How popular isMortgage HQ?
In September 2026, people searched for Mortgage HQ by name about 720 times in New Zealand, a 37.9% decrease from the previous year. These searches made up 5.3% of all New Zealand mortgage adviser searches, placing Mortgage HQ sixth out of 22 advisers. When we asked both ChatGPT and Google AI Overviews about mortgage advisers, Mortgage HQ appeared in three of the five answers and was the third most recommended of the 22.
Mortgage HQ is the sixth most searched of 22 competitors and the third most recommended in AI answers.
SquirrelShare of searches 25.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
NZHLShare of searches 19.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Loan MarketShare of searches 8.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Lighthouse FinancialShare of searches 7.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Mortgage HQShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mortgage HQ was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mortgage HQ is the third most recommended of the 22.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Loan Market5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Squirrel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mortgage HQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Global Finance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kris Pedersen Mortgages1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Twine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- NZHL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lighthouse Financial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mike Pero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Float Mortgages0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mortgage advisers
5 answers
Asked ChatGPT
“Which mortgage adviser should I hire in New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in New Zealand for a home loan?”
Searched Google, AI Overview
“mortgage advisers nz”
Searched Google, AI Overview
“mortgage broker nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which mortgage advisers compete with Mortgage HQ?
Share of searches by month for Squirrel, NZHL, Loan Market, Lighthouse Financial, Mike Pero, Mortgage HQ, Global Finance, Float Mortgages, Tony Mounce Mortgages, The Mortgage Supply Co, Star Mortgage. The figures are in the table below the chart.
View monthly share of searches table
| Month | Squirrel | NZHL | Loan Market | Lighthouse Financial | Mike Pero | Mortgage HQ | Global Finance | Float Mortgages | Tony Mounce Mortgages | The Mortgage Supply Co | Star Mortgage | Kris Pedersen Mortgages | Kiwi Mortgages | Mortgage Lab | Opes Mortgages | Mortgage Express | Mortgage Link | Vega | Stephanie Murray Mortgages | Mortgage Managers | Twine | Roost |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 23% | 7.9% | 5.6% | 8.8% | 7% | 4.3% | 1.9% | 2.1% | 1.6% | 0.84% | 1.3% | 0.66% | 1.6% | 1.3% | 1% | 1.6% | 1.3% | 0.66% | 1% | 0.54% | 0.42% |
| Nov 2025 | 24.4% | 24.1% | 7.8% | 5.7% | 10% | 7% | 3.7% | 2% | 2.7% | 1.7% | 1.3% | 1% | 0.56% | 1% | 1.3% | 1.1% | 1.4% | 1% | 0.68% | 0.68% | 0.5% | 0.56% |
| Dec 2025 | 26.1% | 22.5% | 8% | 6.5% | 10.4% | 5.3% | 5.1% | 2.3% | 2.2% | 1.4% | 1.2% | 1.2% | 0.35% | 0.95% | 1.8% | 0.78% | 0.95% | 0.61% | 0.78% | 0.78% | 0.43% | 0.35% |
| Jan 2026 | 26.5% | 25.2% | 7.6% | 6.1% | 8.7% | 5.5% | 3.9% | 1.7% | 2.3% | 1.5% | 1.4% | 1.4% | 0.47% | 0.93% | 1.1% | 1.1% | 1.4% | 0.8% | 0.6% | 0.93% | 0.47% | 0.27% |
| Feb 2026 | 25.1% | 23.1% | 8.3% | 6.3% | 10.9% | 5.9% | 3.6% | 2.4% | 2.1% | 2% | 1.3% | 0.98% | 0.85% | 0.92% | 1% | 1% | 1.3% | 0.85% | 0.67% | 0.67% | 0.49% | 0.31% |
| Mar 2026 | 27.1% | 19.1% | 8.8% | 8.2% | 8.3% | 5.2% | 3.6% | 2.4% | 2.6% | 2.2% | 1.6% | 1.2% | 1.3% | 1.3% | 1.3% | 1% | 1.3% | 1.1% | 0.55% | 1% | 0.67% | 0.3% |
| Apr 2026 | 26.7% | 21.5% | 8.8% | 7.3% | 6.9% | 5.7% | 4.1% | 1.8% | 2.7% | 1.7% | 1.8% | 1.5% | 1.5% | 1.5% | 0.98% | 0.98% | 1.2% | 0.98% | 0.98% | 0.77% | 0.49% | 0.21% |
| May 2026 | 25.3% | 24.1% | 8.7% | 6.5% | 7.7% | 5% | 3.8% | 1.7% | 2.4% | 1.9% | 1.3% | 1.5% | 1.3% | 1.3% | 1.7% | 1.1% | 1.3% | 0.89% | 0.89% | 0.89% | 0.45% | 0.19% |
| Jun 2026 | 25.8% | 21.3% | 8.7% | 7.2% | 7.4% | 5.6% | 4.1% | 1.8% | 2.6% | 2.3% | 2.2% | 1.5% | 1.2% | 1% | 1.2% | 1.2% | 1.2% | 1.1% | 0.76% | 0.97% | 0.69% | 0.28% |
| Jul 2026 | 21.6% | 27.5% | 9.1% | 6.5% | 7% | 5.3% | 4.2% | 1.9% | 2.2% | 1.9% | 1.9% | 1.5% | 1.5% | 1% | 1.2% | 1% | 1.2% | 1.2% | 0.65% | 0.5% | 0.79% | 0.29% |
| Aug 2026 | 21.1% | 25.7% | 8.6% | 6.8% | 8.4% | 5% | 3.2% | 2.6% | 3.2% | 2.2% | 3.2% | 1.5% | 1.4% | 0.92% | 1.1% | 0.73% | 1.1% | 0.92% | 0.73% | 0.73% | 0.73% | 0.26% |
| Sep 2026 | 25.6% | 19.4% | 8.4% | 7.7% | 7.2% | 5.3% | 4.4% | 2.9% | 2.8% | 2.7% | 2.4% | 1.6% | 1.6% | 1.3% | 1.3% | 1% | 1% | 1% | 0.81% | 0.67% | 0.67% | 0.22% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 25.6% | 3.5K | +8.4% | +4.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 19.4% | 2.6K | -32.6% | -6.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 8.4% | 1.1K | -13% | -0.2 points | |
| 4, moved from 5th to 4th | 7.7% | 1K | +0.97% | +0.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.2% | 980 | -22.8% | -1.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 5.3% | 720 | -5.3% | +0.3 points | |
| 7, moved from 8th to 7th | 4.4% | 590 | +22.9% | +1.2 pointsmoved from 8th to 7th | |
| 8, moved from 10th to 8th | 2.9% | 390 | 0% | +0.3 pointsmoved from 10th to 8th | |
| 9, moved from 7th to 9th | 2.8% | 380 | -22.4% | -0.4 pointsmoved from 7th to 9th | |
| 10, moved from 11th to 10th | 2.7% | 360 | +9.1% | +0.5 pointsmoved from 11th to 10th | |
| 11, moved from 9th to 11th | 2.4% | 320 | -33.3% | -0.8 pointsmoved from 9th to 11th | |
| 12, held 12th | 1.6% | 220 | 0% | +0.2 points | |
| 13, held 13th | 1.6% | 210 | 0% | +0.2 points | |
| 14, moved from 16th to 14th | 1.3% | 180 | +28.6% | +0.4 pointsmoved from 16th to 14th | |
| 15, held 15th | 1.3% | 170 | 0% | +0.1 points | |
| 16, moved from 18th to 16th | 1% | 140 | +27.3% | +0.3 pointsmoved from 18th to 16th | |
| 17, moved from 14th to 17th | 1% | 140 | -17.6% | -0.1 pointsmoved from 14th to 17th | |
| 18, moved from 17th to 18th | 1% | 140 | 0% | +0.1 pointsmoved from 17th to 18th | |
| 19, moved from 20th to 19th | 0.81% | 110 | 0% | +0.1 pointsmoved from 20th to 19th | |
| 20, moved from 19th to 20th | 0.67% | 90 | -18.2% | -0.1 pointsmoved from 19th to 20th | |
| 21, held 21st | 0.67% | 90 | -18.2% | -0.1 points | |
| 22, held 22nd | 0.22% | 30 | -25% | 0 points |
1.
Squirrel25.6%
Moved from 2nd to 1st. 3.5K estimated branded searches, +8.4% vs prior month. Share +4.5 points.
2.
NZHL19.4%
Moved from 1st to 2nd. 2.6K estimated branded searches, -32.6% vs prior month. Share -6.3 points.
8.4%
Held 3rd. 1.1K estimated branded searches, -13% vs prior month. Share -0.2 points.
7.7%
Moved from 5th to 4th. 1K estimated branded searches, +0.97% vs prior month. Share +0.9 points.
7.2%
Moved from 4th to 5th. 980 estimated branded searches, -22.8% vs prior month. Share -1.1 points.
5.3%
Held 6th. 720 estimated branded searches, -5.3% vs prior month. Share +0.3 points.
4.4%
Moved from 8th to 7th. 590 estimated branded searches, +22.9% vs prior month. Share +1.2 points.
2.9%
Moved from 10th to 8th. 390 estimated branded searches, 0% vs prior month. Share +0.3 points.
2.8%
Moved from 7th to 9th. 380 estimated branded searches, -22.4% vs prior month. Share -0.4 points.
2.7%
Moved from 11th to 10th. 360 estimated branded searches, +9.1% vs prior month. Share +0.5 points.
2.4%
Moved from 9th to 11th. 320 estimated branded searches, -33.3% vs prior month. Share -0.8 points.
1.6%
Held 12th. 220 estimated branded searches, 0% vs prior month. Share +0.2 points.
1.6%
Held 13th. 210 estimated branded searches, 0% vs prior month. Share +0.2 points.
14.
Mortgage Lab1.3%
Moved from 16th to 14th. 180 estimated branded searches, +28.6% vs prior month. Share +0.4 points.
1.3%
Held 15th. 170 estimated branded searches, 0% vs prior month. Share +0.1 points.
1%
Moved from 18th to 16th. 140 estimated branded searches, +27.3% vs prior month. Share +0.3 points.
1%
Moved from 14th to 17th. 140 estimated branded searches, -17.6% vs prior month. Share -0.1 points.
18.
Vega1%
Moved from 17th to 18th. 140 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.81%
Moved from 20th to 19th. 110 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.67%
Moved from 19th to 20th. 90 estimated branded searches, -18.2% vs prior month. Share -0.1 points.
21.
Twine0.67%
Held 21st. 90 estimated branded searches, -18.2% vs prior month. Share -0.1 points.
22.
Roost0.22%
Held 22nd. 30 estimated branded searches, -25% vs prior month. Share 0 points.
Compare popularity between Mortgage HQ and its closest rivals
Every comparison with Mortgage HQ
10 comparisons
How has branded search demand for Mortgage HQ changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mortgage HQ in New Zealand fell from 1.2K to 720.
- Across the 12 months ending September 2026, Mortgage HQ’s share of searches among mortgage advisers in New Zealand decreased from 7% to 5.3%.
- Across the 12 months ending September 2026, Mortgage HQ’s share of searches among mortgage advisers in New Zealand peaked at 7% in October 2025 and was lowest at 5% in May 2026.
- Across the 12 months ending September 2026, Mortgage HQ fell from 5th to 6th among mortgage advisers in New Zealand.
How did search popularity change for New Zealand mortgage advisers in September 2026?
6 changes
In September 2026, Squirrel overtook NZHL to become the leader among mortgage advisers in New Zealand, with 25.6% of the searches.
In September 2026, Global Finance overtook Tony Mounce Mortgages to rank 7th among mortgage advisers in New Zealand, with 4.4% of the searches.
In September 2026, Lighthouse Financial overtook Mike Pero to rank 4th among mortgage advisers in New Zealand, with 7.7% of the searches.
In September 2026, NZHL lost share of searches among mortgage advisers in New Zealand, from 25.7% to 19.4%.
In September 2026, Mike Pero lost share of searches among mortgage advisers in New Zealand, from 8.4% to 7.2%.
In September 2026, Star Mortgage lost share of searches among mortgage advisers in New Zealand, from 3.2% to 2.4%.
How are Mortgage HQ’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mortgage HQ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mhq
- mortgage hq
- mortgagehq
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Is Mortgage HQ your brand?
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