Brandwave

Jetstar vs Singapore Airlines:Which is more popular?

In September 2026, Jetstar had more branded searches than Singapore Airlines among airlines flying New Zealand travellers in New Zealand. Jetstar had about 225,000 branded searches, while Singapore Airlines had 75,900. Jetstar made up 23% of all airlines flying New Zealand traveller searches we track, and Singapore Airlines accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about airlines flying New Zealand travellers, Jetstar appeared in all five answers and Singapore Airlines in four. Jetstar was mentioned before Singapore Airlines in three out of five answers.

Among airlines flying New Zealand travellers in New Zealand in September 2026

Who do people search for more?

Jetstar, about 3 searches for every 1 for Singapore Airlines

Jetstar 225K searchesSingapore Airlines 75.9K searches

Who does AI mention more?

Jetstar, mentioned in every answer we collected

Jetstar in 5 of 5Singapore Airlines in 4 of 5

Who does AI recommend more?

Jetstar, named ahead of Singapore Airlines in 3 of 5 answers

Jetstar first in 3Singapore Airlines first in 2

Follow Jetstar vs Singapore Airlines and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top airlines flying New Zealand travellers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jetstar appeared in all five answers. Singapore Airlines was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jetstar was listed before Singapore Airlines in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Air New Zealand1st
  2. Jetstar2nd
  3. Singapore Airlines3rd
  4. Qantas4th
  5. Qatar Airways5th
  6. Virgin Australia6th
  7. Sounds Air7th
  8. Fiji Airways8th
  9. Emirates9th
  10. Cathay Pacific–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Air New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jetstar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Singapore Airlines4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qantas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Emirates2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qatar Airways2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiji Airways1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sounds Air1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Virgin Australia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cathay Pacific0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about airlines flying New Zealand travellers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Jetstar or Singapore Airlines more popular in search?

This chart shows how often people search Google for Jetstar and Singapore Airlines by name. Each line represents a brand's share of searches for all 14 airlines flying New Zealand travellers we track, month by month, from searches in New Zealand.

Jetstar and Singapore Airlines among airlines flying New Zealand travellers in New Zealand, by month

Share of searches by month for Jetstar, Singapore Airlines. The figures are in the table below the chart.

View monthly share of searches table
MonthAir New ZealandJetstarQantasSingapore AirlinesFiji AirwaysEmiratesCathay PacificSounds AirQatar AirwaysAir ChathamsVirgin AustraliaBarrier AirOriginairLATAM Airlines
Oct 202537.5%22.1%11.6%6.1%6.5%4.7%2%1.3%3.3%1.7%1.4%0.72%0.88%0.29%
Nov 202537.9%22.4%12.4%6.2%5.4%5.6%2.4%1.3%1.8%1.7%1.1%0.91%0.72%0.24%
Dec 202534.4%25.3%13.4%5.6%5.9%5.2%2.2%1.5%2%1.6%0.98%1%0.63%0.27%
Jan 202639.6%19.5%12.2%6.4%5.6%5.9%2.6%1.7%1.9%1.5%1.1%0.94%0.74%0.31%
Feb 202635.9%21.7%14.1%5.9%5.1%5.6%2.8%1.5%2.1%1.3%1.7%0.86%1%0.35%
Mar 202635.2%21.6%10.8%7.4%5.1%8.5%2.9%1.3%2.6%1.2%1.2%0.73%0.68%0.79%
Apr 202635.1%21.2%14.5%7%7.3%4.4%2.7%1.2%1.4%1.6%1.7%0.86%0.65%0.33%
May 202633.8%23.4%13.1%8.3%6.9%4.8%3.4%1.2%1.3%1.2%1%0.66%0.6%0.38%
Jun 202633.6%23.7%12.2%8.3%6.9%4.9%3.4%1.4%1.6%1.2%1.2%0.77%0.61%0.3%
Jul 202635%20.2%13.4%8.2%7.3%5.1%3.4%1.4%1.6%1.2%1.3%0.77%0.63%0.39%
Aug 202636.7%21.6%14.4%7.4%6.4%4.5%3.1%1.3%1.2%1.2%0.88%0.59%0.46%0.35%
Sep 202638.4%23%12.5%7.8%5.5%4%3%1.3%1.2%1%0.9%0.63%0.47%0.37%

How has the Jetstar and Singapore Airlines comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand airlines flying New Zealand travellers in September 2026?

2 changes

  1. In September 2026, Jetstar gained share of searches among airlines flying New Zealand travellers in New Zealand, from 21.6% to 23%.

  2. Estimated monthly branded searches for Singapore Airlines in New Zealand rose 24.5% over 12 measured months, from 61K to 75.9K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Jetstar’s and Singapore Airlines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jetstar

4 branded search terms

  • Jetstar
  • Jetstar Airways
  • Jetstar flights
  • Jetstar sale

Singapore Airlines

2 branded search terms

  • Singapore Airlines flights
  • singaporeairlines

How the Brand Demand Index is measured

Other head-to-heads among airlines flying New Zealand travellers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free