NZHL vs Squirrel:Which is more popular by branded search in New Zealand?
In August 2026, NZHL had more branded searches than Squirrel among mortgage advisers in New Zealand. NZHL was estimated to have 6.4K branded searches compared to Squirrel’s 5.6K, and held a 28.5% Share of Search versus Squirrel’s 25.1%.
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Which is more popular in search, NZHL or Squirrel?
Compare mortgage adviser and broker firms helping New Zealanders arrange home loans, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZHL, Squirrel. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Squirrel | Loan Market | Mike Pero | Lighthouse Financial | Global Finance | Mortgage HQ | Vega | Mortgage Link | Tony Mounce Mortgages | Star Mortgage | Float Mortgages | The Mortgage Supply Co | Kris Pedersen Mortgages | Kiwi Mortgages | Mortgage Lab | Opes Mortgages | Roost | Mortgage Express | Stephanie Murray Mortgages | Mortgage Managers | Twine |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 28.3% | 6.5% | 6% | 4.1% | 4.7% | 4.8% | 3.4% | 3.4% | 1.4% | 0.55% | 1.3% | 1.1% | 0.82% | 0.43% | 1.1% | 0.82% | 0.9% | 0.9% | 0.51% | 0.67% | 0.35% |
| Nov 2025 | 29.1% | 27.8% | 6.7% | 6.9% | 4% | 4% | 4.8% | 2.9% | 2.8% | 1.8% | 0.85% | 1.3% | 1.1% | 0.65% | 0.36% | 0.73% | 0.85% | 1.1% | 0.89% | 0.53% | 0.45% | 0.32% |
| Dec 2025 | 28.2% | 29.2% | 6.3% | 6.8% | 4.5% | 5.5% | 3.5% | 3% | 3% | 1.4% | 0.75% | 1.4% | 0.91% | 0.75% | 0.21% | 0.64% | 1.1% | 0.75% | 0.75% | 0.48% | 0.48% | 0.27% |
| Jan 2026 | 28.4% | 29.9% | 6.3% | 6.1% | 4.5% | 4.4% | 3.9% | 2.9% | 3.2% | 1.5% | 0.91% | 1.1% | 1% | 0.91% | 0.3% | 0.69% | 0.74% | 0.78% | 1% | 0.43% | 0.61% | 0.3% |
| Feb 2026 | 28.2% | 27.9% | 7% | 7.4% | 4.7% | 4% | 4.1% | 2.9% | 3.2% | 1.4% | 0.83% | 1.5% | 1.3% | 0.63% | 0.56% | 0.63% | 0.67% | 0.67% | 0.91% | 0.52% | 0.44% | 0.32% |
| Mar 2026 | 27.1% | 28.3% | 7.1% | 5.6% | 5.7% | 4.1% | 3.5% | 3.4% | 3.3% | 1.7% | 1% | 1.5% | 1.4% | 0.73% | 0.81% | 0.88% | 0.81% | 0.73% | 0.81% | 0.42% | 0.65% | 0.42% |
| Apr 2026 | 26.4% | 28.8% | 7.1% | 4.9% | 5.5% | 4.6% | 4.1% | 3.4% | 3.3% | 1.8% | 1.2% | 1.2% | 1.2% | 0.97% | 0.97% | 1% | 0.64% | 0.69% | 0.83% | 0.74% | 0.51% | 0.32% |
| May 2026 | 28% | 27.4% | 7.1% | 5.5% | 4.8% | 4.4% | 3.6% | 3.3% | 3.6% | 1.7% | 0.9% | 1.1% | 1.3% | 1% | 0.9% | 1% | 1.1% | 0.64% | 0.94% | 0.69% | 0.6% | 0.3% |
| Jun 2026 | 26.2% | 26.5% | 7.2% | 5.4% | 5.5% | 4.6% | 4.2% | 3.7% | 3.6% | 1.8% | 1.5% | 1.2% | 1.6% | 1% | 0.8% | 0.8% | 0.8% | 0.8% | 1.1% | 0.61% | 0.66% | 0.47% |
| Jul 2026 | 30.4% | 25.7% | 7.2% | 5.1% | 4.7% | 4.5% | 3.9% | 3.6% | 3% | 1.5% | 1.2% | 1.2% | 1.3% | 1% | 1% | 0.66% | 0.81% | 0.81% | 0.9% | 0.47% | 0.33% | 0.52% |
| Aug 2026 | 28.5% | 25.1% | 7.6% | 6.1% | 5.2% | 3.8% | 3.8% | 3.3% | 2.7% | 2.2% | 2.1% | 1.7% | 1.5% | 0.98% | 0.94% | 0.8% | 0.76% | 0.71% | 0.63% | 0.54% | 0.49% | 0.49% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the NZHL and Squirrel comparison changed over the last 12 months?
3 findings
- The lead changed hands 7 times in the 11 months ending August 2026: NZHL took it in November 2025, Squirrel took it in December 2025, NZHL took it in February 2026, Squirrel took it in March 2026, NZHL took it in May 2026, Squirrel took it in June 2026, NZHL took it in July 2026.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among mortgage advisers in New Zealand moved from 27.9% to 28.5%, and its estimated monthly branded searches moved from 7.1K to 6.4K.
- Across the 11 months ending August 2026, Squirrel’s estimated Share of Search among mortgage advisers in New Zealand moved from 28.3% to 25.1%, and its estimated monthly branded searches moved from 7.2K to 5.6K.
How did search popularity change for New Zealand mortgage advisers in August 2026?
2 changes
In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 30.4% to 28.5%.
In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 25.7% to 25.1%.
How each brand is measured
Brandwave collects information about searches that people make online using NZHL’s and Squirrel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NZHL
47 branded search terms
- new zealand home loans
- new zealand home loans blenheim
- new zealand home loans near me
- new zealand home loans whakatane
- nz home loans
- nz home loans blenheim
- nz home loans christchurch
- nz home loans gisborne
- nz home loans hamilton
- nz home loans hawkes bay
- nz home loans nelson
- nz home loans papamoa
- nz home loans pukekohe
- nz home loans rotorua
- nz home loans takapuna
- nz home loans tauranga
- nz home loans wellington
- nz home loans whakatane
- nz home loans whangarei
- nzhl
- nzhl blenheim
- nzhl cambridge
- nzhl canterbury metro
- nzhl christchurch
- nzhl co nz
- nzhl gisborne
- nzhl hamilton
- nzhl hawkes bay
- nzhl home loans
- nzhl karaka
- nzhl kiwibank
- nzhl mortgage
- nzhl nelson
- nzhl nz
- nzhl ormiston
- nzhl papamoa
- nzhl papanui
- nzhl pukekohe
- nzhl rotorua
- nzhl takapuna
- nzhl tauranga
- nzhl te awamutu
- nzhl wellington
- nzhl whakatane
- nzhl whangarei
- nzhl whitmore
- nzhl.co.nz
Squirrel
11 branded search terms
- squirrel co nz
- squirrel home loans
- squirrel investment
- squirrel investments
- squirrel lending
- squirrel money
- squirrel mortgage
- squirrel mortgage broker
- squirrel mortgage brokers
- squirrel mortgages
- squirrel nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.