How popular isIn-House Mortgages?
In September 2026, people searched for In-House Mortgages by name about 10 times in New Zealand, a 50% decrease from the previous year. These searches made up 4.8% of all New Zealand Blenheim mortgage adviser searches, placing In-House Mortgages fourth out of seven advisers. When we asked both ChatGPT and Google AI Overviews about Blenheim mortgage advisers, In-House Mortgages appeared in one of the four answers.
In-House Mortgages is the fourth most searched of 7 competitors and not listed in any AI answer.
NZHLShare of searches 47.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
Mortgage RoomShare of searches 28.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
Loan MarketShare of searches 9.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
In-House MortgagesShare of searches 4.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
Mike Walker MortgagesShare of searches 4.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top Blenheim mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, In-House Mortgages was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mortgage Room4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Loan Market4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- The Home Loan Collective4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- NZHL3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- In-House Mortgages1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mike Walker Mortgages0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mortgage Pundit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Blenheim mortgage advisers
4 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Blenheim, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Blenheim, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Blenheim, New Zealand for a home loan?”
Searched Google, AI Overview
“blenheim mortgage adviser”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“blenheim home loan advice”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Blenheim mortgage advisers compete with In-House Mortgages?
Share of searches by month for NZHL, Mortgage Room, Loan Market, In-House Mortgages, Mike Walker Mortgages, The Home Loan Collective. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZHL | Mortgage Room | Loan Market | In-House Mortgages | Mike Walker Mortgages | The Home Loan Collective | Mortgage Pundit |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 33.3% | 19% | 4.8% | 4.8% | 4.8% | — |
| Nov 2025 | 39.1% | 26.1% | 17.4% | 8.7% | 4.3% | 4.3% | — |
| Dec 2025 | 45% | 25% | 10% | 5% | 5% | 10% | — |
| Jan 2026 | 36.8% | 42.1% | 10.5% | 5.3% | 0% | 5.3% | — |
| Feb 2026 | 26.7% | 33.3% | 16.7% | 16.7% | 3.3% | 3.3% | — |
| Mar 2026 | 32.1% | 28.6% | 17.9% | 10.7% | 3.6% | 7.1% | — |
| Apr 2026 | 37.5% | 41.7% | 8.3% | 4.2% | 4.2% | 4.2% | — |
| May 2026 | 47.6% | 28.6% | 9.5% | 4.8% | 4.8% | 4.8% | — |
| Jun 2026 | 45.5% | 31.8% | 9.1% | 4.5% | 4.5% | 4.5% | — |
| Jul 2026 | 35.3% | 35.3% | 11.8% | 5.9% | 5.9% | 5.9% | — |
| Aug 2026 | 38.1% | 33.3% | 14.3% | 4.8% | 4.8% | 4.8% | — |
| Sep 2026 | 47.6% | 28.6% | 9.5% | 4.8% | 4.8% | 4.8% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.6% | 100 | +25% | +9.5 points | |
| 2, held 2nd | 28.6% | 60 | -14.3% | -4.8 points | |
| 3, held 3rd | 9.5% | 20 | -33.3% | -4.8 points | |
| 4, held 4th | 4.8% | 10 | 0% | 0 points | |
| 5, held 5th | 4.8% | 10 | 0% | 0 points | |
| 6, held 6th | 4.8% | 10 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
NZHL47.6%
Held 1st. 100 estimated branded searches, +25% vs prior month. Share +9.5 points.
28.6%
Held 2nd. 60 estimated branded searches, -14.3% vs prior month. Share -4.8 points.
9.5%
Held 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -4.8 points.
4.8%
Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
4.8%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
4.8%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between In-House Mortgages and its closest rivals
- In-House Mortgages vs NZHL: compare popularity
- In-House Mortgages vs Mortgage Room: compare popularity
- In-House Mortgages vs Loan Market: compare popularity
- In-House Mortgages vs Mike Walker Mortgages: compare popularity
- In-House Mortgages vs The Home Loan Collective: compare popularity
- Compare In-House Mortgages with any brand
How has branded search demand for In-House Mortgages changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for In-House Mortgages in New Zealand fell from 20 to 10.
- Across the 12 months ending September 2026, In-House Mortgages’ share of searches among Blenheim mortgage advisers in New Zealand peaked at 16.7% in February 2026 and was lowest at 4.2% in April 2026.
How did search popularity change for New Zealand Blenheim mortgage advisers in September 2026?
3 changes
In September 2026, NZHL gained share of searches among Blenheim mortgage advisers in New Zealand, from 38.1% to 47.6%.
In September 2026, Loan Market lost share of searches among Blenheim mortgage advisers in New Zealand, from 14.3% to 9.5%.
In September 2026, Mortgage Room lost share of searches among Blenheim mortgage advisers in New Zealand, from 33.3% to 28.6%.
How are In-House Mortgages’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using In-House Mortgages’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- in house mortgages
- in-house mortgages
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Is In-House Mortgages your brand?
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