Loan Market vs Mortgage HQ:Which is more popular by branded search in New Zealand?
In August 2026, Loan Market had more branded searches than Mortgage HQ among mortgage advisers in New Zealand. Loan Market was estimated to have 1.6K branded searches compared to Mortgage HQ’s 840, and held a 7.5% Share of Search versus Mortgage HQ’s 4%.
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Which is more popular in search, Loan Market or Mortgage HQ?
Compare mortgage adviser and broker firms helping New Zealanders arrange home loans, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Loan Market, Mortgage HQ. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Squirrel | Loan Market | Mike Pero | Lighthouse Financial | Global Finance | Mortgage HQ | Tony Mounce Mortgages | Star Mortgage | Float Mortgages | Vega | The Mortgage Supply Co | Kris Pedersen Mortgages | Kiwi Mortgages | Mortgage Lab | Mortgage Link | Opes Mortgages | Mortgage Express | Mortgage Managers | Stephanie Murray Mortgages | Twine | Roost |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 29.8% | 6.5% | 6.2% | 4.3% | 5% | 5.1% | 1.5% | 0.58% | 1.3% | 1.9% | 1.1% | 0.87% | 0.45% | 1.2% | 1.1% | 0.87% | 0.87% | 0.7% | 0.45% | 0.37% | 0.5% |
| Nov 2025 | 30.5% | 29.2% | 6.6% | 7% | 4.3% | 4.3% | 5.1% | 1.9% | 0.89% | 1.4% | 1.6% | 1.1% | 0.68% | 0.38% | 0.77% | 0.94% | 0.89% | 0.85% | 0.47% | 0.47% | 0.34% | 0.55% |
| Dec 2025 | 29.6% | 30.9% | 6.2% | 7% | 4.8% | 5.8% | 3.7% | 1.5% | 0.79% | 1.5% | 1.4% | 0.91% | 0.79% | 0.23% | 0.68% | 0.68% | 1.2% | 0.74% | 0.51% | 0.51% | 0.28% | 0.4% |
| Jan 2026 | 29.7% | 31.5% | 6.3% | 6.2% | 4.8% | 4.6% | 4.1% | 1.6% | 0.96% | 1.2% | 1.5% | 1% | 0.96% | 0.32% | 0.73% | 1% | 0.78% | 1% | 0.64% | 0.41% | 0.32% | 0.41% |
| Feb 2026 | 29.6% | 29.5% | 6.7% | 7.6% | 4.9% | 4.3% | 4.4% | 1.5% | 0.88% | 1.6% | 1.5% | 1.3% | 0.67% | 0.59% | 0.67% | 0.92% | 0.71% | 0.92% | 0.46% | 0.46% | 0.34% | 0.38% |
| Mar 2026 | 28.7% | 30.1% | 7% | 5.6% | 6% | 4.4% | 3.8% | 1.8% | 1.1% | 1.6% | 1.6% | 1.5% | 0.78% | 0.86% | 0.94% | 0.9% | 0.86% | 0.78% | 0.69% | 0.37% | 0.45% | 0.41% |
| Apr 2026 | 27.7% | 30.5% | 7.2% | 4.9% | 5.8% | 4.8% | 4.4% | 1.9% | 1.3% | 1.3% | 1.7% | 1.2% | 1% | 1% | 1.1% | 0.88% | 0.68% | 0.78% | 0.54% | 0.68% | 0.34% | 0.39% |
| May 2026 | 29.5% | 29.1% | 7.2% | 5.5% | 5.1% | 4.7% | 3.8% | 1.8% | 0.95% | 1.2% | 1.6% | 1.4% | 1.1% | 0.95% | 1.1% | 1% | 1.2% | 0.91% | 0.64% | 0.64% | 0.32% | 0.36% |
| Jun 2026 | 27.7% | 28.3% | 7.3% | 5.5% | 5.9% | 4.9% | 4.4% | 1.9% | 1.6% | 1.3% | 1.8% | 1.6% | 1.1% | 0.85% | 0.85% | 0.9% | 0.85% | 1% | 0.7% | 0.55% | 0.5% | 0.45% |
| Jul 2026 | 31.9% | 27.2% | 7.2% | 5.1% | 5% | 4.7% | 4.2% | 1.6% | 1.3% | 1.3% | 1.9% | 1.3% | 1.1% | 1.1% | 0.7% | 0.9% | 0.85% | 0.85% | 0.35% | 0.45% | 0.55% | 0.45% |
| Aug 2026 | 29.7% | 26.4% | 7.5% | 6.1% | 5.5% | 4% | 4% | 2.4% | 2.3% | 1.8% | 1.6% | 1.6% | 1% | 0.99% | 0.85% | 0.85% | 0.8% | 0.61% | 0.52% | 0.52% | 0.52% | 0.38% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Loan Market and Mortgage HQ comparison changed over the last 12 months?
3 findings
- Loan Market was ahead of Mortgage HQ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among mortgage advisers in New Zealand moved from 6.5% to 7.5%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending August 2026, Mortgage HQ’s estimated Share of Search among mortgage advisers in New Zealand moved from 5.1% to 4%, and its estimated monthly branded searches moved from 1.2K to 840.
How did search popularity change for New Zealand mortgage advisers in August 2026?
1 change
Estimated monthly branded searches for Mortgage HQ in New Zealand fell 31.7% over 11 measured months, from 1.2K to 840 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Loan Market’s and Mortgage HQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Loan Market
8 branded search terms
- loan market
- loan market agile
- loan market auckland
- loan market christchurch
- loan market hamilton
- loan market new zealand
- loan market nz
- loan market tauranga
Mortgage HQ
6 branded search terms
- mhq
- mhq nz
- mortgage hq
- mortgage hq nz
- mortgage hq reviews
- mortgagehq
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.