How popular isMortgage Link?
In September 2026, people searched for Mortgage Link by name about 440 times in New Zealand, a 22.8% decrease from the previous year. These searches made up 24.6% of all New Zealand Dunedin mortgage adviser searches, placing Mortgage Link second out of five advisers. When we asked both ChatGPT and Google AI Overviews about Dunedin mortgage advisers, Mortgage Link appeared in all answers and was the third most recommended of the five.
Mortgage Link is the second most searched of 5 competitors and the third most recommended in AI answers.
Mortgage MeShare of searches 42.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Mortgage LinkShare of searches 24.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Loan MarketShare of searches 18%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Custom MortgagesShare of searches 14.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Total MortgagesShare of searches 0%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Dunedin mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Mortgage Link appeared in all three answers. Mortgage Link is the third most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mortgage Me3 of 3Named in 3 of 3 ChatGPT answers
- Mortgage Link3 of 3Named in 3 of 3 ChatGPT answers
- Loan Market3 of 3Named in 3 of 3 ChatGPT answers
- Custom Mortgages0 of 3Named in 0 of 3 ChatGPT answers
- Total Mortgages0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Dunedin mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Dunedin, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Dunedin, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Dunedin, New Zealand for a first home loan?”
Searched Google, AI Overview
“mortgage adviser dunedin”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage broker dunedin nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Dunedin mortgage advisers compete with Mortgage Link?
Share of searches by month for Mortgage Me, Mortgage Link, Loan Market, Custom Mortgages. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mortgage Me | Mortgage Link | Loan Market | Custom Mortgages | Total Mortgages |
|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 26.4% | 26.4% | 1.9% | 1.9% |
| Nov 2025 | 47.9% | 27.1% | 22.9% | 2.1% | 0% |
| Dec 2025 | 42.9% | 26.2% | 26.2% | 2.4% | 2.4% |
| Jan 2026 | 45.5% | 23.6% | 25.5% | 3.6% | 1.8% |
| Feb 2026 | 40.3% | 24.2% | 27.4% | 8.1% | 0% |
| Mar 2026 | 42.6% | 20.6% | 25% | 11.8% | 0% |
| Apr 2026 | 45.5% | 22.7% | 21.2% | 9.1% | 1.5% |
| May 2026 | 43.1% | 24.1% | 24.1% | 8.6% | 0% |
| Jun 2026 | 41.1% | 24.7% | 19.2% | 15.1% | 0% |
| Jul 2026 | 38.7% | 24.2% | 27.4% | 9.7% | 0% |
| Aug 2026 | 42.6% | 25.9% | 20.4% | 11.1% | 0% |
| Sep 2026 | 42.6% | 24.6% | 18% | 14.8% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.6% | 260 | +13% | 0 points | |
| 2, held 2nd | 24.6% | 150 | +7.1% | -1.3 points | |
| 3, held 3rd | 18% | 110 | 0% | -2.3 points | |
| 4, held 4th | 14.8% | 90 | +50% | +3.6 points | |
| 5, held 5th | 0% | 0 | — | 0 points |
42.6%
Held 1st. 260 estimated branded searches, +13% vs prior month. Share 0 points.
24.6%
Held 2nd. 150 estimated branded searches, +7.1% vs prior month. Share -1.3 points.
18%
Held 3rd. 110 estimated branded searches, 0% vs prior month. Share -2.3 points.
14.8%
Held 4th. 90 estimated branded searches, +50% vs prior month. Share +3.6 points.
0%
Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.
Compare popularity between Mortgage Link and its closest rivals
Every comparison with Mortgage Link
13 comparisons
- Mortgage Link vs Mortgage Me
- Kiwi Mortgages vs Mortgage Link
- Kris Pedersen Mortgages vs Mortgage Link
- Mortgage Express vs Mortgage Link
- Mortgage Lab vs Mortgage Link
- Mortgage Link vs Opes Mortgages
- Mortgage Link vs Squirrel
- Mortgage Link vs Star Mortgage
- Mortgage Link vs Vega
- Mortgage Link vs Stephanie Murray Mortgages
- Custom Mortgages vs Mortgage Link
- Mortgage Link vs Mortgage Managers
- Mortgage Link vs Twine
How has branded search demand for Mortgage Link changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mortgage Link in New Zealand fell from 570 to 440.
- Across the 12 months ending September 2026, Mortgage Link’s share of searches among Dunedin mortgage advisers in New Zealand decreased from 26.4% to 24.6%.
- Across the 12 months ending September 2026, Mortgage Link’s share of searches among Dunedin mortgage advisers in New Zealand peaked at 27.1% in November 2025 and was lowest at 20.6% in March 2026.
- Across the 12 months ending September 2026, Mortgage Link rose from 3rd to 2nd among Dunedin mortgage advisers in New Zealand.
How did search popularity change for New Zealand Dunedin mortgage advisers in September 2026?
5 changes
In September 2026, Custom Mortgages gained share of searches among Dunedin mortgage advisers in New Zealand, from 11.1% to 14.8%.
In September 2026, Loan Market lost share of searches among Dunedin mortgage advisers in New Zealand, from 20.4% to 18%.
In September 2026, Mortgage Link lost share of searches among Dunedin mortgage advisers in New Zealand, from 25.9% to 24.6%.
Estimated monthly branded searches for Mortgage Me in New Zealand rose 13% over 12 measured months, from 230 to 260 in September 2026.
Estimated monthly branded searches for Total Mortgages in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
How are Mortgage Link’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Mortgage Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mortgage link
- mortgage link feilding
- mortgage link manawatu
- mortgage link otago
- mortgagelink
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Where does Mortgage Link compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| mortgage advisers | 17th of 22 | 1% | Show ranking |
| Dunedin mortgage advisers | 2nd of 5 | 24.6% | Shown above |
| Palmerston North mortgage advisers | 4th of 4 | 9.4% | Show ranking |
Is Mortgage Link your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.