Brandwave

How popular isNZHL in search?

In August 2026, there were an estimated 6.4K branded searches for NZHL in New Zealand which is down 10.5% over the last 11 months. NZHL holds 97% estimated Share of Search among New Zealand ashburton mortgage advisers and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. NZHL97%
  2. Journey Mortgages1.4%
  3. Mainland Insurance and Mortgages0.76%
  4. Canterbury Home Loans0.61%
  5. Mortgage Pundit0.3%
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Which ashburton mortgage advisers compete with NZHL?

NZHL against ashburton mortgage advisers in New Zealand, by month

Share of Search by month for NZHL. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLJourney MortgagesMainland Insurance and MortgagesCanterbury Home LoansMortgage Pundit
Oct 202598.2%0.55%0.55%0.41%0.28%
Nov 202598.4%0.55%0.55%0.41%0.14%
Dec 202598.7%0.38%0.56%0.19%0.19%
Jan 202698.1%0.6%0.75%0.45%0.15%
Feb 202698.5%0.42%0.69%0.28%0.14%
Mar 202697.8%0.55%0.97%0.28%0.42%
Apr 202697.8%0.68%0.85%0.34%0.34%
May 202698.5%0.6%0.6%0.15%0.15%
Jun 202696.5%0.52%1.6%0.52%0.86%
Jul 202697.7%0.61%1.1%0.31%0.31%
Aug 202697%1.4%0.76%0.61%0.3%
Sep 2026—————

  1. 1.NZHL

    97%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -0.8 points

  2. 2.Journey Mortgages

    1.4%

    moved from 3rd to 2nd · 90 estimated branded searches · +125% vs prior month · +0.8 points

  3. 3.Mainland Insurance and Mortgages

    0.76%

    moved from 2nd to 3rd · 50 estimated branded searches · -28.6% vs prior month · -0.3 points

  4. 4.Canterbury Home Loans

    0.61%

    held 4th · 40 estimated branded searches · +100% vs prior month · +0.3 points

  5. 5.Mortgage Pundit

    0.3%

    held 5th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NZHL in New Zealand fell from 7.1K to 6.4K.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among ashburton mortgage advisers in New Zealand decreased from 98.2% to 97%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among ashburton mortgage advisers in New Zealand peaked at 98.7% in December 2025 and was lowest at 96.5% in June 2026.

How did search popularity change for New Zealand ashburton mortgage advisers in August 2026?

  1. In August 2026, Journey Mortgages overtook Mainland Insurance and Mortgages to rank 2nd among ashburton mortgage advisers in New Zealand, at 1.4%.

  2. In August 2026, NZHL lost estimated Share of Search among ashburton mortgage advisers in New Zealand, from 97.7% to 97%.

  3. Estimated monthly branded searches for Canterbury Home Loans in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  4. Estimated monthly branded searches for Mainland Insurance and Mortgages in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.

Which blenheim mortgage advisers compete with NZHL?

NZHL against blenheim mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Loan Market. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLLoan MarketMortgage RoomIn-House MortgagesMortgage PunditMike Walker Mortgages
Oct 202579.6%18.7%1.2%0.22%0.22%0.11%
Nov 202580%18.4%1.2%0.22%0.11%0.11%
Dec 202580.4%17.9%1.2%0.15%0.15%0.15%
Jan 202680.2%17.7%1.7%0.12%0.12%0.12%
Feb 202678%19.4%1.8%0.55%0.11%0.11%
Mar 202677.8%20.3%1.2%0.33%0.33%0.11%
Apr 202676.8%20.6%1.9%0.27%0.27%0.13%
May 202678.4%19.8%1.4%0.12%0.12%0.12%
Jun 202676.3%21%1.6%0.27%0.68%0.14%
Jul 202679.4%18.9%1.2%0.12%0.25%0.12%
Aug 202677%20.6%1.7%0.36%0.24%0.12%
Sep 2026——————

  1. 1.NZHL

    77%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -2.4 points

  2. 2.Loan Market

    20.6%

    held 2nd · 1.7K estimated branded searches · +11.8% vs prior month · +1.7 points

  3. 3.Mortgage Room

    1.7%

    held 3rd · 140 estimated branded searches · +40% vs prior month · +0.5 points

  4. 4.In-House Mortgages

    0.36%

    moved from 5th to 4th · 30 estimated branded searches · +200% vs prior month · +0.2 points

  5. 5.Mortgage Pundit

    0.24%

    moved from 4th to 5th · 20 estimated branded searches · 0% vs prior month · 0 points

  6. 6.Mike Walker Mortgages

    0.12%

    held 6th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among blenheim mortgage advisers in New Zealand decreased from 79.6% to 77%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among blenheim mortgage advisers in New Zealand peaked at 80.4% in December 2025 and was lowest at 76.3% in June 2026.

How did search popularity change for New Zealand blenheim mortgage advisers in August 2026?

  1. In August 2026, Loan Market gained estimated Share of Search among blenheim mortgage advisers in New Zealand, from 18.9% to 20.6%.

  2. In August 2026, NZHL lost estimated Share of Search among blenheim mortgage advisers in New Zealand, from 79.4% to 77%.

  3. In August 2026, In-House Mortgages rose from 5th to 4th among blenheim mortgage advisers in New Zealand.

  4. In August 2026, Mortgage Pundit fell from 4th to 5th among blenheim mortgage advisers in New Zealand.

  5. Estimated monthly branded searches for Mortgage Room in New Zealand rose 27.3% over 11 measured months, from 110 to 140 in August 2026.

Which cambridge mortgage advisers compete with NZHL?

NZHL against cambridge mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mortgage Link, My Mortgage. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMortgage LinkMy MortgageMurtaghs Mortgage BrokersMortgage Pundit
Oct 202583.9%10.1%4.1%1.6%0.24%
Nov 202586.4%8.2%3.2%2%0.12%
Dec 202585%9%3.6%2.3%0.16%
Jan 202684.7%9.4%3.9%1.8%0.13%
Feb 202685.4%9.6%3.2%1.7%0.12%
Mar 202683.1%10.1%4.8%1.6%0.35%
Apr 202683.3%10.5%3.9%2%0.29%
May 202683.2%10.7%4.6%1.4%0.13%
Jun 202681.3%11%5.4%1.6%0.73%
Jul 202686.6%8.7%3.2%1.2%0.27%
Aug 202686.3%8.1%4.1%1.2%0.27%
Sep 2026—————

  1. 1.NZHL

    86.3%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -0.3 points

  2. 2.Mortgage Link

    8.1%

    held 2nd · 600 estimated branded searches · -6.3% vs prior month · -0.5 points

  3. 3.My Mortgage

    4.1%

    held 3rd · 300 estimated branded searches · +25% vs prior month · +0.8 points

  4. 4.Murtaghs Mortgage Brokers

    1.2%

    held 4th · 90 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Mortgage Pundit

    0.27%

    held 5th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among cambridge mortgage advisers in New Zealand increased from 83.9% to 86.3%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among cambridge mortgage advisers in New Zealand peaked at 86.6% in July 2026 and was lowest at 81.3% in June 2026.

How did search popularity change for New Zealand cambridge mortgage advisers in August 2026?

  1. In August 2026, My Mortgage gained estimated Share of Search among cambridge mortgage advisers in New Zealand, from 3.2% to 4.1%.

  2. In August 2026, Mortgage Link lost estimated Share of Search among cambridge mortgage advisers in New Zealand, from 8.7% to 8.1%.

  3. Estimated monthly branded searches for Murtaghs Mortgage Brokers in New Zealand fell 35.7% over 11 measured months, from 140 to 90 in August 2026.

  4. Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.

Which christchurch mortgage advisers compete with NZHL?

NZHL against christchurch mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Tony Mounce Mortgages. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLTony Mounce MortgagesFortress MortgagesAdair MortgagesMortgage IQ
Oct 202593.8%4.7%0.4%0.53%0.53%
Nov 202592.1%5.8%0.9%0.64%0.64%
Dec 202593.6%4.8%0.53%0.36%0.71%
Jan 202693.4%5%0.57%0.43%0.57%
Feb 202693.6%4.7%0.92%0.39%0.39%
Mar 202692.5%5.6%0.92%0.39%0.52%
Apr 202691.7%6.2%1.1%0.48%0.48%
May 202692.4%5.5%1.6%0.14%0.42%
Jun 202690.6%6.3%1.8%0.49%0.81%
Jul 202692.2%4.6%2%0.43%0.72%
Aug 202690.2%7.1%2%0.42%0.28%
Sep 2026—————

  1. 1.NZHL

    90.2%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -2 points

  2. 2.Tony Mounce Mortgages

    7.1%

    held 2nd · 500 estimated branded searches · +56.3% vs prior month · +2.5 points

  3. 3.Fortress Mortgages

    2%

    held 3rd · 140 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Adair Mortgages

    0.42%

    moved from 5th to 4th · 30 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Mortgage IQ

    0.28%

    moved from 4th to 5th · 20 estimated branded searches · -60% vs prior month · -0.4 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among christchurch mortgage advisers in New Zealand decreased from 93.8% to 90.2%.

How did search popularity change for New Zealand christchurch mortgage advisers in August 2026?

  1. In August 2026, Tony Mounce Mortgages gained estimated Share of Search among christchurch mortgage advisers in New Zealand, from 4.6% to 7.1%.

  2. In August 2026, NZHL lost estimated Share of Search among christchurch mortgage advisers in New Zealand, from 92.2% to 90.2%.

  3. In August 2026, Adair Mortgages rose from 5th to 4th among christchurch mortgage advisers in New Zealand.

  4. In August 2026, Mortgage IQ fell from 4th to 5th among christchurch mortgage advisers in New Zealand.

  5. Estimated monthly branded searches for Fortress Mortgages in New Zealand rose 366.7% over 11 measured months, from 30 to 140 in August 2026.

Which gisborne mortgage advisers compete with NZHL?

NZHL against gisborne mortgage advisers in New Zealand, by month

Share of Search by month for NZHL. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMortgage SureGisborne Financial ServicesMortgage Pundit
Oct 202597.8%1.6%0.27%0.27%
Nov 202597%1.6%1.2%0.13%
Dec 202597.4%1.9%0.56%0.19%
Jan 202697.9%1.5%0.45%0.15%
Feb 202698.2%1.1%0.55%0.14%
Mar 202697.9%1.1%0.55%0.42%
Apr 202697.3%2%0.34%0.34%
May 202698.3%1.2%0.3%0.15%
Jun 202697.4%1%0.7%0.87%
Jul 202698%1.2%0.46%0.31%
Aug 202697.7%1.2%0.77%0.31%
Sep 2026————

  1. 1.NZHL

    97.7%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -0.3 points

  2. 2.Mortgage Sure

    1.2%

    held 2nd · 80 estimated branded searches · 0% vs prior month · 0 points

  3. 3.Gisborne Financial Services

    0.77%

    held 3rd · 50 estimated branded searches · +66.7% vs prior month · +0.3 points

  4. 4.Mortgage Pundit

    0.31%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among gisborne mortgage advisers in New Zealand peaked at 98.3% in May 2026 and was lowest at 97% in November 2025.

How did search popularity change for New Zealand gisborne mortgage advisers in August 2026?

  1. Estimated monthly branded searches for Gisborne Financial Services in New Zealand rose 150% over 11 measured months, from 20 to 50 in August 2026.

  2. Estimated monthly branded searches for Mortgage Sure in New Zealand fell 33.3% over 11 measured months, from 120 to 80 in August 2026.

  3. Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.

Which hamilton mortgage advisers compete with NZHL?

NZHL against hamilton mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Global Finance, My Mortgage. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLGlobal FinanceMy MortgageInnovest
Oct 202581.1%13.7%4%1.3%
Nov 202584.1%11.7%3.2%1.1%
Dec 202579.7%15.6%3.3%1.4%
Jan 202682.4%12.7%3.8%1.1%
Feb 202683.7%12%3.2%1.1%
Mar 202681.6%12.4%4.7%1.3%
Apr 202680.4%13.9%3.8%2%
May 202680.7%12.7%4.4%2.1%
Jun 202679.3%13.9%5.2%1.6%
Jul 202683.4%12.3%3.1%1.2%
Aug 202683.4%11.3%3.9%1.4%
Sep 2026————

  1. 1.NZHL

    83.4%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -0.1 points

  2. 2.Global Finance

    11.3%

    held 2nd · 860 estimated branded searches · -8.5% vs prior month · -1 points

  3. 3.My Mortgage

    3.9%

    held 3rd · 300 estimated branded searches · +25% vs prior month · +0.8 points

  4. 4.Innovest

    1.4%

    held 4th · 110 estimated branded searches · +22.2% vs prior month · +0.3 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among hamilton mortgage advisers in New Zealand increased from 81.1% to 83.4%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among hamilton mortgage advisers in New Zealand peaked at 84.1% in November 2025 and was lowest at 79.3% in June 2026.

How did search popularity change for New Zealand hamilton mortgage advisers in August 2026?

  1. In August 2026, My Mortgage gained estimated Share of Search among hamilton mortgage advisers in New Zealand, from 3.1% to 3.9%.

  2. In August 2026, Global Finance lost estimated Share of Search among hamilton mortgage advisers in New Zealand, from 12.3% to 11.3%.

  3. Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.

Which kapiti mortgage advisers compete with NZHL?

NZHL against kapiti mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mortgage Link. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMortgage LinkCraig Pope FinancialKapiti Mortgages & Insurance
Oct 202588.9%10.7%0.25%0.12%
Nov 202591%8.6%0.25%0.13%
Dec 202590.1%9.6%0.17%0.17%
Jan 202689.7%10%0.14%0.14%
Feb 202689.5%10.1%0.13%0.25%
Mar 202688.9%10.8%0.13%0.13%
Apr 202688.6%11.1%0.15%0.15%
May 202688.4%11.4%0.14%0.14%
Jun 202687.8%11.9%0.16%0.16%
Jul 202690.7%9.1%0.14%0.14%
Aug 202691.1%8.6%0.14%0.14%
Sep 2026————

  1. 1.NZHL

    91.1%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · +0.5 points

  2. 2.Mortgage Link

    8.6%

    held 2nd · 600 estimated branded searches · -6.3% vs prior month · -0.5 points

  3. 3.Craig Pope Financial

    0.14%

    held 3rd · 10 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Kapiti Mortgages & Insurance

    0.14%

    held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among kapiti mortgage advisers in New Zealand increased from 88.9% to 91.1%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among kapiti mortgage advisers in New Zealand peaked at 91.1% in August 2026 and was lowest at 87.8% in June 2026.

How did search popularity change for New Zealand kapiti mortgage advisers in August 2026?

  1. Estimated monthly branded searches for Craig Pope Financial in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

  2. Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026.

  3. Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.

Which mortgage advisers compete with NZHL?

NZHL against mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Squirrel, Loan Market, Mike Pero, Lighthouse Financial, Global Finance, Mortgage HQ, Vega, Mortgage Link, Tony Mounce Mortgages, Star Mortgage. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLSquirrelLoan MarketMike PeroLighthouse FinancialGlobal FinanceMortgage HQVegaMortgage LinkTony Mounce MortgagesStar MortgageFloat MortgagesThe Mortgage Supply CoKris Pedersen MortgagesKiwi MortgagesMortgage LabOpes MortgagesRoostMortgage ExpressStephanie Murray MortgagesMortgage ManagersTwine
Oct 202527.9%28.3%6.5%6%4.1%4.7%4.8%3.4%3.4%1.4%0.55%1.3%1.1%0.82%0.43%1.1%0.82%0.9%0.9%0.51%0.67%0.35%
Nov 202529.1%27.8%6.7%6.9%4%4%4.8%2.9%2.8%1.8%0.85%1.3%1.1%0.65%0.36%0.73%0.85%1.1%0.89%0.53%0.45%0.32%
Dec 202528.2%29.2%6.3%6.8%4.5%5.5%3.5%3%3%1.4%0.75%1.4%0.91%0.75%0.21%0.64%1.1%0.75%0.75%0.48%0.48%0.27%
Jan 202628.4%29.9%6.3%6.1%4.5%4.4%3.9%2.9%3.2%1.5%0.91%1.1%1%0.91%0.3%0.69%0.74%0.78%1%0.43%0.61%0.3%
Feb 202628.2%27.9%7%7.4%4.7%4%4.1%2.9%3.2%1.4%0.83%1.5%1.3%0.63%0.56%0.63%0.67%0.67%0.91%0.52%0.44%0.32%
Mar 202627.1%28.3%7.1%5.6%5.7%4.1%3.5%3.4%3.3%1.7%1%1.5%1.4%0.73%0.81%0.88%0.81%0.73%0.81%0.42%0.65%0.42%
Apr 202626.4%28.8%7.1%4.9%5.5%4.6%4.1%3.4%3.3%1.8%1.2%1.2%1.2%0.97%0.97%1%0.64%0.69%0.83%0.74%0.51%0.32%
May 202628%27.4%7.1%5.5%4.8%4.4%3.6%3.3%3.6%1.7%0.9%1.1%1.3%1%0.9%1%1.1%0.64%0.94%0.69%0.6%0.3%
Jun 202626.2%26.5%7.2%5.4%5.5%4.6%4.2%3.7%3.6%1.8%1.5%1.2%1.6%1%0.8%0.8%0.8%0.8%1.1%0.61%0.66%0.47%
Jul 202630.4%25.7%7.2%5.1%4.7%4.5%3.9%3.6%3%1.5%1.2%1.2%1.3%1%1%0.66%0.81%0.81%0.9%0.47%0.33%0.52%
Aug 202628.5%25.1%7.6%6.1%5.2%3.8%3.8%3.3%2.7%2.2%2.1%1.7%1.5%0.98%0.94%0.8%0.76%0.71%0.63%0.54%0.49%0.49%
Sep 2026——————————————————————

  1. 1.NZHL

    28.5%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -1.9 points

  2. 2.Squirrel

    25.1%

    held 2nd · 5.6K estimated branded searches · +3.7% vs prior month · -0.6 points

  3. 3.Loan Market

    7.6%

    held 3rd · 1.7K estimated branded searches · +11.8% vs prior month · +0.4 points

  4. 4.Mike Pero

    6.1%

    held 4th · 1.4K estimated branded searches · +27.1% vs prior month · +1 points

  5. 5.Lighthouse Financial

    5.2%

    held 5th · 1.2K estimated branded searches · +17% vs prior month · +0.5 points

  6. 6.Global Finance

    3.8%

    held 6th · 860 estimated branded searches · -8.5% vs prior month · -0.6 points

  7. 7.Mortgage HQ

    3.8%

    held 7th · 840 estimated branded searches · +1.2% vs prior month · -0.2 points

  8. 8.Vega

    3.3%

    held 8th · 740 estimated branded searches · -2.6% vs prior month · -0.3 points

  9. 9.Mortgage Link

    2.7%

    held 9th · 600 estimated branded searches · -6.3% vs prior month · -0.4 points

  10. 10.Tony Mounce Mortgages

    2.2%

    held 10th · 500 estimated branded searches · +56.3% vs prior month · +0.7 points

  11. 11.Star Mortgage

    2.1%

    moved from 13th to 11th · 480 estimated branded searches · +84.6% vs prior month · +0.9 points

  12. 12.Float Mortgages

    1.7%

    held 12th · 390 estimated branded searches · +50% vs prior month · +0.5 points

  13. 13.The Mortgage Supply Co

    1.5%

    moved from 11th to 13th · 340 estimated branded searches · +25.9% vs prior month · +0.2 points

  14. 14.Kris Pedersen Mortgages

    0.98%

    moved from 15th to 14th · 220 estimated branded searches · +4.8% vs prior month · 0 points

  15. 15.Kiwi Mortgages

    0.94%

    moved from 14th to 15th · 210 estimated branded searches · 0% vs prior month · -0.1 points

  16. 16.Mortgage Lab

    0.8%

    moved from 19th to 16th · 180 estimated branded searches · +28.6% vs prior month · +0.1 points

  17. 17.Opes Mortgages

    0.76%

    held 17th · 170 estimated branded searches · 0% vs prior month · 0 points

  18. 18.Roost

    0.71%

    held 18th · 160 estimated branded searches · -5.9% vs prior month · -0.1 points

  19. 19.Mortgage Express

    0.63%

    moved from 16th to 19th · 140 estimated branded searches · -26.3% vs prior month · -0.3 points

  20. 20.Stephanie Murray Mortgages

    0.54%

    moved from 21st to 20th · 120 estimated branded searches · +20% vs prior month · +0.1 points

  21. 21.Mortgage Managers

    0.49%

    moved from 22nd to 21st · 110 estimated branded searches · +57.1% vs prior month · +0.2 points

  22. 22.Twine

    0.49%

    moved from 20th to 22nd · 110 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among mortgage advisers in New Zealand increased from 27.9% to 28.5%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among mortgage advisers in New Zealand peaked at 30.4% in July 2026 and was lowest at 26.2% in June 2026.
  • Across the 11 months ending August 2026, NZHL rose from 2nd to 1st among mortgage advisers in New Zealand.

How did search popularity change for New Zealand mortgage advisers in August 2026?

  1. In August 2026, Star Mortgage overtook The Mortgage Supply Co to rank 11th among mortgage advisers in New Zealand, at 2.1%.

  2. In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%.

  3. In August 2026, Tony Mounce Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.5% to 2.2%.

  4. In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.2% to 1.7%.

  5. In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 30.4% to 28.5%.

  6. In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 25.7% to 25.1%.

Which rotorua mortgage advisers compete with NZHL?

NZHL against rotorua mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mortgage Link. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMortgage LinkEasyMortgageHello Financial ServicesHallam Jones
Oct 202587.8%10.6%0.62%0.62%0.37%
Nov 202590%8.5%0.38%0.75%0.38%
Dec 202588%9.4%1.3%0.84%0.5%
Jan 202688%9.8%0.94%0.81%0.4%
Feb 202688.3%9.9%0.25%0.87%0.62%
Mar 202687.4%10.6%0.74%0.74%0.5%
Apr 202686.8%10.9%0.91%0.76%0.61%
May 202687.6%11.2%0.27%0.54%0.4%
Jun 202685.5%11.6%1.4%1.2%0.31%
Jul 202687.9%8.8%2.1%0.69%0.55%
Aug 202689%8.4%1.5%0.7%0.42%
Sep 2026—————

  1. 1.NZHL

    89%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · +1.1 points

  2. 2.Mortgage Link

    8.4%

    held 2nd · 600 estimated branded searches · -6.3% vs prior month · -0.4 points

  3. 3.EasyMortgage

    1.5%

    held 3rd · 110 estimated branded searches · -26.7% vs prior month · -0.5 points

  4. 4.Hello Financial Services

    0.7%

    held 4th · 50 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Hallam Jones

    0.42%

    held 5th · 30 estimated branded searches · -25% vs prior month · -0.1 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among rotorua mortgage advisers in New Zealand increased from 87.8% to 89%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among rotorua mortgage advisers in New Zealand peaked at 90% in November 2025 and was lowest at 85.5% in June 2026.

How did search popularity change for New Zealand rotorua mortgage advisers in August 2026?

  1. In August 2026, NZHL gained estimated Share of Search among rotorua mortgage advisers in New Zealand, from 87.9% to 89%.

  2. In August 2026, EasyMortgage lost estimated Share of Search among rotorua mortgage advisers in New Zealand, from 2.1% to 1.5%.

  3. Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026.

Which taupo mortgage advisers compete with NZHL?

NZHL against taupo mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mortgage Link, Zest Brokers. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMortgage LinkZest Brokers
Oct 202586.1%10.4%3.5%
Nov 202588.4%8.4%3.2%
Dec 202587.4%9.3%3.3%
Jan 202687.8%9.8%2.4%
Feb 202687.5%9.8%2.7%
Mar 202686.4%10.5%3.1%
Apr 202685.8%10.8%3.4%
May 202684.9%10.9%4.2%
Jun 202682.3%11.2%6.5%
Jul 202686.4%8.6%5%
Aug 202684.9%8%7.1%
Sep 2026———

  1. 1.NZHL

    84.9%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -1.4 points

  2. 2.Mortgage Link

    8%

    held 2nd · 600 estimated branded searches · -6.3% vs prior month · -0.6 points

  3. 3.Zest Brokers

    7.1%

    held 3rd · 530 estimated branded searches · +43.2% vs prior month · +2.1 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among taupo mortgage advisers in New Zealand decreased from 86.1% to 84.9%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among taupo mortgage advisers in New Zealand peaked at 88.4% in November 2025 and was lowest at 82.3% in June 2026.

How did search popularity change for New Zealand taupo mortgage advisers in August 2026?

  1. In August 2026, Zest Brokers gained estimated Share of Search among taupo mortgage advisers in New Zealand, from 5% to 7.1%.

  2. In August 2026, NZHL lost estimated Share of Search among taupo mortgage advisers in New Zealand, from 86.4% to 84.9%.

  3. In August 2026, Mortgage Link lost estimated Share of Search among taupo mortgage advisers in New Zealand, from 8.6% to 8%.

Which tauranga mortgage advisers compete with NZHL?

NZHL against tauranga mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Global Finance. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLGlobal FinanceMortgage IQMove In Mortgages
Oct 202585.1%14.3%0.48%0.12%
Nov 202587.2%12.1%0.61%0.12%
Dec 202583%16.2%0.63%0.16%
Jan 202686.1%13.3%0.53%0.13%
Feb 202687%12.5%0.37%0.12%
Mar 202686.3%13.1%0.49%0.12%
Apr 202684.8%14.6%0.44%0.15%
May 202685.6%13.5%0.39%0.52%
Jun 202684.2%14.8%0.75%0.3%
Jul 202686.5%12.7%0.68%0.14%
Aug 202687.7%11.8%0.28%0.14%
Sep 2026————

  1. 1.NZHL

    87.7%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · +1.3 points

  2. 2.Global Finance

    11.8%

    held 2nd · 860 estimated branded searches · -8.5% vs prior month · -0.9 points

  3. 3.Mortgage IQ

    0.28%

    held 3rd · 20 estimated branded searches · -60% vs prior month · -0.4 points

  4. 4.Move In Mortgages

    0.14%

    held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among tauranga mortgage advisers in New Zealand increased from 85.1% to 87.7%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among tauranga mortgage advisers in New Zealand peaked at 87.7% in August 2026 and was lowest at 83% in December 2025.

How did search popularity change for New Zealand tauranga mortgage advisers in August 2026?

  1. In August 2026, NZHL gained estimated Share of Search among tauranga mortgage advisers in New Zealand, from 86.5% to 87.7%.

  2. In August 2026, Global Finance lost estimated Share of Search among tauranga mortgage advisers in New Zealand, from 12.7% to 11.8%.

  3. Estimated monthly branded searches for Mortgage IQ in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

Which timaru mortgage advisers compete with NZHL?

NZHL against timaru mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mike Pero, Lifetime. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMike PeroLifetimeMortgage Express
Oct 202579.2%17.1%1.1%2.6%
Nov 202578.1%18.6%0.98%2.4%
Dec 202577.1%18.6%2.2%2.1%
Jan 202678.1%16.9%2.1%2.9%
Feb 202675.9%20%1.7%2.5%
Mar 202679.3%16.3%2%2.4%
Apr 202680.3%14.8%2.4%2.5%
May 202679.7%15.7%1.9%2.7%
Jun 202678.6%16.3%1.8%3.2%
Jul 202681.8%13.7%2%2.4%
Aug 202679%16.9%2.4%1.7%
Sep 2026————

  1. 1.NZHL

    79%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -2.8 points

  2. 2.Mike Pero

    16.9%

    held 2nd · 1.4K estimated branded searches · +27.1% vs prior month · +3.2 points

  3. 3.Lifetime

    2.4%

    moved from 4th to 3rd · 190 estimated branded searches · +18.8% vs prior month · +0.3 points

  4. 4.Mortgage Express

    1.7%

    moved from 3rd to 4th · 140 estimated branded searches · -26.3% vs prior month · -0.7 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among timaru mortgage advisers in New Zealand peaked at 81.8% in July 2026 and was lowest at 75.9% in February 2026.

How did search popularity change for New Zealand timaru mortgage advisers in August 2026?

  1. In August 2026, Mike Pero gained estimated Share of Search among timaru mortgage advisers in New Zealand, from 13.7% to 16.9%.

  2. In August 2026, NZHL lost estimated Share of Search among timaru mortgage advisers in New Zealand, from 81.8% to 79%.

  3. In August 2026, Mortgage Express lost estimated Share of Search among timaru mortgage advisers in New Zealand, from 2.4% to 1.7%.

  4. In August 2026, Lifetime rose from 4th to 3rd among timaru mortgage advisers in New Zealand.

Which wellington mortgage advisers compete with NZHL?

NZHL against wellington mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Lendal Mortgages, The Mortgage Advice Company. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLLendal MortgagesThe Mortgage Advice CompanyCapital Advice
Oct 202588.4%8.9%1.7%0.87%
Nov 202590%7.4%2%0.63%
Dec 202587.2%9.8%2.7%0.33%
Jan 202687.9%9.7%1.9%0.54%
Feb 202690%7.5%2%0.51%
Mar 202687.4%8.9%2.6%1.1%
Apr 202687.5%9%2.7%0.76%
May 202684.2%12.9%2.3%0.64%
Jun 202682.4%13%3.8%0.74%
Jul 202679.4%16.1%4%0.5%
Aug 202680.5%16.4%2.7%0.38%
Sep 2026————

  1. 1.NZHL

    80.5%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · +1.1 points

  2. 2.Lendal Mortgages

    16.4%

    held 2nd · 1.3K estimated branded searches · 0% vs prior month · +0.3 points

  3. 3.The Mortgage Advice Company

    2.7%

    held 3rd · 210 estimated branded searches · -34.4% vs prior month · -1.3 points

  4. 4.Capital Advice

    0.38%

    held 4th · 30 estimated branded searches · -25% vs prior month · -0.1 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among wellington mortgage advisers in New Zealand decreased from 88.4% to 80.5%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among wellington mortgage advisers in New Zealand peaked at 90% in February 2026 and was lowest at 79.4% in July 2026.

How did search popularity change for New Zealand wellington mortgage advisers in August 2026?

  1. In August 2026, NZHL gained estimated Share of Search among wellington mortgage advisers in New Zealand, from 79.4% to 80.5%.

  2. In August 2026, The Mortgage Advice Company lost estimated Share of Search among wellington mortgage advisers in New Zealand, from 4% to 2.7%.

  3. Lendal Mortgages’ estimated Share of Search among wellington mortgage advisers in New Zealand has gained ground for 3 months in a row, from 12.9% to 16.4% in August 2026.

  4. Estimated monthly branded searches for Capital Advice in New Zealand fell 57.1% over 11 measured months, from 70 to 30 in August 2026.

Which whakatane mortgage advisers compete with NZHL?

NZHL against whakatane mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mortgage Link. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMortgage LinkMortgage Bliss
Oct 202588.3%10.7%0.99%
Nov 202590.2%8.5%1.3%
Dec 202589.5%9.5%1%
Jan 202689.1%9.9%0.95%
Feb 202689%10%1%
Mar 202688.4%10.8%0.88%
Apr 202688.2%11.1%0.77%
May 202687.9%11.3%0.81%
Jun 202687.5%11.9%0.63%
Jul 202689.9%9%1.1%
Aug 202689.6%8.4%2%
Sep 2026———

  1. 1.NZHL

    89.6%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -0.3 points

  2. 2.Mortgage Link

    8.4%

    held 2nd · 600 estimated branded searches · -6.3% vs prior month · -0.5 points

  3. 3.Mortgage Bliss

    2%

    held 3rd · 140 estimated branded searches · +75% vs prior month · +0.8 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whakatane mortgage advisers in New Zealand increased from 88.3% to 89.6%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whakatane mortgage advisers in New Zealand peaked at 90.2% in November 2025 and was lowest at 87.5% in June 2026.

How did search popularity change for New Zealand whakatane mortgage advisers in August 2026?

  1. In August 2026, Mortgage Bliss gained estimated Share of Search among whakatane mortgage advisers in New Zealand, from 1.1% to 2%.

  2. In August 2026, Mortgage Link lost estimated Share of Search among whakatane mortgage advisers in New Zealand, from 9% to 8.4%.

  3. Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.

Which whanganui mortgage advisers compete with NZHL?

NZHL against whanganui mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Vega, Mortgage Link. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLVegaMortgage LinkHome Trust MortgagesHometown Mortgages
Oct 202580.1%9.8%9.7%0.34%0.11%
Nov 202583.2%8.3%7.9%0.46%0.12%
Dec 202582.1%8.6%8.7%0.47%0.16%
Jan 202681.7%8.5%9.1%0.62%0.12%
Feb 202681.6%8.5%9.2%0.57%0.11%
Mar 202679.9%10%9.7%0.34%0.11%
Apr 202679%10.2%9.9%0.69%0.14%
May 202679.7%9.5%10.2%0.49%0.12%
Jun 202678%11.2%10.6%0.14%0.14%
Jul 202681.4%9.7%8.1%0.51%0.25%
Aug 202682.2%9.5%7.7%0.39%0.13%
Sep 2026—————

  1. 1.NZHL

    82.2%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · +0.8 points

  2. 2.Vega

    9.5%

    held 2nd · 740 estimated branded searches · -2.6% vs prior month · -0.1 points

  3. 3.Mortgage Link

    7.7%

    held 3rd · 600 estimated branded searches · -6.3% vs prior month · -0.4 points

  4. 4.Home Trust Mortgages

    0.39%

    held 4th · 30 estimated branded searches · -25% vs prior month · -0.1 points

  5. 5.Hometown Mortgages

    0.13%

    held 5th · 10 estimated branded searches · -50% vs prior month · -0.1 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whanganui mortgage advisers in New Zealand increased from 80.1% to 82.2%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whanganui mortgage advisers in New Zealand peaked at 83.2% in November 2025 and was lowest at 78% in June 2026.

How did search popularity change for New Zealand whanganui mortgage advisers in August 2026?

  1. In August 2026, NZHL gained estimated Share of Search among whanganui mortgage advisers in New Zealand, from 81.4% to 82.2%.

  2. Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026.

  3. Estimated monthly branded searches for Vega in New Zealand fell 14.9% over 11 measured months, from 870 to 740 in August 2026.

Which whangarei mortgage advisers compete with NZHL?

NZHL against whangarei mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Zest Brokers, Key Mortgages. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLZest BrokersKey MortgagesCB Mortgages
Oct 202594.3%3.8%1.7%0.13%
Nov 202594.1%3.4%2.4%0.13%
Dec 202592.6%3.5%3.7%0.18%
Jan 202695.5%2.6%1.7%0.15%
Feb 202695.1%2.9%1.9%0.13%
Mar 202693.8%3.3%2.8%0.13%
Apr 202693.5%3.8%2.6%0.16%
May 202692.5%4.5%2.8%0.14%
Jun 202689.7%7.1%3%0.16%
Jul 202692.2%5.3%2.3%0.14%
Aug 202690.1%7.5%2.3%0.14%
Sep 2026————

  1. 1.NZHL

    90.1%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -2.1 points

  2. 2.Zest Brokers

    7.5%

    held 2nd · 530 estimated branded searches · +43.2% vs prior month · +2.2 points

  3. 3.Key Mortgages

    2.3%

    held 3rd · 160 estimated branded searches · 0% vs prior month · 0 points

  4. 4.CB Mortgages

    0.14%

    held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whangarei mortgage advisers in New Zealand decreased from 94.3% to 90.1%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whangarei mortgage advisers in New Zealand peaked at 95.5% in January 2026 and was lowest at 89.7% in June 2026.

How did search popularity change for New Zealand whangarei mortgage advisers in August 2026?

  1. In August 2026, Zest Brokers gained estimated Share of Search among whangarei mortgage advisers in New Zealand, from 5.3% to 7.5%.

  2. In August 2026, NZHL lost estimated Share of Search among whangarei mortgage advisers in New Zealand, from 92.2% to 90.1%.

  3. Estimated monthly branded searches for Key Mortgages in New Zealand rose 23.1% over 11 measured months, from 130 to 160 in August 2026.

How is NZHL measured?

Brandwave collects information about searches that people make online using NZHL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

47 branded search terms

  • new zealand home loans
  • new zealand home loans blenheim
  • new zealand home loans near me
  • new zealand home loans whakatane
  • nz home loans
  • nz home loans blenheim
  • nz home loans christchurch
  • nz home loans gisborne
  • nz home loans hamilton
  • nz home loans hawkes bay
  • nz home loans nelson
  • nz home loans papamoa
  • nz home loans pukekohe
  • nz home loans rotorua
  • nz home loans takapuna
  • nz home loans tauranga
  • nz home loans wellington
  • nz home loans whakatane
  • nz home loans whangarei
  • nzhl
  • nzhl blenheim
  • nzhl cambridge
  • nzhl canterbury metro
  • nzhl christchurch
  • nzhl co nz
  • nzhl gisborne
  • nzhl hamilton
  • nzhl hawkes bay
  • nzhl home loans
  • nzhl karaka
  • nzhl kiwibank
  • nzhl mortgage
  • nzhl nelson
  • nzhl nz
  • nzhl ormiston
  • nzhl papamoa
  • nzhl papanui
  • nzhl pukekohe
  • nzhl rotorua
  • nzhl takapuna
  • nzhl tauranga
  • nzhl te awamutu
  • nzhl wellington
  • nzhl whakatane
  • nzhl whangarei
  • nzhl whitmore
  • nzhl.co.nz

Do you work for NZHL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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