Mortgage Link vs Opes Mortgages:Which is more popular by branded search in New Zealand?
In August 2026, Mortgage Link and Opes Mortgages were level on Share of Search among mortgage advisers in New Zealand, with an estimated 180 versus 170 branded searches, at 0.85% and 0.8% estimated Share of Search.
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Which is more popular in search, Mortgage Link or Opes Mortgages?
Compare mortgage adviser and broker firms helping New Zealanders arrange home loans, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mortgage Link, Opes Mortgages. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Squirrel | Loan Market | Mike Pero | Lighthouse Financial | Global Finance | Mortgage HQ | Tony Mounce Mortgages | Star Mortgage | Float Mortgages | Vega | The Mortgage Supply Co | Kris Pedersen Mortgages | Kiwi Mortgages | Mortgage Lab | Mortgage Link | Opes Mortgages | Mortgage Express | Mortgage Managers | Stephanie Murray Mortgages | Twine | Roost |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 29.8% | 6.5% | 6.2% | 4.3% | 5% | 5.1% | 1.5% | 0.58% | 1.3% | 1.9% | 1.1% | 0.87% | 0.45% | 1.2% | 1.1% | 0.87% | 0.87% | 0.7% | 0.45% | 0.37% | 0.5% |
| Nov 2025 | 30.5% | 29.2% | 6.6% | 7% | 4.3% | 4.3% | 5.1% | 1.9% | 0.89% | 1.4% | 1.6% | 1.1% | 0.68% | 0.38% | 0.77% | 0.94% | 0.89% | 0.85% | 0.47% | 0.47% | 0.34% | 0.55% |
| Dec 2025 | 29.6% | 30.9% | 6.2% | 7% | 4.8% | 5.8% | 3.7% | 1.5% | 0.79% | 1.5% | 1.4% | 0.91% | 0.79% | 0.23% | 0.68% | 0.68% | 1.2% | 0.74% | 0.51% | 0.51% | 0.28% | 0.4% |
| Jan 2026 | 29.7% | 31.5% | 6.3% | 6.2% | 4.8% | 4.6% | 4.1% | 1.6% | 0.96% | 1.2% | 1.5% | 1% | 0.96% | 0.32% | 0.73% | 1% | 0.78% | 1% | 0.64% | 0.41% | 0.32% | 0.41% |
| Feb 2026 | 29.6% | 29.5% | 6.7% | 7.6% | 4.9% | 4.3% | 4.4% | 1.5% | 0.88% | 1.6% | 1.5% | 1.3% | 0.67% | 0.59% | 0.67% | 0.92% | 0.71% | 0.92% | 0.46% | 0.46% | 0.34% | 0.38% |
| Mar 2026 | 28.7% | 30.1% | 7% | 5.6% | 6% | 4.4% | 3.8% | 1.8% | 1.1% | 1.6% | 1.6% | 1.5% | 0.78% | 0.86% | 0.94% | 0.9% | 0.86% | 0.78% | 0.69% | 0.37% | 0.45% | 0.41% |
| Apr 2026 | 27.7% | 30.5% | 7.2% | 4.9% | 5.8% | 4.8% | 4.4% | 1.9% | 1.3% | 1.3% | 1.7% | 1.2% | 1% | 1% | 1.1% | 0.88% | 0.68% | 0.78% | 0.54% | 0.68% | 0.34% | 0.39% |
| May 2026 | 29.5% | 29.1% | 7.2% | 5.5% | 5.1% | 4.7% | 3.8% | 1.8% | 0.95% | 1.2% | 1.6% | 1.4% | 1.1% | 0.95% | 1.1% | 1% | 1.2% | 0.91% | 0.64% | 0.64% | 0.32% | 0.36% |
| Jun 2026 | 27.7% | 28.3% | 7.3% | 5.5% | 5.9% | 4.9% | 4.4% | 1.9% | 1.6% | 1.3% | 1.8% | 1.6% | 1.1% | 0.85% | 0.85% | 0.9% | 0.85% | 1% | 0.7% | 0.55% | 0.5% | 0.45% |
| Jul 2026 | 31.9% | 27.2% | 7.2% | 5.1% | 5% | 4.7% | 4.2% | 1.6% | 1.3% | 1.3% | 1.9% | 1.3% | 1.1% | 1.1% | 0.7% | 0.9% | 0.85% | 0.85% | 0.35% | 0.45% | 0.55% | 0.45% |
| Aug 2026 | 29.7% | 26.4% | 7.5% | 6.1% | 5.5% | 4% | 4% | 2.4% | 2.3% | 1.8% | 1.6% | 1.6% | 1% | 0.99% | 0.85% | 0.85% | 0.8% | 0.61% | 0.52% | 0.52% | 0.52% | 0.38% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Mortgage Link and Opes Mortgages comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Opes Mortgages took it in December 2025, Mortgage Link took it in January 2026, Opes Mortgages took it in May 2026, Mortgage Link took it in June 2026.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among mortgage advisers in New Zealand moved from 1.1% to 0.85%, and its estimated monthly branded searches moved from 270 to 180.
- Across the 11 months ending August 2026, Opes Mortgages’ estimated Share of Search among mortgage advisers in New Zealand moved from 0.87% to 0.8%, and its estimated monthly branded searches moved from 210 to 170.
How did search popularity change for New Zealand mortgage advisers in August 2026?
2 changes
In August 2026, Mortgage Link fell from 15th to 16th among mortgage advisers in New Zealand.
Estimated monthly branded searches for Opes Mortgages in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mortgage Link’s and Opes Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mortgage Link
2 branded search terms
- mortgage link
- mortgage link nz
Opes Mortgages
2 branded search terms
- opes mortgage
- opes mortgages
Put your own brand in this comparison
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