Loan Market vs Mortgage Room:Which is more popular by branded search in New Zealand?
In August 2026, Loan Market had more branded searches than Mortgage Room among blenheim mortgage advisers in New Zealand. Loan Market was estimated to have 1.7K branded searches compared to Mortgage Room’s 140, and held a 20.6% Share of Search versus Mortgage Room’s 1.7%.
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Which is more popular in search, Loan Market or Mortgage Room?
Compare Blenheim mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Loan Market, Mortgage Room. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Loan Market | Mortgage Room | In-House Mortgages | Mortgage Pundit | Mike Walker Mortgages |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.6% | 18.7% | 1.2% | 0.22% | 0.22% | 0.11% |
| Nov 2025 | 80% | 18.4% | 1.2% | 0.22% | 0.11% | 0.11% |
| Dec 2025 | 80.4% | 17.9% | 1.2% | 0.15% | 0.15% | 0.15% |
| Jan 2026 | 80.2% | 17.7% | 1.7% | 0.12% | 0.12% | 0.12% |
| Feb 2026 | 78% | 19.4% | 1.8% | 0.55% | 0.11% | 0.11% |
| Mar 2026 | 77.8% | 20.3% | 1.2% | 0.33% | 0.33% | 0.11% |
| Apr 2026 | 76.8% | 20.6% | 1.9% | 0.27% | 0.27% | 0.13% |
| May 2026 | 78.4% | 19.8% | 1.4% | 0.12% | 0.12% | 0.12% |
| Jun 2026 | 76.3% | 21% | 1.6% | 0.27% | 0.68% | 0.14% |
| Jul 2026 | 79.4% | 18.9% | 1.2% | 0.12% | 0.25% | 0.12% |
| Aug 2026 | 77% | 20.6% | 1.7% | 0.36% | 0.24% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Loan Market and Mortgage Room comparison changed over the last 12 months?
3 findings
- Loan Market was ahead of Mortgage Room in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among blenheim mortgage advisers in New Zealand moved from 18.7% to 20.6%, and its estimated monthly branded searches held steady at 1.7K.
- Across the 11 months ending August 2026, Mortgage Room’s estimated Share of Search among blenheim mortgage advisers in New Zealand moved from 1.2% to 1.7%, and its estimated monthly branded searches moved from 110 to 140.
How did search popularity change for New Zealand blenheim mortgage advisers in August 2026?
2 changes
In August 2026, Loan Market gained estimated Share of Search among blenheim mortgage advisers in New Zealand, from 18.9% to 20.6%.
Estimated monthly branded searches for Mortgage Room in New Zealand rose 27.3% over 11 measured months, from 110 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Loan Market’s and Mortgage Room’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Loan Market
12 branded search terms
- loan market
- loan market agile
- loan market auckland
- loan market blenheim
- loan market christchurch
- loan market hamilton
- loan market mortgage brokers
- loan market new zealand
- loan market nz
- loan market queenstown
- loan market tauranga
- loanmarket
Mortgage Room
2 branded search terms
- mortgage room
- mortgage room blenheim
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.