How popular isNZHL?
In September 2026, people searched for NZHL by name about 3,040 times in New Zealand, a 27.8% decrease from the previous year. These searches made up 47.6% of all New Zealand Blenheim mortgage adviser searches, placing NZHL first out of seven advisers. When we asked both ChatGPT and Google AI Overviews about Blenheim mortgage advisers, NZHL appeared in three of the four answers and was the fourth most recommended of the seven.
NZHL is the most searched of 7 competitors and the fourth most recommended in AI answers.
NZHLShare of searches 47.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
Mortgage RoomShare of searches 28.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
Loan MarketShare of searches 9.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
In-House MortgagesShare of searches 4.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
Mike Walker MortgagesShare of searches 4.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Follow NZHL and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Blenheim mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, NZHL was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. NZHL is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mortgage Room4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Loan Market4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- The Home Loan Collective4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- NZHL3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- In-House Mortgages1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mike Walker Mortgages0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mortgage Pundit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Blenheim mortgage advisers
4 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Blenheim, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Blenheim, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Blenheim, New Zealand for a home loan?”
Searched Google, AI Overview
“blenheim mortgage adviser”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“blenheim home loan advice”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Blenheim mortgage advisers compete with NZHL?
Share of searches by month for NZHL, Mortgage Room, Loan Market, In-House Mortgages, Mike Walker Mortgages, The Home Loan Collective. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZHL | Mortgage Room | Loan Market | In-House Mortgages | Mike Walker Mortgages | The Home Loan Collective | Mortgage Pundit |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 33.3% | 19% | 4.8% | 4.8% | 4.8% | — |
| Nov 2025 | 39.1% | 26.1% | 17.4% | 8.7% | 4.3% | 4.3% | — |
| Dec 2025 | 45% | 25% | 10% | 5% | 5% | 10% | — |
| Jan 2026 | 36.8% | 42.1% | 10.5% | 5.3% | 0% | 5.3% | — |
| Feb 2026 | 26.7% | 33.3% | 16.7% | 16.7% | 3.3% | 3.3% | — |
| Mar 2026 | 32.1% | 28.6% | 17.9% | 10.7% | 3.6% | 7.1% | — |
| Apr 2026 | 37.5% | 41.7% | 8.3% | 4.2% | 4.2% | 4.2% | — |
| May 2026 | 47.6% | 28.6% | 9.5% | 4.8% | 4.8% | 4.8% | — |
| Jun 2026 | 45.5% | 31.8% | 9.1% | 4.5% | 4.5% | 4.5% | — |
| Jul 2026 | 35.3% | 35.3% | 11.8% | 5.9% | 5.9% | 5.9% | — |
| Aug 2026 | 38.1% | 33.3% | 14.3% | 4.8% | 4.8% | 4.8% | — |
| Sep 2026 | 47.6% | 28.6% | 9.5% | 4.8% | 4.8% | 4.8% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.6% | 100 | +25% | +9.5 points | |
| 2, held 2nd | 28.6% | 60 | -14.3% | -4.8 points | |
| 3, held 3rd | 9.5% | 20 | -33.3% | -4.8 points | |
| 4, held 4th | 4.8% | 10 | 0% | 0 points | |
| 5, held 5th | 4.8% | 10 | 0% | 0 points | |
| 6, held 6th | 4.8% | 10 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
NZHL47.6%
Held 1st. 100 estimated branded searches, +25% vs prior month. Share +9.5 points.
28.6%
Held 2nd. 60 estimated branded searches, -14.3% vs prior month. Share -4.8 points.
9.5%
Held 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -4.8 points.
4.8%
Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
4.8%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
4.8%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between NZHL and its closest rivals
Every comparison with NZHL
17 comparisons
- NZHL vs Squirrel
- Loan Market vs NZHL
- Lighthouse Financial vs NZHL
- Mike Pero vs NZHL
- Mortgage HQ vs NZHL
- Global Finance vs NZHL
- NZHL vs Squirrel Wellington
- NZHL vs Zest Brokers
- Lendal Mortgages vs NZHL
- Nest Home Loans vs NZHL
- NZHL vs Total Mortgages
- Key Mortgages vs NZHL
- Boost Brokers vs NZHL
- Mortgage Room vs NZHL
- NZHL vs The Mortgage Advice Company
- Home Loan Factory vs NZHL
- My Mortgage vs NZHL
How has branded search demand for NZHL changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NZHL in New Zealand fell from 4.2K to 3K.
- Across the 12 months ending September 2026, NZHL’s share of searches among Blenheim mortgage advisers in New Zealand increased from 33.3% to 47.6%.
- Across the 12 months ending September 2026, NZHL’s share of searches among Blenheim mortgage advisers in New Zealand peaked at 47.6% in May 2026 and was lowest at 26.7% in February 2026.
- Across the 12 months ending September 2026, NZHL rose from 2nd to 1st among Blenheim mortgage advisers in New Zealand.
How did search popularity change for New Zealand Blenheim mortgage advisers in September 2026?
3 changes
In September 2026, NZHL gained share of searches among Blenheim mortgage advisers in New Zealand, from 38.1% to 47.6%.
In September 2026, Loan Market lost share of searches among Blenheim mortgage advisers in New Zealand, from 14.3% to 9.5%.
In September 2026, Mortgage Room lost share of searches among Blenheim mortgage advisers in New Zealand, from 33.3% to 28.6%.
How are NZHL’s branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using NZHL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nzhl
- nzhl blenheim
- nzhl hamilton
- nzhl hawkes bay
- nzhl home loans
- nzhl karaka
- nzhl mortgage
- nzhl nelson
- nzhl ormiston
- nzhl papanui
- nzhl pukekohe
- nzhl takapuna
- nzhl te awamutu
- nzhl whakatane
- nzhl whangarei
- nzhl whitmore
Do you work for NZHL? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does NZHL compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| mortgage advisers | 2nd of 22 | 19.4% | Show ranking |
| Christchurch mortgage advisers | 2nd of 8 | 24.5% | Show ranking |
| Wellington mortgage advisers | 2nd of 6 | 15.8% | Show ranking |
| Hamilton mortgage advisers | 1st of 7 | 30% | Show ranking |
| Whangarei mortgage advisers | 2nd of 6 | 26.2% | Show ranking |
| Blenheim mortgage advisers | 1st of 7 | 47.6% | Shown above |
Is NZHL your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.