Brandwave

How popular isMike Walker Mortgages?

In September 2026, people searched for Mike Walker Mortgages by name about 10 times in New Zealand, about the same as the previous year. These searches made up 4.8% of all New Zealand Blenheim mortgage adviser searches, placing Mike Walker Mortgages fifth out of seven advisers. When we asked both ChatGPT and Google AI Overviews about Blenheim mortgage advisers, Mike Walker Mortgages did not appear in any of the answers.

Search and AI answers in September 2026

Mike Walker Mortgages is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. NZHLShare of searches 47.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. Mortgage RoomShare of searches 28.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. Loan MarketShare of searches 9.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. In-House MortgagesShare of searches 4.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  5. Mike Walker MortgagesShare of searches 4.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+2 more

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Top Blenheim mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mike Walker Mortgages did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Home Loan Collective1st
  2. Loan Market2nd
  3. Mortgage Room3rd
  4. NZHL4th
  5. In-House Mortgages–
  6. Mike Walker Mortgages–
  7. Mortgage Pundit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mortgage Room4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Loan Market4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Home Loan Collective4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NZHL3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • In-House Mortgages1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mike Walker Mortgages0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mortgage Pundit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Blenheim mortgage advisers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Blenheim mortgage advisers compete with Mike Walker Mortgages?

Mike Walker Mortgages against Blenheim mortgage advisers in New Zealand, by month

Share of searches by month for NZHL, Mortgage Room, Loan Market, In-House Mortgages, Mike Walker Mortgages, The Home Loan Collective. The figures are in the table below the chart.

View monthly share of searches table
MonthNZHLMortgage RoomLoan MarketIn-House MortgagesMike Walker MortgagesThe Home Loan CollectiveMortgage Pundit
Oct 202533.3%33.3%19%4.8%4.8%4.8%—
Nov 202539.1%26.1%17.4%8.7%4.3%4.3%—
Dec 202545%25%10%5%5%10%—
Jan 202636.8%42.1%10.5%5.3%0%5.3%—
Feb 202626.7%33.3%16.7%16.7%3.3%3.3%—
Mar 202632.1%28.6%17.9%10.7%3.6%7.1%—
Apr 202637.5%41.7%8.3%4.2%4.2%4.2%—
May 202647.6%28.6%9.5%4.8%4.8%4.8%—
Jun 202645.5%31.8%9.1%4.5%4.5%4.5%—
Jul 202635.3%35.3%11.8%5.9%5.9%5.9%—
Aug 202638.1%33.3%14.3%4.8%4.8%4.8%—
Sep 202647.6%28.6%9.5%4.8%4.8%4.8%—

  1. 1.NZHL

    47.6%

    Held 1st. 100 estimated branded searches, +25% vs prior month. Share +9.5 points.

  2. 2.Mortgage Room

    28.6%

    Held 2nd. 60 estimated branded searches, -14.3% vs prior month. Share -4.8 points.

  3. 3.Loan Market

    9.5%

    Held 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -4.8 points.

  4. 4.In-House Mortgages

    4.8%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Mike Walker Mortgages

    4.8%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.The Home Loan Collective

    4.8%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  7. —.Mortgage Pundit

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Mike Walker Mortgages and its closest rivals

How has branded search demand for Mike Walker Mortgages changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mike Walker Mortgages in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, Mike Walker Mortgages’ share of searches among Blenheim mortgage advisers in New Zealand peaked at 5.9% in July 2026 and was lowest at 0% in January 2026.

How did search popularity change for New Zealand Blenheim mortgage advisers in September 2026?

3 changes

  1. In September 2026, NZHL gained share of searches among Blenheim mortgage advisers in New Zealand, from 38.1% to 47.6%.

  2. In September 2026, Loan Market lost share of searches among Blenheim mortgage advisers in New Zealand, from 14.3% to 9.5%.

  3. In September 2026, Mortgage Room lost share of searches among Blenheim mortgage advisers in New Zealand, from 33.3% to 28.6%.

How are Mike Walker Mortgages’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mike Walker Mortgages’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mike walker mortgages

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How the Brand Demand Index is measured

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