Brandwave

How popular isAttentive in search?

In August 2026, there were an estimated 10 branded searches for Attentive in New Zealand which is down 50% over the last 11 months. Attentive holds 1.7% estimated Share of Search among New Zealand SMS marketing platforms and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. ClickSend61%
  2. Burst SMS16.9%
  3. Modica16.9%
  4. Textmagic3.4%
  5. Attentive1.7%
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Which SMS marketing platforms compete with Attentive?

Attentive against SMS marketing platforms in New Zealand, by month

Share of Search by month for ClickSend, Burst SMS, Modica, Textmagic, Attentive. The figures are in the table below the chart.

View monthly share of search table
MonthClickSendBurst SMSModicaTextmagicAttentive
Oct 202547.1%25.7%17.1%7.1%2.9%
Nov 202539%25.4%25.4%6.8%3.4%
Dec 202552.2%21.7%21.7%4.3%0%
Jan 202650%21.4%21.4%5.4%1.8%
Feb 202649.2%24.6%16.4%6.6%3.3%
Mar 202657.1%19%19%3.2%1.6%
Apr 202655.6%19%19%4.8%1.6%
May 202654.9%16.9%21.1%5.6%1.4%
Jun 202661.9%15.9%15.9%4.8%1.6%
Jul 202658.1%24.2%16.1%1.6%0%
Aug 202661%16.9%16.9%3.4%1.7%
Sep 2026—————

  1. 1.ClickSend

    61%

    held 1st · 360 estimated branded searches · 0% vs prior month · +3 points

  2. 2.Burst SMS

    16.9%

    held 2nd · 100 estimated branded searches · -33.3% vs prior month · -7.2 points

  3. 3.Modica

    16.9%

    held 3rd · 100 estimated branded searches · 0% vs prior month · +0.8 points

  4. 4.Textmagic

    3.4%

    held 4th · 20 estimated branded searches · +100% vs prior month · +1.8 points

  5. 5.Attentive

    1.7%

    held 5th · 10 estimated branded searches · — vs prior month · +1.7 points

Compare search popularity between Attentive and its closest rivals

How has branded search demand for Attentive changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Attentive in New Zealand fell from 20 to 10.
  • Across the 11 months ending August 2026, Attentive’s estimated Share of Search among SMS marketing platforms in New Zealand decreased from 2.9% to 1.7%.
  • Across the 11 months ending August 2026, Attentive’s estimated Share of Search among SMS marketing platforms in New Zealand peaked at 3.4% in November 2025 and was lowest at 0% in December 2025.

How did search popularity change for New Zealand SMS marketing platforms in August 2026?

  1. In August 2026, ClickSend gained estimated Share of Search among SMS marketing platforms in New Zealand, from 58.1% to 61%.

  2. In August 2026, Textmagic gained estimated Share of Search among SMS marketing platforms in New Zealand, from 1.6% to 3.4%.

  3. In August 2026, Attentive gained estimated Share of Search among SMS marketing platforms in New Zealand, from 0% to 1.7%.

  4. In August 2026, Modica gained estimated Share of Search among SMS marketing platforms in New Zealand, from 16.1% to 16.9%.

  5. In August 2026, Burst SMS lost estimated Share of Search among SMS marketing platforms in New Zealand, from 24.2% to 16.9%.

How is Attentive measured?

Brandwave collects information about searches that people make online using Attentive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • attentive mobile
  • attentive sms

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How the Brand Demand Index is measured

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