Loan Market vs Mike Walker Mortgages:Which is more popular by branded search in New Zealand?
In August 2026, Loan Market had more branded searches than Mike Walker Mortgages among blenheim mortgage advisers in New Zealand. Loan Market was estimated to have 1.7K branded searches compared to Mike Walker Mortgages’ 10, and held a 20.6% Share of Search versus Mike Walker Mortgages’ 0.12%.
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Which is more popular in search, Loan Market or Mike Walker Mortgages?
Compare Blenheim mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Loan Market, Mike Walker Mortgages. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Loan Market | Mortgage Room | In-House Mortgages | Mortgage Pundit | Mike Walker Mortgages |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.5% | 18.7% | 1.2% | 0.22% | 0.22% | 0.11% |
| Nov 2025 | 80% | 18.4% | 1.2% | 0.22% | 0.11% | 0.11% |
| Dec 2025 | 80.4% | 17.9% | 1.2% | 0.15% | 0.15% | 0.15% |
| Jan 2026 | 80.1% | 17.8% | 1.7% | 0.12% | 0.12% | 0.12% |
| Feb 2026 | 78% | 19.5% | 1.8% | 0.55% | 0.11% | 0.11% |
| Mar 2026 | 77.7% | 20.3% | 1.2% | 0.33% | 0.33% | 0.11% |
| Apr 2026 | 76.8% | 20.7% | 1.9% | 0.27% | 0.27% | 0.13% |
| May 2026 | 78.4% | 19.8% | 1.4% | 0.12% | 0.12% | 0.12% |
| Jun 2026 | 76.2% | 21% | 1.6% | 0.27% | 0.68% | 0.14% |
| Jul 2026 | 79.4% | 18.9% | 1.2% | 0.12% | 0.25% | 0.12% |
| Aug 2026 | 77% | 20.6% | 1.7% | 0.36% | 0.24% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Loan Market and Mike Walker Mortgages comparison changed over the last 12 months?
3 findings
- Loan Market was ahead of Mike Walker Mortgages in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among blenheim mortgage advisers in New Zealand moved from 18.7% to 20.6%, and its estimated monthly branded searches held steady at 1.7K.
- Across the 11 months ending August 2026, Mike Walker Mortgages’ estimated Share of Search among blenheim mortgage advisers in New Zealand moved from 0.11% to 0.12%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand blenheim mortgage advisers in August 2026?
1 change
In August 2026, Loan Market gained estimated Share of Search among blenheim mortgage advisers in New Zealand, from 18.9% to 20.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Loan Market’s and Mike Walker Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Loan Market
12 branded search terms
- loan market
- loan market agile
- loan market auckland
- loan market blenheim
- loan market christchurch
- loan market hamilton
- loan market mortgage brokers
- loan market new zealand
- loan market nz
- loan market queenstown
- loan market tauranga
- loanmarket
Mike Walker Mortgages
1 branded search term
- mike walker mortgages
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.