Brandwave

How popular isNZHL?

In September 2026, people searched for NZHL by name about 3,040 times in New Zealand, a 27.8% decrease from the previous year. These searches made up 15.8% of all New Zealand Wellington mortgage adviser searches, placing NZHL second out of six advisers. When we asked both ChatGPT and Google AI Overviews about Wellington mortgage advisers, NZHL did not appear in any of the answers.

Search and AI answers in September 2026

NZHL is the second most searched of 6 competitors and not listed in any AI answer.

  1. Squirrel WellingtonShare of searches 51.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. NZHLShare of searches 15.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Lendal MortgagesShare of searches 14.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. The Mortgage Advice CompanyShare of searches 7.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Home Loan FactoryShare of searches 6.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd

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Top Wellington mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, NZHL did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Squirrel Wellington1st
  2. Lendal Mortgages2nd
  3. Home Loan Factory3rd
  4. Capital Advice4th
  5. NZHL–
  6. The Mortgage Advice Company–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Wellington mortgage advisers compete with NZHL?

NZHL against Wellington mortgage advisers in New Zealand, by month

Share of searches by month for Squirrel Wellington, NZHL, Lendal Mortgages, The Mortgage Advice Company, Home Loan Factory, Capital Advice. The figures are in the table below the chart.

View monthly share of searches table
MonthSquirrel WellingtonNZHLLendal MortgagesThe Mortgage Advice CompanyHome Loan FactoryCapital Advice
Oct 202552.2%23.9%12%4.3%3.3%4.3%
Nov 202552.7%19.8%15.4%4.4%4.4%3.3%
Dec 202552.7%21.6%12.2%5.4%6.8%1.4%
Jan 202655.2%23%10.3%4.6%3.4%3.4%
Feb 202641.6%23.4%18.2%6.5%6.5%3.9%
Mar 202639.5%22.2%17.3%6.2%8.6%6.2%
Apr 202650%15.4%21.8%6.4%3.8%2.6%
May 202637.5%22.1%25%4.8%6.7%3.8%
Jun 202634.8%20.7%28.3%6.5%7.6%2.2%
Jul 202636.8%20.7%24.1%8%8%2.3%
Aug 202633%19.6%33%7.2%5.2%2.1%
Sep 202651.3%15.8%14.5%7.9%6.6%3.9%

  1. 1.Squirrel Wellington

    51.3%

    Moved from 2nd to 1st. 390 estimated branded searches, +21.9% vs prior month. Share +18.3 points.

  2. 2.NZHL

    15.8%

    Moved from 3rd to 2nd. 120 estimated branded searches, -36.8% vs prior month. Share -3.8 points.

  3. 3.Lendal Mortgages

    14.5%

    Moved from 1st to 3rd. 110 estimated branded searches, -65.6% vs prior month. Share -18.5 points.

  4. 4.The Mortgage Advice Company

    7.9%

    Held 4th. 60 estimated branded searches, -14.3% vs prior month. Share +0.7 points.

  5. 5.Home Loan Factory

    6.6%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share +1.4 points.

  6. 6.Capital Advice

    3.9%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share +1.9 points.

Compare popularity between NZHL and its closest rivals

Every comparison with NZHL

17 comparisons

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NZHL in New Zealand fell from 4.2K to 3K.
  • Across the 12 months ending September 2026, NZHL’s share of searches among Wellington mortgage advisers in New Zealand decreased from 23.9% to 15.8%.
  • Across the 12 months ending September 2026, NZHL’s share of searches among Wellington mortgage advisers in New Zealand peaked at 23.9% in October 2025 and was lowest at 15.4% in April 2026.

How did search popularity change for New Zealand Wellington mortgage advisers in September 2026?

6 changes

  1. In September 2026, Squirrel Wellington overtook Lendal Mortgages to become the leader among Wellington mortgage advisers in New Zealand, with 51.3% of the searches.

  2. In September 2026, Capital Advice gained share of searches among Wellington mortgage advisers in New Zealand, from 2.1% to 3.9%.

  3. In September 2026, Home Loan Factory gained share of searches among Wellington mortgage advisers in New Zealand, from 5.2% to 6.6%.

  4. In September 2026, The Mortgage Advice Company gained share of searches among Wellington mortgage advisers in New Zealand, from 7.2% to 7.9%.

  5. In September 2026, Lendal Mortgages lost share of searches among Wellington mortgage advisers in New Zealand, from 33% to 14.5%.

  6. In September 2026, NZHL lost share of searches among Wellington mortgage advisers in New Zealand, from 19.6% to 15.8%.

How are NZHL’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using NZHL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nzhl
  • nzhl blenheim
  • nzhl hamilton
  • nzhl hawkes bay
  • nzhl home loans
  • nzhl karaka
  • nzhl mortgage
  • nzhl nelson
  • nzhl ormiston
  • nzhl papanui
  • nzhl pukekohe
  • nzhl takapuna
  • nzhl te awamutu
  • nzhl whakatane
  • nzhl whangarei
  • nzhl whitmore

Do you work for NZHL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does NZHL compete?

NZHL is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
mortgage advisers2nd of 2219.4%Show ranking
Christchurch mortgage advisers2nd of 824.5%Show ranking
Wellington mortgage advisers2nd of 615.8%Shown above
Hamilton mortgage advisers1st of 730%Show ranking
Whangarei mortgage advisers2nd of 626.2%Show ranking
Blenheim mortgage advisers1st of 747.6%Show ranking
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