Lendal Mortgages vs The Mortgage Advice Company:Which is more popular by branded search in New Zealand?
In August 2026, Lendal Mortgages had more branded searches than The Mortgage Advice Company among wellington mortgage advisers in New Zealand. Lendal Mortgages was estimated to have 1.3K branded searches compared to The Mortgage Advice Company’s 210, and held a 16.5% Share of Search versus The Mortgage Advice Company’s 2.7%.
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Which is more popular in search, Lendal Mortgages or The Mortgage Advice Company?
Compare Wellington mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lendal Mortgages, The Mortgage Advice Company. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Lendal Mortgages | The Mortgage Advice Company | Capital Advice |
|---|---|---|---|---|
| Oct 2025 | 88.4% | 9% | 1.7% | 0.87% |
| Nov 2025 | 90% | 7.4% | 2% | 0.63% |
| Dec 2025 | 87.2% | 9.8% | 2.7% | 0.33% |
| Jan 2026 | 87.9% | 9.7% | 1.9% | 0.54% |
| Feb 2026 | 90% | 7.5% | 2% | 0.51% |
| Mar 2026 | 87.3% | 8.9% | 2.6% | 1.1% |
| Apr 2026 | 87.4% | 9% | 2.8% | 0.77% |
| May 2026 | 84.1% | 12.9% | 2.3% | 0.65% |
| Jun 2026 | 82.4% | 13% | 3.8% | 0.74% |
| Jul 2026 | 79.4% | 16.2% | 4% | 0.5% |
| Aug 2026 | 80.5% | 16.5% | 2.7% | 0.38% |
| Sep 2026 | — | — | — | — |
How has the Lendal Mortgages and The Mortgage Advice Company comparison changed over the last 12 months?
3 findings
- Lendal Mortgages was ahead of The Mortgage Advice Company in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lendal Mortgages’ estimated Share of Search among wellington mortgage advisers in New Zealand moved from 9% to 16.5%, and its estimated monthly branded searches moved from 720 to 1.3K.
- Across the 11 months ending August 2026, The Mortgage Advice Company’s estimated Share of Search among wellington mortgage advisers in New Zealand moved from 1.7% to 2.7%, and its estimated monthly branded searches moved from 140 to 210.
How did search popularity change for New Zealand wellington mortgage advisers in August 2026?
2 changes
In August 2026, The Mortgage Advice Company lost estimated Share of Search among wellington mortgage advisers in New Zealand, from 4% to 2.7%.
Lendal Mortgages’ estimated Share of Search among wellington mortgage advisers in New Zealand has gained ground for 3 months in a row, from 12.9% to 16.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lendal Mortgages’ and The Mortgage Advice Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lendal Mortgages
1 branded search term
- lendal mortgages
The Mortgage Advice Company
2 branded search terms
- mortgage advice company
- the mortgage advice company
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.