Singapore Airlines vs Sounds Air:Which is more popular by branded search in New Zealand?
In August 2026, Singapore Airlines had more branded searches than Sounds Air among airlines flying new zealand travellers in New Zealand. Singapore Airlines was estimated to have 85.2K branded searches compared to Sounds Air’s 14.4K, and held a 5% Share of Search versus Sounds Air’s 0.84%.
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Which is more popular in search, Singapore Airlines or Sounds Air?
Compare airlines selling domestic, regional, trans-Tasman, and international flights to New Zealand travellers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Singapore Airlines, Sounds Air. The figures are in the table below the chart.
View monthly share of search table
| Month | Air New Zealand | Jetstar | Qantas | Singapore Airlines | Fiji Airways | Emirates | Cathay Pacific | Sounds Air | Air Chathams | Virgin Australia | Barrier Air | Originair | LATAM Airlines |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 20.4% | 7.9% | 4.3% | 4.1% | 3.2% | 1.4% | 0.87% | 1% | 0.85% | 0.43% | 0.63% | 0.29% |
| Nov 2025 | 51.7% | 21.6% | 8.8% | 4.5% | 3.6% | 4% | 1.7% | 0.9% | 1.1% | 0.7% | 0.57% | 0.53% | 0.27% |
| Dec 2025 | 48.5% | 23.7% | 9.6% | 4.2% | 4.1% | 3.9% | 1.7% | 1% | 1% | 0.66% | 0.66% | 0.51% | 0.29% |
| Jan 2026 | 56.4% | 17.7% | 8.2% | 4.4% | 3.5% | 4% | 1.7% | 1.1% | 0.86% | 0.7% | 0.56% | 0.53% | 0.28% |
| Feb 2026 | 53.3% | 18.4% | 10.1% | 4.4% | 3.3% | 4% | 2% | 1% | 0.83% | 1.1% | 0.53% | 0.74% | 0.31% |
| Mar 2026 | 53.5% | 18.4% | 7.6% | 5.3% | 3.4% | 5.8% | 2.1% | 0.85% | 0.74% | 0.74% | 0.45% | 0.51% | 0.59% |
| Apr 2026 | 55% | 17.7% | 9.5% | 4.7% | 4.5% | 2.9% | 1.8% | 0.78% | 0.94% | 1% | 0.5% | 0.45% | 0.3% |
| May 2026 | 55.8% | 18% | 8.5% | 5.3% | 4.1% | 3.1% | 2.1% | 0.71% | 0.67% | 0.6% | 0.37% | 0.39% | 0.33% |
| Jun 2026 | 56.9% | 17.8% | 7.8% | 5.1% | 4% | 3.1% | 2.1% | 0.81% | 0.65% | 0.69% | 0.42% | 0.39% | 0.28% |
| Jul 2026 | 58.7% | 15.6% | 8.1% | 5% | 4.1% | 3.2% | 2% | 0.85% | 0.66% | 0.71% | 0.41% | 0.39% | 0.32% |
| Aug 2026 | 55.6% | 17.6% | 9.6% | 5% | 4% | 3.1% | 2% | 0.84% | 0.74% | 0.54% | 0.35% | 0.33% | 0.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Singapore Airlines and Sounds Air comparison changed over the last 12 months?
3 findings
- Singapore Airlines was ahead of Sounds Air in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Singapore Airlines’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 4.3% to 5%, and its estimated monthly branded searches moved from 70.9K to 85.2K.
- Across the 11 months ending August 2026, Sounds Air’s estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 0.87% to 0.84%, and its estimated monthly branded searches held steady at 14.4K.
How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?
1 change
Estimated monthly branded searches for Singapore Airlines in New Zealand rose 20.2% over 11 measured months, from 70.9K to 85.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Singapore Airlines’ and Sounds Air’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Singapore Airlines
4 branded search terms
- Singapore Airlines
- Singapore Airlines flights
- Singapore Airlines New Zealand
- Singapore Airlines NZ
Sounds Air
4 branded search terms
- Sounds Air
- Sounds Air flights
- Sounds Air New Zealand
- Sounds Air NZ
Put your own brand in this comparison
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