Mortgage advisers in New Zealand:Which brands are most popular in search?
In August 2026, NZHL was the most searched among mortgage advisers in New Zealand, with an estimated 6.3K branded searches and 29.7% estimated Share of Search within this set.
NZHL29.7%
Squirrel26.4%
Loan Market7.5%
Mike Pero6.1%
Lighthouse Financial5.5%
Global Finance4%
Mortgage HQ4%
Tony Mounce Mortgages2.4%
Star Mortgage2.3%
Float Mortgages1.8%- +12 more
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Share of SearchLeaderboard
Compare mortgage adviser and broker firms helping New Zealanders arrange home loans, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZHL, Squirrel, Loan Market, Mike Pero, Lighthouse Financial, Global Finance, Mortgage HQ, Tony Mounce Mortgages, Star Mortgage. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Squirrel | Loan Market | Mike Pero | Lighthouse Financial | Global Finance | Mortgage HQ | Tony Mounce Mortgages | Star Mortgage | Float Mortgages | Vega | The Mortgage Supply Co | Kris Pedersen Mortgages | Kiwi Mortgages | Mortgage Lab | Mortgage Link | Opes Mortgages | Mortgage Express | Mortgage Managers | Stephanie Murray Mortgages | Twine | Roost |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 29.8% | 6.5% | 6.2% | 4.3% | 5% | 5.1% | 1.5% | 0.58% | 1.3% | 1.9% | 1.1% | 0.87% | 0.45% | 1.2% | 1.1% | 0.87% | 0.87% | 0.7% | 0.45% | 0.37% | 0.5% |
| Nov 2025 | 30.5% | 29.2% | 6.6% | 7% | 4.3% | 4.3% | 5.1% | 1.9% | 0.89% | 1.4% | 1.6% | 1.1% | 0.68% | 0.38% | 0.77% | 0.94% | 0.89% | 0.85% | 0.47% | 0.47% | 0.34% | 0.55% |
| Dec 2025 | 29.6% | 30.9% | 6.2% | 7% | 4.8% | 5.8% | 3.7% | 1.5% | 0.79% | 1.5% | 1.4% | 0.91% | 0.79% | 0.23% | 0.68% | 0.68% | 1.2% | 0.74% | 0.51% | 0.51% | 0.28% | 0.4% |
| Jan 2026 | 29.7% | 31.5% | 6.3% | 6.2% | 4.8% | 4.6% | 4.1% | 1.6% | 0.96% | 1.2% | 1.5% | 1% | 0.96% | 0.32% | 0.73% | 1% | 0.78% | 1% | 0.64% | 0.41% | 0.32% | 0.41% |
| Feb 2026 | 29.6% | 29.5% | 6.7% | 7.6% | 4.9% | 4.3% | 4.4% | 1.5% | 0.88% | 1.6% | 1.5% | 1.3% | 0.67% | 0.59% | 0.67% | 0.92% | 0.71% | 0.92% | 0.46% | 0.46% | 0.34% | 0.38% |
| Mar 2026 | 28.7% | 30.1% | 7% | 5.6% | 6% | 4.4% | 3.8% | 1.8% | 1.1% | 1.6% | 1.6% | 1.5% | 0.78% | 0.86% | 0.94% | 0.9% | 0.86% | 0.78% | 0.69% | 0.37% | 0.45% | 0.41% |
| Apr 2026 | 27.7% | 30.5% | 7.2% | 4.9% | 5.8% | 4.8% | 4.4% | 1.9% | 1.3% | 1.3% | 1.7% | 1.2% | 1% | 1% | 1.1% | 0.88% | 0.68% | 0.78% | 0.54% | 0.68% | 0.34% | 0.39% |
| May 2026 | 29.5% | 29.1% | 7.2% | 5.5% | 5.1% | 4.7% | 3.8% | 1.8% | 0.95% | 1.2% | 1.6% | 1.4% | 1.1% | 0.95% | 1.1% | 1% | 1.2% | 0.91% | 0.64% | 0.64% | 0.32% | 0.36% |
| Jun 2026 | 27.7% | 28.3% | 7.3% | 5.5% | 5.9% | 4.9% | 4.4% | 1.9% | 1.6% | 1.3% | 1.8% | 1.6% | 1.1% | 0.85% | 0.85% | 0.9% | 0.85% | 1% | 0.7% | 0.55% | 0.5% | 0.45% |
| Jul 2026 | 31.9% | 27.2% | 7.2% | 5.1% | 5% | 4.7% | 4.2% | 1.6% | 1.3% | 1.3% | 1.9% | 1.3% | 1.1% | 1.1% | 0.7% | 0.9% | 0.85% | 0.85% | 0.35% | 0.45% | 0.55% | 0.45% |
| Aug 2026 | 29.7% | 26.4% | 7.5% | 6.1% | 5.5% | 4% | 4% | 2.4% | 2.3% | 1.8% | 1.6% | 1.6% | 1% | 0.99% | 0.85% | 0.85% | 0.8% | 0.61% | 0.52% | 0.52% | 0.52% | 0.38% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.7% | 6.3K | -0.32% | -2.1 points | |
| 2, held 2nd | 26.4% | 5.6K | +3.7% | -0.8 points | |
| 3, held 3rd | 7.5% | 1.6K | +11.1% | +0.3 points | |
| 4, held 4th | 6.1% | 1.3K | +27.5% | +1 points | |
| 5, held 5th | 5.5% | 1.2K | +17% | +0.5 points | |
| 6, held 6th | 4% | 860 | -8.5% | -0.7 points | |
| 7, held 7th | 4% | 840 | +1.2% | -0.2 points | |
| 8, moved from 9th to 8th | 2.4% | 500 | +56.3% | +0.7 pointsmoved from 9th to 8th | |
| 9, moved from 11th to 9th | 2.3% | 480 | +84.6% | +1 pointsmoved from 11th to 9th | |
| 10, held 10th | 1.8% | 390 | +50% | +0.5 points | |
| 11, moved from 8th to 11th | 1.6% | 350 | -5.4% | -0.2 pointsmoved from 8th to 11th | |
| 12, held 12th | 1.6% | 330 | +26.9% | +0.2 points | |
| 13, moved from 14th to 13th | 1% | 220 | +4.8% | 0 pointsmoved from 14th to 13th | |
| 14, moved from 13th to 14th | 0.99% | 210 | 0% | -0.1 pointsmoved from 13th to 14th | |
| 15, moved from 18th to 15th | 0.85% | 180 | +28.6% | +0.1 pointsmoved from 18th to 15th | |
| 16, moved from 15th to 16th | 0.85% | 180 | 0% | -0.1 pointsmoved from 15th to 16th | |
| 17, held 17th | 0.8% | 170 | 0% | -0.1 points | |
| 18, moved from 16th to 18th | 0.61% | 130 | -23.5% | -0.2 pointsmoved from 16th to 18th | |
| 19, moved from 22nd to 19th | 0.52% | 110 | +57.1% | +0.2 pointsmoved from 22nd to 19th | |
| 20, moved from 21st to 20th | 0.52% | 110 | +22.2% | +0.1 pointsmoved from 21st to 20th | |
| 21, moved from 19th to 21st | 0.52% | 110 | 0% | 0 pointsmoved from 19th to 21st | |
| 22, moved from 20th to 22nd | 0.38% | 80 | -11.1% | -0.1 pointsmoved from 20th to 22nd |
1.
NZHL29.7%
held 1st · 6.3K estimated branded searches · -0.32% vs prior month · -2.1 points
2.
Squirrel26.4%
held 2nd · 5.6K estimated branded searches · +3.7% vs prior month · -0.8 points
7.5%
held 3rd · 1.6K estimated branded searches · +11.1% vs prior month · +0.3 points
6.1%
held 4th · 1.3K estimated branded searches · +27.5% vs prior month · +1 points
5.5%
held 5th · 1.2K estimated branded searches · +17% vs prior month · +0.5 points
4%
held 6th · 860 estimated branded searches · -8.5% vs prior month · -0.7 points
4%
held 7th · 840 estimated branded searches · +1.2% vs prior month · -0.2 points
2.4%
moved from 9th to 8th · 500 estimated branded searches · +56.3% vs prior month · +0.7 points
2.3%
moved from 11th to 9th · 480 estimated branded searches · +84.6% vs prior month · +1 points
1.8%
held 10th · 390 estimated branded searches · +50% vs prior month · +0.5 points
11.
Vega1.6%
moved from 8th to 11th · 350 estimated branded searches · -5.4% vs prior month · -0.2 points
1.6%
held 12th · 330 estimated branded searches · +26.9% vs prior month · +0.2 points
moved from 14th to 13th · 220 estimated branded searches · +4.8% vs prior month · 0 points
0.99%
moved from 13th to 14th · 210 estimated branded searches · 0% vs prior month · -0.1 points
15.
Mortgage Lab
0.85%
moved from 18th to 15th · 180 estimated branded searches · +28.6% vs prior month · +0.1 points
0.85%
moved from 15th to 16th · 180 estimated branded searches · 0% vs prior month · -0.1 points
0.8%
held 17th · 170 estimated branded searches · 0% vs prior month · -0.1 points
0.61%
moved from 16th to 18th · 130 estimated branded searches · -23.5% vs prior month · -0.2 points
0.52%
moved from 22nd to 19th · 110 estimated branded searches · +57.1% vs prior month · +0.2 points
0.52%
moved from 21st to 20th · 110 estimated branded searches · +22.2% vs prior month · +0.1 points
21.
Twine0.52%
moved from 19th to 21st · 110 estimated branded searches · 0% vs prior month · 0 points
22.
Roost0.38%
moved from 20th to 22nd · 80 estimated branded searches · -11.1% vs prior month · -0.1 points
Compare search popularity between leading brands
- NZHL vs Squirrel: compare search popularity
- NZHL vs Loan Market: compare search popularity
- NZHL vs Mike Pero: compare search popularity
- NZHL vs Lighthouse Financial: compare search popularity
- Squirrel vs Loan Market: compare search popularity
- Squirrel vs Mike Pero: compare search popularity
- Squirrel vs Lighthouse Financial: compare search popularity
- Loan Market vs Mike Pero: compare search popularity
- Loan Market vs Lighthouse Financial: compare search popularity
- Mike Pero vs Lighthouse Financial: compare search popularity
- Compare any of these brands
Which brand is most popular in search among mortgage advisers in New Zealand?
22 brands
In August 2026, NZHL was the most searched among mortgage advisers in New Zealand, with an estimated 6.3K branded searches and 29.7% estimated Share of Search within this set. Squirrel is in 2nd place, 3.3 percentage points behind at 26.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| NZHL | 29.3% → 29.7% | 31.9%Jul 2026 | 27.7%Jun 2026 | 2nd → 1st |
| Squirrel | 29.8% → 26.4% | 31.5%Jan 2026 | 26.4%Aug 2026 | 1st → 2nd |
| Loan Market | 6.5% → 7.5% | 7.5%Aug 2026 | 6.2%Dec 2025 | 3rd |
| Mike Pero | 6.2% → 6.1% | 7.6%Feb 2026 | 4.9%Apr 2026 | 4th |
| Lighthouse Financial | 4.3% → 5.5% | 6%Mar 2026 | 4.3%Nov 2025 | 7th → 5th |
| Global Finance | 5% → 4% | 5.8%Dec 2025 | 4%Aug 2026 | 6th |
| Mortgage HQ | 5.1% → 4% | 5.1%Oct 2025 | 3.7%Dec 2025 | 5th → 7th |
| Tony Mounce Mortgages | 1.5% → 2.4% | 2.4%Aug 2026 | 1.5%Dec 2025 | 9th → 8th |
| Star Mortgage | 0.58% → 2.3% | 2.3%Aug 2026 | 0.58%Oct 2025 | 18th → 9th |
| Float Mortgages | 1.3% → 1.8% | 1.8%Aug 2026 | 1.2%May 2026 | 10th |
| Vega | 1.9% → 1.6% | 1.9%Oct 2025 | 1.4%Dec 2025 | 8th → 11th |
 The Mortgage Supply Co | 1.1% → 1.6% | 1.6%Jun 2026 | 0.91%Dec 2025 | 13th → 12th |
 Kris Pedersen Mortgages | 0.87% → 1% | 1.1%Jun 2026 | 0.67%Feb 2026 | 14th → 13th |
 Kiwi Mortgages | 0.45% → 0.99% | 1.1%Jul 2026 | 0.23%Dec 2025 | 20th → 14th |
| Mortgage Lab | 1.2% → 0.85% | 1.2%Oct 2025 | 0.67%Feb 2026 | 11th → 15th |
 Mortgage Link | 1.1% → 0.85% | 1.1%Oct 2025 | 0.68%Dec 2025 | 12th → 16th |
 Opes Mortgages | 0.87% → 0.8% | 1.2%Dec 2025 | 0.68%Apr 2026 | 16th → 17th |
 Mortgage Express | 0.87% → 0.61% | 1%Jan 2026 | 0.61%Aug 2026 | 15th → 18th |
 Mortgage Managers | 0.7% → 0.52% | 0.7%Oct 2025 | 0.35%Jul 2026 | 17th → 19th |
 Stephanie Murray Mortgages | 0.45% → 0.52% | 0.68%Apr 2026 | 0.37%Mar 2026 | 21st → 20th |
| Twine | 0.37% → 0.52% | 0.55%Jul 2026 | 0.28%Dec 2025 | 22nd → 21st |
| Roost | 0.5% → 0.38% | 0.55%Nov 2025 | 0.36%May 2026 | 19th → 22nd |
Each finding as a sentence
- Across the 11 months ending August 2026, Squirrel’s estimated Share of Search among mortgage advisers in New Zealand decreased from 29.8% to 26.4%.
- Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among mortgage advisers in New Zealand increased from 6.5% to 7.5%.
- Across the 11 months ending August 2026, Lighthouse Financial’s estimated Share of Search among mortgage advisers in New Zealand increased from 4.3% to 5.5%.
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among mortgage advisers in New Zealand decreased from 5% to 4%.
- Across the 11 months ending August 2026, Mortgage HQ’s estimated Share of Search among mortgage advisers in New Zealand decreased from 5.1% to 4%.
- Across the 11 months ending August 2026, Tony Mounce Mortgages’ estimated Share of Search among mortgage advisers in New Zealand increased from 1.5% to 2.4%.
- Across the 11 months ending August 2026, Star Mortgage’s estimated Share of Search among mortgage advisers in New Zealand increased from 0.58% to 2.3%.
- Across the 11 months ending August 2026, Float Mortgages’ estimated Share of Search among mortgage advisers in New Zealand increased from 1.3% to 1.8%.
- Across the 11 months ending August 2026, Kiwi Mortgages’ estimated Share of Search among mortgage advisers in New Zealand increased from 0.45% to 0.99%.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among mortgage advisers in New Zealand peaked at 31.9% in July 2026 and was lowest at 27.7% in June 2026.
- Across the 11 months ending August 2026, Squirrel’s estimated Share of Search among mortgage advisers in New Zealand peaked at 31.5% in January 2026 and was lowest at 26.4% in August 2026.
- Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among mortgage advisers in New Zealand peaked at 7.5% in August 2026 and was lowest at 6.2% in December 2025.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among mortgage advisers in New Zealand peaked at 7.6% in February 2026 and was lowest at 4.9% in April 2026.
- Across the 11 months ending August 2026, Lighthouse Financial’s estimated Share of Search among mortgage advisers in New Zealand peaked at 6% in March 2026 and was lowest at 4.3% in November 2025.
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among mortgage advisers in New Zealand peaked at 5.8% in December 2025 and was lowest at 4% in August 2026.
- Across the 11 months ending August 2026, Mortgage HQ’s estimated Share of Search among mortgage advisers in New Zealand peaked at 5.1% in October 2025 and was lowest at 3.7% in December 2025.
- Across the 11 months ending August 2026, NZHL rose from 2nd to 1st among mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Squirrel fell from 1st to 2nd among mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Lighthouse Financial rose from 7th to 5th among mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Mortgage HQ fell from 5th to 7th among mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Tony Mounce Mortgages rose from 9th to 8th among mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Star Mortgage rose from 18th to 9th among mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Vega fell from 8th to 11th among mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, The Mortgage Supply Co rose from 13th to 12th among mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Kris Pedersen Mortgages rose from 14th to 13th among mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Kiwi Mortgages rose from 20th to 14th among mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Mortgage Lab fell from 11th to 15th among mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Mortgage Link fell from 12th to 16th among mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Opes Mortgages fell from 16th to 17th among mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Mortgage Express fell from 15th to 18th among mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Mortgage Managers fell from 17th to 19th among mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Stephanie Murray Mortgages rose from 21st to 20th among mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Twine rose from 22nd to 21st among mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Roost fell from 19th to 22nd among mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Mike Pero held steady: its estimated Share of Search among mortgage advisers in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand mortgage advisers in August 2026?
8 changes
In August 2026, Tony Mounce Mortgages overtook Vega to rank 8th among mortgage advisers in New Zealand, at 2.4%.
In August 2026, Star Mortgage overtook Vega to rank 9th among mortgage advisers in New Zealand, at 2.3%.
In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%.
In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.3% to 1.8%.
In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 31.9% to 29.7%.
In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 27.2% to 26.4%.
In August 2026, Global Finance lost estimated Share of Search among mortgage advisers in New Zealand, from 4.7% to 4%.
In August 2026, Mortgage Lab rose from 18th to 15th among mortgage advisers in New Zealand.
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