Brandwave

How popular isLoan Market in search?

In August 2026, there were an estimated 1.7K branded searches for Loan Market in New Zealand which held steady over the last 11 months. Loan Market holds 20.6% estimated Share of Search among New Zealand blenheim mortgage advisers and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. NZHL77%
  2. Loan Market20.6%
  3. Mortgage Room1.7%
  4. In-House Mortgages0.36%
  5. Mortgage Pundit0.24%
  6. Mike Walker Mortgages0.12%
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Which blenheim mortgage advisers compete with Loan Market?

Loan Market against blenheim mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Loan Market. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLLoan MarketMortgage RoomIn-House MortgagesMortgage PunditMike Walker Mortgages
Oct 202579.5%18.7%1.2%0.22%0.22%0.11%
Nov 202580%18.4%1.2%0.22%0.11%0.11%
Dec 202580.4%17.9%1.2%0.15%0.15%0.15%
Jan 202680.1%17.8%1.7%0.12%0.12%0.12%
Feb 202678%19.5%1.8%0.55%0.11%0.11%
Mar 202677.7%20.3%1.2%0.33%0.33%0.11%
Apr 202676.8%20.7%1.9%0.27%0.27%0.13%
May 202678.4%19.8%1.4%0.12%0.12%0.12%
Jun 202676.2%21%1.6%0.27%0.68%0.14%
Jul 202679.4%18.9%1.2%0.12%0.25%0.12%
Aug 202677%20.6%1.7%0.36%0.24%0.12%
Sep 2026——————

  1. 1.NZHL

    77%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -2.4 points

  2. 2.Loan Market

    20.6%

    held 2nd · 1.7K estimated branded searches · +11.8% vs prior month · +1.7 points

  3. 3.Mortgage Room

    1.7%

    held 3rd · 140 estimated branded searches · +40% vs prior month · +0.5 points

  4. 4.In-House Mortgages

    0.36%

    moved from 5th to 4th · 30 estimated branded searches · +200% vs prior month · +0.2 points

  5. 5.Mortgage Pundit

    0.24%

    moved from 4th to 5th · 20 estimated branded searches · 0% vs prior month · 0 points

  6. 6.Mike Walker Mortgages

    0.12%

    held 6th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Loan Market and its closest rivals

How has branded search demand for Loan Market changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Loan Market in New Zealand held steady at 1.7K.
  • Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among blenheim mortgage advisers in New Zealand increased from 18.7% to 20.6%.
  • Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among blenheim mortgage advisers in New Zealand peaked at 21% in June 2026 and was lowest at 17.8% in January 2026.

How did search popularity change for New Zealand blenheim mortgage advisers in August 2026?

  1. In August 2026, Loan Market gained estimated Share of Search among blenheim mortgage advisers in New Zealand, from 18.9% to 20.6%.

  2. In August 2026, NZHL lost estimated Share of Search among blenheim mortgage advisers in New Zealand, from 79.4% to 77%.

  3. In August 2026, In-House Mortgages rose from 5th to 4th among blenheim mortgage advisers in New Zealand.

  4. In August 2026, Mortgage Pundit fell from 4th to 5th among blenheim mortgage advisers in New Zealand.

  5. Estimated monthly branded searches for Mortgage Room in New Zealand rose 27.3% over 11 measured months, from 110 to 140 in August 2026.

Which mortgage advisers compete with Loan Market?

Loan Market against mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Squirrel, Loan Market, Mike Pero, Lighthouse Financial, Global Finance, Mortgage HQ, Vega, Mortgage Link, Tony Mounce Mortgages, Star Mortgage. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLSquirrelLoan MarketMike PeroLighthouse FinancialGlobal FinanceMortgage HQVegaMortgage LinkTony Mounce MortgagesStar MortgageFloat MortgagesThe Mortgage Supply CoKris Pedersen MortgagesKiwi MortgagesMortgage LabOpes MortgagesRoostMortgage ExpressStephanie Murray MortgagesMortgage ManagersTwine
Oct 202527.9%28.3%6.6%6%4.1%4.7%4.8%3.4%3.3%1.4%0.55%1.3%1.1%0.82%0.43%1.1%0.82%0.9%0.9%0.51%0.67%0.35%
Nov 202529.1%27.8%6.7%6.9%4.1%4.1%4.8%2.9%2.6%1.8%0.85%1.3%1.1%0.65%0.36%0.73%0.85%1.1%0.89%0.53%0.45%0.32%
Dec 202528.2%29.3%6.3%6.8%4.5%5.5%3.5%3%2.9%1.5%0.75%1.4%0.91%0.75%0.21%0.64%1.1%0.75%0.75%0.48%0.48%0.27%
Jan 202628.4%30%6.3%6.2%4.6%4.4%3.9%3%3%1.5%0.91%1.1%1%0.91%0.3%0.69%0.74%0.78%1%0.43%0.61%0.3%
Feb 202628.2%28%7%7.4%4.7%4.1%4.1%2.9%3.1%1.4%0.83%1.5%1.3%0.64%0.56%0.64%0.68%0.68%0.91%0.52%0.44%0.32%
Mar 202627.1%28.4%7.1%5.6%5.7%4.1%3.5%3.4%3.2%1.7%1%1.5%1.4%0.73%0.81%0.89%0.81%0.73%0.81%0.42%0.65%0.42%
Apr 202626.4%28.8%7.1%4.9%5.5%4.6%4.1%3.4%3.2%1.8%1.2%1.2%1.2%0.97%0.97%1%0.65%0.69%0.83%0.74%0.51%0.32%
May 202628%27.4%7.1%5.5%4.8%4.4%3.6%3.3%3.5%1.7%0.9%1.1%1.3%1%0.9%1%1.1%0.64%0.94%0.69%0.6%0.3%
Jun 202626.1%26.5%7.2%5.4%5.5%4.6%4.2%3.7%3.5%1.8%1.5%1.2%1.6%1%0.8%0.8%0.8%0.8%1.1%0.61%0.66%0.47%
Jul 202630.4%25.8%7.2%5.1%4.8%4.5%3.9%3.6%2.9%1.5%1.2%1.2%1.3%1%1%0.67%0.81%0.81%0.9%0.48%0.33%0.52%
Aug 202628.4%25.1%7.6%6.1%5.2%3.8%3.8%3.3%2.6%2.2%2.1%1.7%1.5%0.98%0.94%0.81%0.76%0.72%0.63%0.54%0.49%0.49%
Sep 2026——————————————————————

  1. 1.NZHL

    28.4%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -1.9 points

  2. 2.Squirrel

    25.1%

    held 2nd · 5.6K estimated branded searches · +3.7% vs prior month · -0.6 points

  3. 3.Loan Market

    7.6%

    held 3rd · 1.7K estimated branded searches · +11.8% vs prior month · +0.4 points

  4. 4.Mike Pero

    6.1%

    held 4th · 1.4K estimated branded searches · +27.1% vs prior month · +1 points

  5. 5.Lighthouse Financial

    5.2%

    held 5th · 1.2K estimated branded searches · +17% vs prior month · +0.5 points

  6. 6.Global Finance

    3.8%

    held 6th · 860 estimated branded searches · -8.5% vs prior month · -0.6 points

  7. 7.Mortgage HQ

    3.8%

    held 7th · 840 estimated branded searches · +1.2% vs prior month · -0.2 points

  8. 8.Vega

    3.3%

    held 8th · 740 estimated branded searches · -2.6% vs prior month · -0.3 points

  9. 9.Mortgage Link

    2.6%

    held 9th · 580 estimated branded searches · -6.5% vs prior month · -0.4 points

  10. 10.Tony Mounce Mortgages

    2.2%

    held 10th · 500 estimated branded searches · +56.3% vs prior month · +0.7 points

  11. 11.Star Mortgage

    2.1%

    moved from 13th to 11th · 480 estimated branded searches · +84.6% vs prior month · +0.9 points

  12. 12.Float Mortgages

    1.7%

    held 12th · 390 estimated branded searches · +50% vs prior month · +0.5 points

  13. 13.The Mortgage Supply Co

    1.5%

    moved from 11th to 13th · 340 estimated branded searches · +25.9% vs prior month · +0.2 points

  14. 14.Kris Pedersen Mortgages

    0.98%

    moved from 15th to 14th · 220 estimated branded searches · +4.8% vs prior month · 0 points

  15. 15.Kiwi Mortgages

    0.94%

    moved from 14th to 15th · 210 estimated branded searches · 0% vs prior month · -0.1 points

  16. 16.Mortgage Lab

    0.81%

    moved from 19th to 16th · 180 estimated branded searches · +28.6% vs prior month · +0.1 points

  17. 17.Opes Mortgages

    0.76%

    held 17th · 170 estimated branded searches · 0% vs prior month · 0 points

  18. 18.Roost

    0.72%

    held 18th · 160 estimated branded searches · -5.9% vs prior month · -0.1 points

  19. 19.Mortgage Express

    0.63%

    moved from 16th to 19th · 140 estimated branded searches · -26.3% vs prior month · -0.3 points

  20. 20.Stephanie Murray Mortgages

    0.54%

    moved from 21st to 20th · 120 estimated branded searches · +20% vs prior month · +0.1 points

  21. 21.Mortgage Managers

    0.49%

    moved from 22nd to 21st · 110 estimated branded searches · +57.1% vs prior month · +0.2 points

  22. 22.Twine

    0.49%

    moved from 20th to 22nd · 110 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Loan Market and its closest rivals

How has branded search demand for Loan Market changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among mortgage advisers in New Zealand increased from 6.6% to 7.6%.
  • Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among mortgage advisers in New Zealand peaked at 7.6% in August 2026 and was lowest at 6.3% in December 2025.

How did search popularity change for New Zealand mortgage advisers in August 2026?

  1. In August 2026, Star Mortgage overtook The Mortgage Supply Co to rank 11th among mortgage advisers in New Zealand, at 2.1%.

  2. In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%.

  3. In August 2026, Tony Mounce Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.5% to 2.2%.

  4. In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.2% to 1.7%.

  5. In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 30.4% to 28.4%.

  6. In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 25.8% to 25.1%.

Which queenstown mortgage advisers compete with Loan Market?

Loan Market against queenstown mortgage advisers in New Zealand, by month

Share of Search by month for Loan Market, Custom Mortgages, Total Mortgages, The Mortgage Supply Co, Roost, Your Mortgage Team, Advanced Mortgage Solutions. The figures are in the table below the chart.

View monthly share of search table
MonthLoan MarketCustom MortgagesTotal MortgagesThe Mortgage Supply CoRoostYour Mortgage TeamAdvanced Mortgage Solutions
Oct 202551.1%6.4%21.1%8.6%7%3.1%2.8%
Nov 202552.4%6.7%18.1%8.9%8.6%3.2%2.2%
Dec 202553.2%7.7%20.9%7.7%6.4%1.8%2.3%
Jan 202644.6%19.7%17.2%7.4%5.5%2.8%2.8%
Feb 202652.7%9.2%16.4%9.8%5.1%4.2%2.7%
Mar 202649.7%15.1%15.1%10%5.1%3%1.9%
Apr 202646.8%20.1%14%7.6%4.6%4.9%2.1%
May 202649.8%13.6%17.2%9.4%4.5%3.3%2.1%
Jun 202645.2%18.8%16.1%10%5%2.3%2.6%
Jul 202652.2%11.3%16.2%9.3%5.8%2.7%2.4%
Aug 202651.5%14.5%13.3%10.3%4.8%3.3%2.1%
Sep 2026———————

  1. 1.Loan Market

    51.5%

    held 1st · 1.7K estimated branded searches · +11.8% vs prior month · -0.7 points

  2. 2.Custom Mortgages

    14.5%

    moved from 3rd to 2nd · 480 estimated branded searches · +45.5% vs prior month · +3.2 points

  3. 3.Total Mortgages

    13.3%

    moved from 2nd to 3rd · 440 estimated branded searches · -6.4% vs prior month · -2.8 points

  4. 4.The Mortgage Supply Co

    10.3%

    held 4th · 340 estimated branded searches · +25.9% vs prior month · +1 points

  5. 5.Roost

    4.8%

    held 5th · 160 estimated branded searches · -5.9% vs prior month · -1 points

  6. 6.Your Mortgage Team

    3.3%

    held 6th · 110 estimated branded searches · +37.5% vs prior month · +0.6 points

  7. 7.Advanced Mortgage Solutions

    2.1%

    held 7th · 70 estimated branded searches · 0% vs prior month · -0.3 points

Compare search popularity between Loan Market and its closest rivals

How has branded search demand for Loan Market changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among queenstown mortgage advisers in New Zealand peaked at 53.2% in December 2025 and was lowest at 44.6% in January 2026.

How did search popularity change for New Zealand queenstown mortgage advisers in August 2026?

  1. In August 2026, Custom Mortgages overtook Total Mortgages to rank 2nd among queenstown mortgage advisers in New Zealand, at 14.5%.

  2. In August 2026, The Mortgage Supply Co gained estimated Share of Search among queenstown mortgage advisers in New Zealand, from 9.3% to 10.3%.

  3. In August 2026, Your Mortgage Team gained estimated Share of Search among queenstown mortgage advisers in New Zealand, from 2.7% to 3.3%.

  4. In August 2026, Total Mortgages lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 16.2% to 13.3%.

  5. In August 2026, Roost lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 5.8% to 4.8%.

  6. In August 2026, Loan Market lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 52.2% to 51.5%.

How is Loan Market measured?

Brandwave collects information about searches that people make online using Loan Market’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • loan market
  • loan market agile
  • loan market auckland
  • loan market blenheim
  • loan market christchurch
  • loan market hamilton
  • loan market mortgage brokers
  • loan market new zealand
  • loan market nz
  • loan market queenstown
  • loan market tauranga
  • loanmarket

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How the Brand Demand Index is measured

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