Brandwave

Fiji Airways vs Jetstar:Which is more popular?

In September 2026, Jetstar had more branded searches than Fiji Airways among airlines flying New Zealand travellers in New Zealand. Jetstar had about 225,000 branded searches, while Fiji Airways had 53,400. Jetstar made up 23% of all airlines flying New Zealand traveller searches we track, and Fiji Airways accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about airlines flying New Zealand travellers, Jetstar appeared in all five answers and Fiji Airways in one. Jetstar was mentioned before Fiji Airways in every answer.

Among airlines flying New Zealand travellers in New Zealand in September 2026

Who do people search for more?

Jetstar, about 4 searches for every 1 for Fiji Airways

Jetstar 225K searchesFiji Airways 53.4K searches

Who does AI mention more?

Jetstar, mentioned in every answer we collected

Jetstar in 5 of 5Fiji Airways in 1 of 5

Who does AI recommend more?

Jetstar, named ahead of Fiji Airways in every answer

Jetstar first in 5Fiji Airways never first

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Top airlines flying New Zealand travellers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jetstar appeared in all five answers. Fiji Airways was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Jetstar was listed before Fiji Airways in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Air New Zealand1st
  2. Jetstar2nd
  3. Singapore Airlines3rd
  4. Qantas4th
  5. Qatar Airways5th
  6. Virgin Australia6th
  7. Sounds Air7th
  8. Fiji Airways8th
  9. Emirates9th
  10. Cathay Pacific–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Air New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jetstar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Singapore Airlines4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qantas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Emirates2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qatar Airways2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiji Airways1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sounds Air1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Virgin Australia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cathay Pacific0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about airlines flying New Zealand travellers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Fiji Airways or Jetstar more popular in search?

This chart shows how often people search Google for Fiji Airways and Jetstar by name. Each line represents a brand's share of searches for all 14 airlines flying New Zealand travellers we track, month by month, from searches in New Zealand.

Fiji Airways and Jetstar among airlines flying New Zealand travellers in New Zealand, by month

Share of searches by month for Jetstar, Fiji Airways. The figures are in the table below the chart.

View monthly share of searches table
MonthAir New ZealandJetstarQantasSingapore AirlinesFiji AirwaysEmiratesCathay PacificSounds AirQatar AirwaysAir ChathamsVirgin AustraliaBarrier AirOriginairLATAM Airlines
Oct 202537.5%22.1%11.6%6.1%6.5%4.7%2%1.3%3.3%1.7%1.4%0.72%0.88%0.29%
Nov 202537.9%22.4%12.4%6.2%5.4%5.6%2.4%1.3%1.8%1.7%1.1%0.91%0.72%0.24%
Dec 202534.4%25.3%13.4%5.6%5.9%5.2%2.2%1.5%2%1.6%0.98%1%0.63%0.27%
Jan 202639.6%19.5%12.2%6.4%5.6%5.9%2.6%1.7%1.9%1.5%1.1%0.94%0.74%0.31%
Feb 202635.9%21.7%14.1%5.9%5.1%5.6%2.8%1.5%2.1%1.3%1.7%0.86%1%0.35%
Mar 202635.2%21.6%10.8%7.4%5.1%8.5%2.9%1.3%2.6%1.2%1.2%0.73%0.68%0.79%
Apr 202635.1%21.2%14.5%7%7.3%4.4%2.7%1.2%1.4%1.6%1.7%0.86%0.65%0.33%
May 202633.8%23.4%13.1%8.3%6.9%4.8%3.4%1.2%1.3%1.2%1%0.66%0.6%0.38%
Jun 202633.6%23.7%12.2%8.3%6.9%4.9%3.4%1.4%1.6%1.2%1.2%0.77%0.61%0.3%
Jul 202635%20.2%13.4%8.2%7.3%5.1%3.4%1.4%1.6%1.2%1.3%0.77%0.63%0.39%
Aug 202636.7%21.6%14.4%7.4%6.4%4.5%3.1%1.3%1.2%1.2%0.88%0.59%0.46%0.35%
Sep 202638.4%23%12.5%7.8%5.5%4%3%1.3%1.2%1%0.9%0.63%0.47%0.37%

How has the Fiji Airways and Jetstar comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand airlines flying New Zealand travellers in September 2026?

2 changes

  1. In September 2026, Jetstar gained share of searches among airlines flying New Zealand travellers in New Zealand, from 21.6% to 23%.

  2. In September 2026, Fiji Airways lost share of searches among airlines flying New Zealand travellers in New Zealand, from 6.4% to 5.5%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Fiji Airways’ and Jetstar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiji Airways

3 branded search terms

  • Fiji Airways
  • Fiji Airways booking
  • Fiji Airways flights

Jetstar

4 branded search terms

  • Jetstar
  • Jetstar Airways
  • Jetstar flights
  • Jetstar sale

How the Brand Demand Index is measured

Other head-to-heads among airlines flying New Zealand travellers

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