Brandwave

How popular isKahoot! in search?

In August 2026, there were an estimated 340K branded searches for Kahoot! in New Zealand which is up 19.4% over the last 11 months. Kahoot! holds 33.7% estimated Share of Search among New Zealand classroom quiz games and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Blooket54.6%
  2. Kahoot!33.7%
  3. Quizlet6.9%
  4. Gimkit4.1%
  5. Wayground0.78%
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Which classroom quiz games compete with Kahoot!?

Kahoot! against classroom quiz games in New Zealand, by month

Share of Search by month for Blooket, Kahoot!, Quizlet, Gimkit. The figures are in the table below the chart.

View monthly share of search table
MonthBlooketKahoot!QuizletGimkitWayground
Oct 202553.1%33.6%8.7%4%0.68%
Nov 202559.7%30.5%4.8%4.5%0.52%
Dec 202557.9%36.4%1.1%4.3%0.31%
Jan 202631.9%56.4%7.5%2.9%1.3%
Feb 202649.2%37.5%7.8%4.5%1%
Mar 202653.7%33.7%7.8%4%0.88%
Apr 202654.5%34.8%6.5%3.3%0.84%
May 202654.9%33.7%6.5%4.1%0.82%
Jun 202659.5%30.4%5.8%3.6%0.73%
Jul 202655.9%34.5%5.5%3.4%0.7%
Aug 202654.6%33.7%6.9%4.1%0.78%
Sep 2026—————

  1. 1.Blooket

    54.6%

    held 1st · 551K estimated branded searches · +49.4% vs prior month · -1.3 points

  2. 2.Kahoot!

    33.7%

    held 2nd · 340K estimated branded searches · +49.3% vs prior month · -0.8 points

  3. 3.Quizlet

    6.9%

    held 3rd · 69.6K estimated branded searches · +92% vs prior month · +1.4 points

  4. 4.Gimkit

    4.1%

    held 4th · 41.1K estimated branded searches · +82.3% vs prior month · +0.7 points

  5. 5.Wayground

    0.78%

    held 5th · 7.9K estimated branded searches · +71.8% vs prior month · +0.1 points

Compare search popularity between Kahoot! and its closest rivals

How has branded search demand for Kahoot! changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kahoot! in New Zealand rose from 285K to 340K.
  • Across the 11 months ending August 2026, Kahoot!’s estimated Share of Search among classroom quiz games in New Zealand peaked at 56.4% in January 2026 and was lowest at 30.4% in June 2026.

How did search popularity change for New Zealand classroom quiz games in August 2026?

  1. In August 2026, Quizlet gained estimated Share of Search among classroom quiz games in New Zealand, from 5.5% to 6.9%.

  2. In August 2026, Gimkit gained estimated Share of Search among classroom quiz games in New Zealand, from 3.4% to 4.1%.

  3. In August 2026, Blooket lost estimated Share of Search among classroom quiz games in New Zealand, from 55.9% to 54.6%.

  4. In August 2026, Kahoot! lost estimated Share of Search among classroom quiz games in New Zealand, from 34.5% to 33.7%.

  5. Estimated monthly branded searches for Wayground in New Zealand rose 36.3% over 11 measured months, from 5.8K to 7.9K in August 2026.

Which study apps compete with Kahoot!?

Kahoot! against study apps in New Zealand, by month

Share of Search by month for Kahoot!, Quizlet. The figures are in the table below the chart.

View monthly share of search table
MonthKahoot!QuizletAnkiStudocuChegg
Oct 202576.3%19.7%1.4%2.3%0.25%
Nov 202584.6%13.2%1%0.97%0.19%
Dec 202595%3%1.2%0.5%0.31%
Jan 202679.2%10.5%6.1%2.3%1.9%
Feb 202680.7%16.7%1.8%0.6%0.22%
Mar 202677.7%17.9%2.2%1.9%0.21%
Apr 202679%14.8%2.3%2.9%0.99%
May 202680.8%15.7%1.6%1.7%0.25%
Jun 202681.3%15.4%1.4%1.6%0.25%
Jul 202683.2%13.2%2.1%1.1%0.39%
Aug 202680.6%16.5%1.4%1.3%0.22%
Sep 2026—————

  1. 1.Kahoot!

    80.6%

    held 1st · 340K estimated branded searches · +49.3% vs prior month · -2.6 points

  2. 2.Quizlet

    16.5%

    held 2nd · 69.6K estimated branded searches · +92% vs prior month · +3.3 points

  3. 3.Anki

    1.4%

    held 3rd · 5.8K estimated branded searches · +1.9% vs prior month · -0.7 points

  4. 4.Studocu

    1.3%

    held 4th · 5.5K estimated branded searches · +80.7% vs prior month · +0.2 points

  5. 5.Chegg

    0.22%

    held 5th · 920 estimated branded searches · -14.8% vs prior month · -0.2 points

Compare search popularity between Kahoot! and its closest rivals

How has branded search demand for Kahoot! changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Kahoot!’s estimated Share of Search among study apps in New Zealand increased from 76.3% to 80.6%.
  • Across the 11 months ending August 2026, Kahoot!’s estimated Share of Search among study apps in New Zealand peaked at 95% in December 2025 and was lowest at 76.3% in October 2025.

How did search popularity change for New Zealand study apps in August 2026?

  1. In August 2026, Quizlet gained estimated Share of Search among study apps in New Zealand, from 13.2% to 16.5%.

  2. In August 2026, Kahoot! lost estimated Share of Search among study apps in New Zealand, from 83.2% to 80.6%.

  3. In August 2026, Anki lost estimated Share of Search among study apps in New Zealand, from 2.1% to 1.4%.

  4. Estimated monthly branded searches for Studocu in New Zealand fell 35.3% over 11 measured months, from 8.6K to 5.5K in August 2026.

How is Kahoot! measured?

Brandwave collects information about searches that people make online using Kahoot!’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • kahoot
  • kahoot classroom game
  • kahoot cok
  • kahoot create
  • kahoot flashcards
  • kahoot games
  • kahoot games pin
  • kahoot join
  • kahoot near me
  • kahoot net
  • kahoot new zealand
  • kahoot nz
  • kahoot online
  • kahoot pin
  • kahoot play
  • kahoot quiz
  • kahoot quiz game
  • kahoot revision
  • kahoot s
  • kahoot study

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How the Brand Demand Index is measured

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