Brandwave

How popular isLoan Market?

In September 2026, people searched for Loan Market by name about 1,360 times in New Zealand, a 15.5% decrease from the previous year. These searches made up 18% of all New Zealand Dunedin mortgage adviser searches, placing Loan Market third out of five advisers. When we asked both ChatGPT and Google AI Overviews about Dunedin mortgage advisers, Loan Market appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Loan Market is the third most searched of 5 competitors and the second most recommended in AI answers.

  1. Mortgage MeShare of searches 42.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Mortgage LinkShare of searches 24.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Loan MarketShare of searches 18%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Custom MortgagesShare of searches 14.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Total MortgagesShare of searches 0%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Loan Market website (opens in a new tab)

Follow Loan Market and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Dunedin mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Loan Market appeared in all three answers. Loan Market is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mortgage Me1st
  2. Loan Market2nd
  3. Mortgage Link3rd
  4. Custom Mortgages–
  5. Total Mortgages–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin mortgage advisers

3 answers

  • Asked ChatGPT

    “Which mortgage adviser should I hire in Dunedin, New Zealand?”

    1. 1Mortgage Me
    2. 2Loan Market
    3. 3Mortgage Link

  • Asked ChatGPT

    “What are the best mortgage advisers in Dunedin, New Zealand?”

    1. 1Mortgage Me
    2. 2Loan Market
    3. 3Mortgage Link

  • Asked ChatGPT

    “What's the best mortgage adviser in Dunedin, New Zealand for a first home loan?”

    1. 1Mortgage Me
    2. 2Loan Market
    3. 3Mortgage Link

  • Searched Google, AI Overview

    “mortgage adviser dunedin”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “mortgage broker dunedin nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Dunedin mortgage advisers compete with Loan Market?

Loan Market against Dunedin mortgage advisers in New Zealand, by month

Share of searches by month for Mortgage Me, Mortgage Link, Loan Market, Custom Mortgages. The figures are in the table below the chart.

View monthly share of searches table
MonthMortgage MeMortgage LinkLoan MarketCustom MortgagesTotal Mortgages
Oct 202543.4%26.4%26.4%1.9%1.9%
Nov 202547.9%27.1%22.9%2.1%0%
Dec 202542.9%26.2%26.2%2.4%2.4%
Jan 202645.5%23.6%25.5%3.6%1.8%
Feb 202640.3%24.2%27.4%8.1%0%
Mar 202642.6%20.6%25%11.8%0%
Apr 202645.5%22.7%21.2%9.1%1.5%
May 202643.1%24.1%24.1%8.6%0%
Jun 202641.1%24.7%19.2%15.1%0%
Jul 202638.7%24.2%27.4%9.7%0%
Aug 202642.6%25.9%20.4%11.1%0%
Sep 202642.6%24.6%18%14.8%0%

  1. 1.Mortgage Me

    42.6%

    Held 1st. 260 estimated branded searches, +13% vs prior month. Share 0 points.

  2. 2.Mortgage Link

    24.6%

    Held 2nd. 150 estimated branded searches, +7.1% vs prior month. Share -1.3 points.

  3. 3.Loan Market

    18%

    Held 3rd. 110 estimated branded searches, 0% vs prior month. Share -2.3 points.

  4. 4.Custom Mortgages

    14.8%

    Held 4th. 90 estimated branded searches, +50% vs prior month. Share +3.6 points.

  5. 5.Total Mortgages

    0%

    Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Loan Market and its closest rivals

Every comparison with Loan Market

9 comparisons

How has branded search demand for Loan Market changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Loan Market in New Zealand fell from 1.6K to 1.4K.
  • Across the 12 months ending September 2026, Loan Market’s share of searches among Dunedin mortgage advisers in New Zealand decreased from 26.4% to 18%.
  • Across the 12 months ending September 2026, Loan Market’s share of searches among Dunedin mortgage advisers in New Zealand peaked at 27.4% in February 2026 and was lowest at 18% in September 2026.
  • Across the 12 months ending September 2026, Loan Market fell from 2nd to 3rd among Dunedin mortgage advisers in New Zealand.

How did search popularity change for New Zealand Dunedin mortgage advisers in September 2026?

5 changes

  1. In September 2026, Custom Mortgages gained share of searches among Dunedin mortgage advisers in New Zealand, from 11.1% to 14.8%.

  2. In September 2026, Loan Market lost share of searches among Dunedin mortgage advisers in New Zealand, from 20.4% to 18%.

  3. In September 2026, Mortgage Link lost share of searches among Dunedin mortgage advisers in New Zealand, from 25.9% to 24.6%.

  4. Estimated monthly branded searches for Mortgage Me in New Zealand rose 13% over 12 measured months, from 230 to 260 in September 2026.

  5. Estimated monthly branded searches for Total Mortgages in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Loan Market’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Loan Market’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • loan market
  • loan market agile
  • loan market blenheim
  • loan market dunedin
  • loan market hamilton
  • loan market tauranga
  • loanmarket

Do you work for Loan Market? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Loan Market compete?

Loan Market is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
mortgage advisers3rd of 228.4%Show ranking
Auckland mortgage advisers2nd of 717.9%Show ranking
Christchurch mortgage advisers3rd of 819%Show ranking
Dunedin mortgage advisers3rd of 518%Shown above
Blenheim mortgage advisers3rd of 79.5%Show ranking
Creator with pink hair and a pink jacket

Is Loan Market your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free