Wellington mortgage advisers in New Zealand:Which brands are most popular in search?
In August 2026, NZHL was the most searched among wellington mortgage advisers in New Zealand, with an estimated 350 branded searches and 46.1% estimated Share of Search within this set.
NZHL46.1%
Lendal Mortgages42.1%
The Mortgage Advice Company9.2%
Capital Advice2.6%
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Share of SearchLeaderboard
Compare Wellington mortgage advisers using branded searches made in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZHL, Lendal Mortgages, The Mortgage Advice Company, Capital Advice. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Lendal Mortgages | The Mortgage Advice Company | Capital Advice |
|---|---|---|---|---|
| Oct 2025 | 68.9% | 18% | 6.6% | 6.6% |
| Nov 2025 | 61.8% | 25.5% | 7.3% | 5.5% |
| Dec 2025 | 68.2% | 20.5% | 9.1% | 2.3% |
| Jan 2026 | 67.3% | 18.4% | 8.2% | 6.1% |
| Feb 2026 | 61.4% | 24.6% | 8.8% | 5.3% |
| Mar 2026 | 58.6% | 24.1% | 8.6% | 8.6% |
| Apr 2026 | 47.8% | 37% | 10.9% | 4.3% |
| May 2026 | 52.7% | 35.1% | 6.8% | 5.4% |
| Jun 2026 | 52.8% | 36.1% | 8.3% | 2.8% |
| Jul 2026 | 50.8% | 34.4% | 11.5% | 3.3% |
| Aug 2026 | 46.1% | 42.1% | 9.2% | 2.6% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 350 | +12.9% | -4.8 points | |
| 2, held 2nd | 42.1% | 320 | +52.4% | +7.7 points | |
| 3, held 3rd | 9.2% | 70 | 0% | -2.3 points | |
| 4, held 4th | 2.6% | 20 | 0% | -0.6 points |
1.
NZHL46.1%
held 1st · 350 estimated branded searches · +12.9% vs prior month · -4.8 points
42.1%
held 2nd · 320 estimated branded searches · +52.4% vs prior month · +7.7 points
held 3rd · 70 estimated branded searches · 0% vs prior month · -2.3 points
2.6%
held 4th · 20 estimated branded searches · 0% vs prior month · -0.6 points
Compare search popularity between leading brands
- NZHL vs Lendal Mortgages: compare search popularity
- NZHL vs The Mortgage Advice Company: compare search popularity
- NZHL vs Capital Advice: compare search popularity
- Lendal Mortgages vs The Mortgage Advice Company: compare search popularity
- Lendal Mortgages vs Capital Advice: compare search popularity
- The Mortgage Advice Company vs Capital Advice: compare search popularity
- Compare any of these brands
Which brand is most popular in search among wellington mortgage advisers in New Zealand?
4 brands
In August 2026, NZHL was the most searched among wellington mortgage advisers in New Zealand, with an estimated 350 branded searches and 46.1% estimated Share of Search within this set. Lendal Mortgages is in 2nd place, 3.9 percentage points behind at 42.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| NZHL | 68.9% → 46.1% | 68.9%Oct 2025 | 46.1%Aug 2026 | 1st |
| Lendal Mortgages | 18% → 42.1% | 42.1%Aug 2026 | 18%Oct 2025 | 2nd |
| The Mortgage Advice Company | 6.6% → 9.2% | 11.5%Jul 2026 | 6.6%Oct 2025 | 4th → 3rd |
| Capital Advice | 6.6% → 2.6% | 8.6%Mar 2026 | 2.3%Dec 2025 | 3rd → 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among wellington mortgage advisers in New Zealand decreased from 68.9% to 46.1%.
- Across the 11 months ending August 2026, Lendal Mortgages’ estimated Share of Search among wellington mortgage advisers in New Zealand increased from 18% to 42.1%.
- Across the 11 months ending August 2026, The Mortgage Advice Company’s estimated Share of Search among wellington mortgage advisers in New Zealand increased from 6.6% to 9.2%.
- Across the 11 months ending August 2026, Capital Advice’s estimated Share of Search among wellington mortgage advisers in New Zealand decreased from 6.6% to 2.6%.
- Across the 11 months ending August 2026, The Mortgage Advice Company’s estimated Share of Search among wellington mortgage advisers in New Zealand peaked at 11.5% in July 2026 and was lowest at 6.6% in October 2025.
- Across the 11 months ending August 2026, Capital Advice’s estimated Share of Search among wellington mortgage advisers in New Zealand peaked at 8.6% in March 2026 and was lowest at 2.3% in December 2025.
- Across the 11 months ending August 2026, The Mortgage Advice Company rose from 4th to 3rd among wellington mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Capital Advice fell from 3rd to 4th among wellington mortgage advisers in New Zealand.
How did search popularity change for New Zealand wellington mortgage advisers in August 2026?
4 changes
In August 2026, Lendal Mortgages gained estimated Share of Search among wellington mortgage advisers in New Zealand, from 34.4% to 42.1%.
In August 2026, NZHL lost estimated Share of Search among wellington mortgage advisers in New Zealand, from 50.8% to 46.1%.
In August 2026, The Mortgage Advice Company lost estimated Share of Search among wellington mortgage advisers in New Zealand, from 11.5% to 9.2%.
In August 2026, Capital Advice lost estimated Share of Search among wellington mortgage advisers in New Zealand, from 3.3% to 2.6%.
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