. Share -0.4 points.

  7. 7.Cathay Pacific

    3%

    Held 7th. 29K estimated branded searches, -7.9% vs prior month. Share -0.1 points.

  8. 8.Sounds Air

    1.3%

    Held 8th. 13K estimated branded searches, -0.92% vs prior month. Share 0 points.

  9. 9.Qatar Airways

    1.2%

    Moved from 10th to 9th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Air Chathams

    1%

    Moved from 9th to 10th. 9.8K estimated branded searches, -23.5% vs prior month. Share -0.2 points.

  11. 11.Virgin Australia

    0.9%

    Held 11th. 8.8K estimated branded searches, -1.8% vs prior month. Share 0 points.

  12. 12.Barrier Air

    0.63%

    Held 12th. 6.1K estimated branded searches, +2.2% vs prior month. Share 0 points.

  13. 13.Originair

    0.47%

    Held 13th. 4.6K estimated branded searches, -2.3% vs prior month. Share 0 points.

  14. 14.LATAM Airlines

    0.37%

    Held 14th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Singapore Airlines and its closest rivals

Every comparison with Singapore Airlines

13 comparisons

How has branded search demand for Singapore Airlines changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Singapore Airlines in New Zealand rose from 61K to 75.9K.
  • Across the 12 months ending September 2026, Singapore Airlines’ share of searches among airlines flying New Zealand travellers in New Zealand increased from 6.1% to 7.8%.
  • Across the 12 months ending September 2026, Singapore Airlines’ share of searches among airlines flying New Zealand travellers in New Zealand peaked at 8.3% in May 2026 and was lowest at 5.6% in December 2025.
  • Across the 12 months ending September 2026, Singapore Airlines rose from 5th to 4th among airlines flying New Zealand travellers in New Zealand.

How did search popularity change for New Zealand airlines flying New Zealand travellers in September 2026?

6 changes

  1. In September 2026, Air New Zealand gained share of searches among airlines flying New Zealand travellers in New Zealand, from 36.7% to 38.4%.

  2. In September 2026, Jetstar gained share of searches among airlines flying New Zealand travellers in New Zealand, from 21.6% to 23%.

  3. In September 2026, Qantas lost share of searches among airlines flying New Zealand travellers in New Zealand, from 14.4% to 12.5%.

  4. In September 2026, Fiji Airways lost share of searches among airlines flying New Zealand travellers in New Zealand, from 6.4% to 5.5%.

  5. In September 2026, Qatar Airways rose from 10th to 9th among airlines flying New Zealand travellers in New Zealand.

  6. In September 2026, Air Chathams fell from 9th to 10th among airlines flying New Zealand travellers in New Zealand.

How are Singapore Airlines’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Singapore Airlines’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Singapore Airlines flights
  • singaporeairlines

Do you work for Singapore Airlines? To request corrections or removal please contact us via our support page and we will be happy to assist.

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