Brandwave

How popular isNZHL in search?

In August 2026, there were an estimated 6.4K branded searches for NZHL in New Zealand which is down 10.5% over the last 11 months. NZHL holds 83.3% estimated Share of Search among New Zealand ashburton mortgage advisers and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. NZHL83.3%
  2. Mainland Insurance and Mortgages16.7%
  3. Canterbury Home Loans0%
  4. Journey Mortgages0%
  5. Mortgage Pundit0%
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Which ashburton mortgage advisers compete with NZHL?

NZHL against ashburton mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mainland Insurance and Mortgages. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMainland Insurance and MortgagesCanterbury Home LoansJourney MortgagesMortgage Pundit
Oct 202571.4%14.3%0%14.3%0%
Nov 202583.3%0%16.7%0%0%
Dec 2025100%0%0%0%0%
Jan 202677.8%11.1%11.1%0%0%
Feb 202680%20%0%0%0%
Mar 202687.5%12.5%0%0%0%
Apr 202675%25%0%0%0%
May 202671.4%14.3%14.3%0%0%
Jun 202660%20%20%0%0%
Jul 202675%12.5%0%0%12.5%
Aug 202683.3%16.7%0%0%0%
Sep 2026—————

  1. 1.NZHL

    83.3%

    held 1st · 50 estimated branded searches · -16.7% vs prior month · +8.3 points

  2. 2.Mainland Insurance and Mortgages

    16.7%

    held 2nd · 10 estimated branded searches · 0% vs prior month · +4.2 points

  3. 3.Canterbury Home Loans

    0%

    moved from 4th to 3rd · 0 estimated branded searches · — vs prior month · 0 points

  4. 4.Journey Mortgages

    0%

    moved from 5th to 4th · 0 estimated branded searches · — vs prior month · 0 points

  5. 5.Mortgage Pundit

    0%

    moved from 3rd to 5th · 0 estimated branded searches · -100% vs prior month · -12.5 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NZHL in New Zealand fell from 7.1K to 6.4K.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among ashburton mortgage advisers in New Zealand increased from 71.4% to 83.3%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among ashburton mortgage advisers in New Zealand peaked at 100% in December 2025 and was lowest at 60% in June 2026.

How did search popularity change for New Zealand ashburton mortgage advisers in August 2026?

  1. In August 2026, NZHL gained estimated Share of Search among ashburton mortgage advisers in New Zealand, from 75% to 83.3%.

  2. In August 2026, Mainland Insurance and Mortgages gained estimated Share of Search among ashburton mortgage advisers in New Zealand, from 12.5% to 16.7%.

  3. In August 2026, Mortgage Pundit lost estimated Share of Search among ashburton mortgage advisers in New Zealand, from 12.5% to 0%.

  4. In August 2026, Canterbury Home Loans rose from 4th to 3rd among ashburton mortgage advisers in New Zealand.

  5. In August 2026, Journey Mortgages rose from 5th to 4th among ashburton mortgage advisers in New Zealand.

Which blenheim mortgage advisers compete with NZHL?

NZHL against blenheim mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mortgage Room, Loan Market, In-House Mortgages, Mike Walker Mortgages. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMortgage RoomLoan MarketIn-House MortgagesMike Walker MortgagesMortgage Pundit
Oct 202550%23.3%20%3.3%3.3%—
Nov 202548.1%22.2%18.5%7.4%3.7%—
Dec 202564.3%17.9%10.7%3.6%3.6%—
Jan 202659.3%29.6%7.4%3.7%0%—
Feb 202640.5%27%16.2%13.5%2.7%—
Mar 202646.9%25%15.6%9.4%3.1%—
Apr 202650%33.3%10%3.3%3.3%—
May 202657.7%23.1%11.5%3.8%3.8%—
Jun 202650%26.9%15.4%3.8%3.8%—
Jul 202650%25%16.7%4.2%4.2%—
Aug 202651.7%24.1%17.2%3.4%3.4%—
Sep 2026——————

  1. 1.NZHL

    51.7%

    held 1st · 150 estimated branded searches · +25% vs prior month · +1.7 points

  2. 2.Mortgage Room

    24.1%

    held 2nd · 70 estimated branded searches · +16.7% vs prior month · -0.9 points

  3. 3.Loan Market

    17.2%

    held 3rd · 50 estimated branded searches · +25% vs prior month · +0.6 points

  4. 4.In-House Mortgages

    3.4%

    held 4th · 10 estimated branded searches · 0% vs prior month · -0.7 points

  5. 5.Mike Walker Mortgages

    3.4%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.7 points

  6. —.Mortgage Pundit

    —

    not measured this month · — estimated branded searches · — vs prior month · —

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among blenheim mortgage advisers in New Zealand increased from 50% to 51.7%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among blenheim mortgage advisers in New Zealand peaked at 64.3% in December 2025 and was lowest at 40.5% in February 2026.

How did search popularity change for New Zealand blenheim mortgage advisers in August 2026?

  1. In August 2026, NZHL gained estimated Share of Search among blenheim mortgage advisers in New Zealand, from 50% to 51.7%.

  2. In August 2026, Loan Market gained estimated Share of Search among blenheim mortgage advisers in New Zealand, from 16.7% to 17.2%.

  3. In August 2026, Mortgage Room lost estimated Share of Search among blenheim mortgage advisers in New Zealand, from 25% to 24.1%.

  4. In August 2026, In-House Mortgages lost estimated Share of Search among blenheim mortgage advisers in New Zealand, from 4.2% to 3.4%.

  5. In August 2026, Mike Walker Mortgages lost estimated Share of Search among blenheim mortgage advisers in New Zealand, from 4.2% to 3.4%.

Which cambridge mortgage advisers compete with NZHL?

NZHL against cambridge mortgage advisers in New Zealand, by month

Share of Search by month for My Mortgage, NZHL. The figures are in the table below the chart.

View monthly share of search table
MonthMy MortgageNZHLMortgage LinkMurtaghs Mortgage BrokersMortgage Pundit
Oct 202555.6%44.4%0%0%—
Nov 202537.5%56.3%6.3%0%—
Dec 202536.4%63.6%0%0%—
Jan 202637.5%56.3%0%6.3%—
Feb 202650%50%0%0%—
Mar 202657.1%35.7%0%7.1%—
Apr 202677.8%22.2%0%0%—
May 202640%60%0%0%—
Jun 202635.3%52.9%5.9%5.9%—
Jul 202636.4%54.5%0%9.1%—
Aug 202653.8%46.2%0%0%—
Sep 2026—————

  1. 1.My Mortgage

    53.8%

    moved from 2nd to 1st · 70 estimated branded searches · +75% vs prior month · +17.5 points

  2. 2.NZHL

    46.2%

    moved from 1st to 2nd · 60 estimated branded searches · 0% vs prior month · -8.4 points

  3. 3.Mortgage Link

    0%

    moved from 4th to 3rd · 0 estimated branded searches · — vs prior month · 0 points

  4. 4.Murtaghs Mortgage Brokers

    0%

    moved from 3rd to 4th · 0 estimated branded searches · -100% vs prior month · -9.1 points

  5. —.Mortgage Pundit

    —

    not measured this month · — estimated branded searches · — vs prior month · —

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among cambridge mortgage advisers in New Zealand increased from 44.4% to 46.2%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among cambridge mortgage advisers in New Zealand peaked at 63.6% in December 2025 and was lowest at 22.2% in April 2026.

How did search popularity change for New Zealand cambridge mortgage advisers in August 2026?

  1. In August 2026, My Mortgage overtook NZHL to take the highest estimated Share of Search among cambridge mortgage advisers in New Zealand, at 53.8%.

  2. In August 2026, Murtaghs Mortgage Brokers lost estimated Share of Search among cambridge mortgage advisers in New Zealand, from 9.1% to 0%.

  3. In August 2026, NZHL lost estimated Share of Search among cambridge mortgage advisers in New Zealand, from 54.5% to 46.2%.

  4. In August 2026, Mortgage Link rose from 4th to 3rd among cambridge mortgage advisers in New Zealand.

Which christchurch mortgage advisers compete with NZHL?

NZHL against christchurch mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Tony Mounce Mortgages, Fortress Mortgages. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLTony Mounce MortgagesFortress MortgagesAdair MortgagesMortgage IQ
Oct 202578.4%17.6%0.68%2.7%0.68%
Nov 202574.8%18.2%3.5%2.8%0.7%
Dec 202579.5%16.2%1.7%1.7%0.85%
Jan 202680.7%15%1.4%2.1%0.71%
Feb 202677.4%16.9%2.4%2.4%0.81%
Mar 202676.3%18.7%2.2%2.2%0.72%
Apr 202670.1%24.8%2.6%1.7%0.85%
May 202675.9%18.8%3.8%0.75%0.75%
Jun 202672.5%19.2%5.8%1.7%0.83%
Jul 202675.4%17.2%5.2%1.5%0.75%
Aug 202665.4%25.4%6.9%1.5%0.77%
Sep 2026—————

  1. 1.NZHL

    65.4%

    held 1st · 850 estimated branded searches · -15.8% vs prior month · -10 points

  2. 2.Tony Mounce Mortgages

    25.4%

    held 2nd · 330 estimated branded searches · +43.5% vs prior month · +8.2 points

  3. 3.Fortress Mortgages

    6.9%

    held 3rd · 90 estimated branded searches · +28.6% vs prior month · +1.7 points

  4. 4.Adair Mortgages

    1.5%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Mortgage IQ

    0.77%

    held 5th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among christchurch mortgage advisers in New Zealand decreased from 78.4% to 65.4%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among christchurch mortgage advisers in New Zealand peaked at 80.7% in January 2026 and was lowest at 65.4% in August 2026.

How did search popularity change for New Zealand christchurch mortgage advisers in August 2026?

  1. In August 2026, Tony Mounce Mortgages gained estimated Share of Search among christchurch mortgage advisers in New Zealand, from 17.2% to 25.4%.

  2. In August 2026, Fortress Mortgages gained estimated Share of Search among christchurch mortgage advisers in New Zealand, from 5.2% to 6.9%.

  3. In August 2026, NZHL lost estimated Share of Search among christchurch mortgage advisers in New Zealand, from 75.4% to 65.4%.

  4. Estimated monthly branded searches for Adair Mortgages in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

Which gisborne mortgage advisers compete with NZHL?

NZHL against gisborne mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Gisborne Financial Services, Mortgage Sure. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLGisborne Financial ServicesMortgage SureMortgage Pundit
Oct 202580%6.7%6.7%6.7%
Nov 202576.5%17.6%5.9%0%
Dec 202571.4%14.3%14.3%0%
Jan 202683.3%11.1%5.6%0%
Feb 202673.3%20%6.7%0%
Mar 202676.5%17.6%5.9%0%
Apr 202675%8.3%16.7%0%
May 202682.4%11.8%5.9%0%
Jun 202676.9%15.4%7.7%0%
Jul 202675%16.7%8.3%0%
Aug 202671.4%21.4%7.1%0%
Sep 2026————

  1. 1.NZHL

    71.4%

    held 1st · 100 estimated branded searches · +11.1% vs prior month · -3.6 points

  2. 2.Gisborne Financial Services

    21.4%

    held 2nd · 30 estimated branded searches · +50% vs prior month · +4.8 points

  3. 3.Mortgage Sure

    7.1%

    held 3rd · 10 estimated branded searches · 0% vs prior month · -1.2 points

  4. 4.Mortgage Pundit

    0%

    held 4th · 0 estimated branded searches · — vs prior month · 0 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among gisborne mortgage advisers in New Zealand decreased from 80% to 71.4%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among gisborne mortgage advisers in New Zealand peaked at 83.3% in January 2026 and was lowest at 71.4% in December 2025.

How did search popularity change for New Zealand gisborne mortgage advisers in August 2026?

  1. In August 2026, Gisborne Financial Services gained estimated Share of Search among gisborne mortgage advisers in New Zealand, from 16.7% to 21.4%.

  2. In August 2026, NZHL lost estimated Share of Search among gisborne mortgage advisers in New Zealand, from 75% to 71.4%.

  3. In August 2026, Mortgage Sure lost estimated Share of Search among gisborne mortgage advisers in New Zealand, from 8.3% to 7.1%.

  4. Estimated monthly branded searches for Mortgage Pundit in New Zealand fell 100% over 11 measured months, from 10 to 0 in August 2026.

Which hamilton mortgage advisers compete with NZHL?

NZHL against hamilton mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Global Finance, My Mortgage. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLGlobal FinanceMy MortgageInnovest
Oct 202574.6%16.9%6.8%1.7%
Nov 202575%14.3%8.9%1.8%
Dec 202573.2%14.6%9.8%2.4%
Jan 202667.4%19.6%10.9%2.2%
Feb 202669.4%18.4%10.2%2%
Mar 202663%16.7%18.5%1.9%
Apr 202664.6%20.8%10.4%4.2%
May 202666%18.9%9.4%5.7%
Jun 202663.3%18.4%16.3%2%
Jul 202670.4%20.4%7.4%1.9%
Aug 202664.9%24.6%8.8%1.8%
Sep 2026————

  1. 1.NZHL

    64.9%

    held 1st · 370 estimated branded searches · -2.6% vs prior month · -5.5 points

  2. 2.Global Finance

    24.6%

    held 2nd · 140 estimated branded searches · +27.3% vs prior month · +4.2 points

  3. 3.My Mortgage

    8.8%

    held 3rd · 50 estimated branded searches · +25% vs prior month · +1.4 points

  4. 4.Innovest

    1.8%

    held 4th · 10 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among hamilton mortgage advisers in New Zealand decreased from 74.6% to 64.9%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among hamilton mortgage advisers in New Zealand peaked at 75% in November 2025 and was lowest at 63% in March 2026.

How did search popularity change for New Zealand hamilton mortgage advisers in August 2026?

  1. In August 2026, Global Finance gained estimated Share of Search among hamilton mortgage advisers in New Zealand, from 20.4% to 24.6%.

  2. In August 2026, My Mortgage gained estimated Share of Search among hamilton mortgage advisers in New Zealand, from 7.4% to 8.8%.

  3. In August 2026, NZHL lost estimated Share of Search among hamilton mortgage advisers in New Zealand, from 70.4% to 64.9%.

  4. Innovest’s estimated Share of Search among hamilton mortgage advisers in New Zealand has lost ground for 3 months in a row, from 5.7% to 1.8% in August 2026.

Which kapiti mortgage advisers compete with NZHL?

NZHL against kapiti mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mortgage Link, Craig Pope Financial, Kapiti Mortgages & Insurance. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMortgage LinkCraig Pope FinancialKapiti Mortgages & Insurance
Oct 202571.4%14.3%7.1%7.1%
Nov 202576.5%11.8%5.9%5.9%
Dec 202575%0%12.5%12.5%
Jan 202666.7%22.2%5.6%5.6%
Feb 202661.1%22.2%5.6%11.1%
Mar 202685.7%0%7.1%7.1%
Apr 202657.1%28.6%7.1%7.1%
May 202664.3%21.4%7.1%7.1%
Jun 202658.8%29.4%5.9%5.9%
Jul 202670%10%10%10%
Aug 202654.5%27.3%9.1%9.1%
Sep 2026————

  1. 1.NZHL

    54.5%

    held 1st · 60 estimated branded searches · -14.3% vs prior month · -15.5 points

  2. 2.Mortgage Link

    27.3%

    moved from 4th to 2nd · 30 estimated branded searches · +200% vs prior month · +17.3 points

  3. 3.Craig Pope Financial

    9.1%

    moved from 2nd to 3rd · 10 estimated branded searches · 0% vs prior month · -0.9 points

  4. 4.Kapiti Mortgages & Insurance

    9.1%

    moved from 3rd to 4th · 10 estimated branded searches · 0% vs prior month · -0.9 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among kapiti mortgage advisers in New Zealand decreased from 71.4% to 54.5%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among kapiti mortgage advisers in New Zealand peaked at 85.7% in March 2026 and was lowest at 54.5% in August 2026.

How did search popularity change for New Zealand kapiti mortgage advisers in August 2026?

  1. In August 2026, Mortgage Link overtook Craig Pope Financial to rank 2nd among kapiti mortgage advisers in New Zealand, at 27.3%.

  2. In August 2026, NZHL lost estimated Share of Search among kapiti mortgage advisers in New Zealand, from 70% to 54.5%.

  3. In August 2026, Craig Pope Financial lost estimated Share of Search among kapiti mortgage advisers in New Zealand, from 10% to 9.1%.

  4. In August 2026, Kapiti Mortgages & Insurance lost estimated Share of Search among kapiti mortgage advisers in New Zealand, from 10% to 9.1%.

Which mortgage advisers compete with NZHL?

NZHL against mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Squirrel, Loan Market, Mike Pero, Lighthouse Financial, Global Finance, Mortgage HQ, Vega, Mortgage Link, Tony Mounce Mortgages, Star Mortgage. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLSquirrelLoan MarketMike PeroLighthouse FinancialGlobal FinanceMortgage HQVegaMortgage LinkTony Mounce MortgagesStar MortgageFloat MortgagesThe Mortgage Supply CoKris Pedersen MortgagesKiwi MortgagesMortgage LabOpes MortgagesRoostMortgage ExpressStephanie Murray MortgagesMortgage ManagersTwine
Oct 202527.9%28.3%6.5%6%4.1%4.7%4.8%3.4%3.4%1.4%0.55%1.3%1.1%0.82%0.43%1.1%0.82%0.9%0.9%0.51%0.67%0.35%
Nov 202529.1%27.8%6.7%6.9%4%4%4.8%2.9%2.8%1.8%0.85%1.3%1.1%0.65%0.36%0.73%0.85%1.1%0.89%0.53%0.45%0.32%
Dec 202528.2%29.2%6.3%6.8%4.5%5.5%3.5%3%3%1.4%0.75%1.4%0.91%0.75%0.21%0.64%1.1%0.75%0.75%0.48%0.48%0.27%
Jan 202628.4%29.9%6.3%6.1%4.5%4.4%3.9%2.9%3.2%1.5%0.91%1.1%1%0.91%0.3%0.69%0.74%0.78%1%0.43%0.61%0.3%
Feb 202628.2%27.9%7%7.4%4.7%4%4.1%2.9%3.2%1.4%0.83%1.5%1.3%0.63%0.56%0.63%0.67%0.67%0.91%0.52%0.44%0.32%
Mar 202627.1%28.3%7.1%5.6%5.7%4.1%3.5%3.4%3.3%1.7%1%1.5%1.4%0.73%0.81%0.88%0.81%0.73%0.81%0.42%0.65%0.42%
Apr 202626.4%28.8%7.1%4.9%5.5%4.6%4.1%3.4%3.3%1.8%1.2%1.2%1.2%0.97%0.97%1%0.64%0.69%0.83%0.74%0.51%0.32%
May 202628%27.4%7.1%5.5%4.8%4.4%3.6%3.3%3.6%1.7%0.9%1.1%1.3%1%0.9%1%1.1%0.64%0.94%0.69%0.6%0.3%
Jun 202626.2%26.5%7.2%5.4%5.5%4.6%4.2%3.7%3.6%1.8%1.5%1.2%1.6%1%0.8%0.8%0.8%0.8%1.1%0.61%0.66%0.47%
Jul 202630.4%25.7%7.2%5.1%4.7%4.5%3.9%3.6%3%1.5%1.2%1.2%1.3%1%1%0.66%0.81%0.81%0.9%0.47%0.33%0.52%
Aug 202628.5%25.1%7.6%6.1%5.2%3.8%3.8%3.3%2.7%2.2%2.1%1.7%1.5%0.98%0.94%0.8%0.76%0.71%0.63%0.54%0.49%0.49%
Sep 2026——————————————————————

  1. 1.NZHL

    28.5%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -1.9 points

  2. 2.Squirrel

    25.1%

    held 2nd · 5.6K estimated branded searches · +3.7% vs prior month · -0.6 points

  3. 3.Loan Market

    7.6%

    held 3rd · 1.7K estimated branded searches · +11.8% vs prior month · +0.4 points

  4. 4.Mike Pero

    6.1%

    held 4th · 1.4K estimated branded searches · +27.1% vs prior month · +1 points

  5. 5.Lighthouse Financial

    5.2%

    held 5th · 1.2K estimated branded searches · +17% vs prior month · +0.5 points

  6. 6.Global Finance

    3.8%

    held 6th · 860 estimated branded searches · -8.5% vs prior month · -0.6 points

  7. 7.Mortgage HQ

    3.8%

    held 7th · 840 estimated branded searches · +1.2% vs prior month · -0.2 points

  8. 8.Vega

    3.3%

    held 8th · 740 estimated branded searches · -2.6% vs prior month · -0.3 points

  9. 9.Mortgage Link

    2.7%

    held 9th · 600 estimated branded searches · -6.3% vs prior month · -0.4 points

  10. 10.Tony Mounce Mortgages

    2.2%

    held 10th · 500 estimated branded searches · +56.3% vs prior month · +0.7 points

  11. 11.Star Mortgage

    2.1%

    moved from 13th to 11th · 480 estimated branded searches · +84.6% vs prior month · +0.9 points

  12. 12.Float Mortgages

    1.7%

    held 12th · 390 estimated branded searches · +50% vs prior month · +0.5 points

  13. 13.The Mortgage Supply Co

    1.5%

    moved from 11th to 13th · 340 estimated branded searches · +25.9% vs prior month · +0.2 points

  14. 14.Kris Pedersen Mortgages

    0.98%

    moved from 15th to 14th · 220 estimated branded searches · +4.8% vs prior month · 0 points

  15. 15.Kiwi Mortgages

    0.94%

    moved from 14th to 15th · 210 estimated branded searches · 0% vs prior month · -0.1 points

  16. 16.Mortgage Lab

    0.8%

    moved from 19th to 16th · 180 estimated branded searches · +28.6% vs prior month · +0.1 points

  17. 17.Opes Mortgages

    0.76%

    held 17th · 170 estimated branded searches · 0% vs prior month · 0 points

  18. 18.Roost

    0.71%

    held 18th · 160 estimated branded searches · -5.9% vs prior month · -0.1 points

  19. 19.Mortgage Express

    0.63%

    moved from 16th to 19th · 140 estimated branded searches · -26.3% vs prior month · -0.3 points

  20. 20.Stephanie Murray Mortgages

    0.54%

    moved from 21st to 20th · 120 estimated branded searches · +20% vs prior month · +0.1 points

  21. 21.Mortgage Managers

    0.49%

    moved from 22nd to 21st · 110 estimated branded searches · +57.1% vs prior month · +0.2 points

  22. 22.Twine

    0.49%

    moved from 20th to 22nd · 110 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among mortgage advisers in New Zealand increased from 27.9% to 28.5%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among mortgage advisers in New Zealand peaked at 30.4% in July 2026 and was lowest at 26.2% in June 2026.
  • Across the 11 months ending August 2026, NZHL rose from 2nd to 1st among mortgage advisers in New Zealand.

How did search popularity change for New Zealand mortgage advisers in August 2026?

  1. In August 2026, Star Mortgage overtook The Mortgage Supply Co to rank 11th among mortgage advisers in New Zealand, at 2.1%.

  2. In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%.

  3. In August 2026, Tony Mounce Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.5% to 2.2%.

  4. In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.2% to 1.7%.

  5. In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 30.4% to 28.5%.

  6. In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 25.7% to 25.1%.

Which rotorua mortgage advisers compete with NZHL?

NZHL against rotorua mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Hallam Jones, EasyMortgage, Hello Financial Services. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLHallam JonesEasyMortgageHello Financial ServicesMortgage Link
Oct 202582.1%7.1%3.6%7.1%0%
Nov 202578.1%9.4%3.1%6.3%3.1%
Dec 202578.6%3.6%3.6%3.6%10.7%
Jan 202680.6%3.2%3.2%9.7%3.2%
Feb 202684.6%2.6%0%10.3%2.6%
Mar 202682.9%4.9%4.9%7.3%0%
Apr 202684.8%3%3%9.1%0%
May 202681.3%6.3%3.1%6.3%3.1%
Jun 202677.5%5%2.5%15%0%
Jul 202682.9%4.9%2.4%9.8%0%
Aug 202687.5%6.3%3.1%3.1%0%
Sep 2026—————

  1. 1.NZHL

    87.5%

    held 1st · 280 estimated branded searches · -17.6% vs prior month · +4.6 points

  2. 2.Hallam Jones

    6.3%

    moved from 3rd to 2nd · 20 estimated branded searches · 0% vs prior month · +1.4 points

  3. 3.EasyMortgage

    3.1%

    moved from 4th to 3rd · 10 estimated branded searches · 0% vs prior month · +0.7 points

  4. 4.Hello Financial Services

    3.1%

    moved from 2nd to 4th · 10 estimated branded searches · -75% vs prior month · -6.6 points

  5. 5.Mortgage Link

    0%

    held 5th · 0 estimated branded searches · — vs prior month · 0 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among rotorua mortgage advisers in New Zealand increased from 82.1% to 87.5%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among rotorua mortgage advisers in New Zealand peaked at 87.5% in August 2026 and was lowest at 77.5% in June 2026.

How did search popularity change for New Zealand rotorua mortgage advisers in August 2026?

  1. In August 2026, Hallam Jones overtook Hello Financial Services to rank 2nd among rotorua mortgage advisers in New Zealand, at 6.3%.

  2. In August 2026, EasyMortgage overtook Hello Financial Services to rank 3rd among rotorua mortgage advisers in New Zealand, at 3.1%.

  3. In August 2026, NZHL gained estimated Share of Search among rotorua mortgage advisers in New Zealand, from 82.9% to 87.5%.

  4. In August 2026, Hello Financial Services lost estimated Share of Search among rotorua mortgage advisers in New Zealand, from 9.8% to 3.1%.

Which taupo mortgage advisers compete with NZHL?

NZHL against taupo mortgage advisers in New Zealand, by month

Share of Search by month for Zest Brokers, Mortgage Link, NZHL. The figures are in the table below the chart.

View monthly share of search table
MonthZest BrokersMortgage LinkNZHL
Oct 202550%22.2%27.8%
Nov 202550%21.4%28.6%
Dec 202533.3%44.4%22.2%
Jan 202641.7%25%33.3%
Feb 202635.7%14.3%50%
Mar 202642.9%19%38.1%
Apr 202650%25%25%
May 202660%13.3%26.7%
Jun 202650%12.5%37.5%
Jul 202655.6%18.5%25.9%
Aug 202661.5%19.2%19.2%
Sep 2026———

  1. 1.Zest Brokers

    61.5%

    held 1st · 160 estimated branded searches · +6.7% vs prior month · +6 points

  2. 2.Mortgage Link

    19.2%

    moved from 3rd to 2nd · 50 estimated branded searches · 0% vs prior month · +0.7 points

  3. 3.NZHL

    19.2%

    moved from 2nd to 3rd · 50 estimated branded searches · -28.6% vs prior month · -6.7 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among taupo mortgage advisers in New Zealand decreased from 27.8% to 19.2%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among taupo mortgage advisers in New Zealand peaked at 50% in February 2026 and was lowest at 19.2% in August 2026.
  • Across the 11 months ending August 2026, NZHL fell from 2nd to 3rd among taupo mortgage advisers in New Zealand.

How did search popularity change for New Zealand taupo mortgage advisers in August 2026?

  1. In August 2026, Mortgage Link overtook NZHL to rank 2nd among taupo mortgage advisers in New Zealand, at 19.2%.

  2. In August 2026, Zest Brokers gained estimated Share of Search among taupo mortgage advisers in New Zealand, from 55.6% to 61.5%.

  3. In August 2026, NZHL lost estimated Share of Search among taupo mortgage advisers in New Zealand, from 25.9% to 19.2%.

Which tauranga mortgage advisers compete with NZHL?

NZHL against tauranga mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Global Finance, Mortgage IQ. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLGlobal FinanceMortgage IQMove In Mortgages
Oct 202583.9%12.9%3.2%0%
Nov 202588.6%8.6%2.9%0%
Dec 202581.5%14.8%3.7%0%
Jan 202682.4%11.8%2.9%2.9%
Feb 202685.3%8.8%2.9%2.9%
Mar 202680%13.3%3.3%3.3%
Apr 202682.1%10.7%3.6%3.6%
May 202678.1%15.6%3.1%3.1%
Jun 202678.6%14.3%3.6%3.6%
Jul 202684%12%4%0%
Aug 202681.8%13.6%4.5%0%
Sep 2026————

  1. 1.NZHL

    81.8%

    held 1st · 180 estimated branded searches · -14.3% vs prior month · -2.2 points

  2. 2.Global Finance

    13.6%

    held 2nd · 30 estimated branded searches · 0% vs prior month · +1.6 points

  3. 3.Mortgage IQ

    4.5%

    held 3rd · 10 estimated branded searches · 0% vs prior month · +0.5 points

  4. 4.Move In Mortgages

    0%

    held 4th · 0 estimated branded searches · — vs prior month · 0 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among tauranga mortgage advisers in New Zealand decreased from 83.9% to 81.8%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among tauranga mortgage advisers in New Zealand peaked at 88.6% in November 2025 and was lowest at 78.1% in May 2026.

How did search popularity change for New Zealand tauranga mortgage advisers in August 2026?

  1. In August 2026, Global Finance gained estimated Share of Search among tauranga mortgage advisers in New Zealand, from 12% to 13.6%.

  2. In August 2026, Mortgage IQ gained estimated Share of Search among tauranga mortgage advisers in New Zealand, from 4% to 4.5%.

  3. In August 2026, NZHL lost estimated Share of Search among tauranga mortgage advisers in New Zealand, from 84% to 81.8%.

Which timaru mortgage advisers compete with NZHL?

NZHL against timaru mortgage advisers in New Zealand, by month

Share of Search by month for Mike Pero, Mortgage Express, NZHL. The figures are in the table below the chart.

View monthly share of search table
MonthMike PeroMortgage ExpressNZHLLifetime
Oct 202536.4%18.2%36.4%9.1%
Nov 202535.7%21.4%42.9%0%
Dec 202533.3%22.2%44.4%0%
Jan 202626.7%26.7%46.7%0%
Feb 202640%20%40%0%
Mar 202630%20%40%10%
Apr 202620%20%40%20%
May 202630.8%15.4%46.2%7.7%
Jun 202633.3%25%25%16.7%
Jul 202630%30%30%10%
Aug 202633.3%33.3%33.3%0%
Sep 2026————

  1. 1.Mike Pero

    33.3%

    held 1st · 30 estimated branded searches · 0% vs prior month · +3.3 points

  2. 2.Mortgage Express

    33.3%

    held 2nd · 30 estimated branded searches · 0% vs prior month · +3.3 points

  3. 3.NZHL

    33.3%

    held 3rd · 30 estimated branded searches · 0% vs prior month · +3.3 points

  4. 4.Lifetime

    0%

    held 4th · 0 estimated branded searches · -100% vs prior month · -10 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among timaru mortgage advisers in New Zealand decreased from 36.4% to 33.3%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among timaru mortgage advisers in New Zealand peaked at 46.7% in January 2026 and was lowest at 25% in June 2026.
  • Across the 11 months ending August 2026, NZHL fell from 2nd to 3rd among timaru mortgage advisers in New Zealand.

How did search popularity change for New Zealand timaru mortgage advisers in August 2026?

  1. In August 2026, Mike Pero gained estimated Share of Search among timaru mortgage advisers in New Zealand, from 30% to 33.3%.

  2. In August 2026, Mortgage Express gained estimated Share of Search among timaru mortgage advisers in New Zealand, from 30% to 33.3%.

  3. In August 2026, NZHL gained estimated Share of Search among timaru mortgage advisers in New Zealand, from 30% to 33.3%.

  4. In August 2026, Lifetime lost estimated Share of Search among timaru mortgage advisers in New Zealand, from 10% to 0%.

Which wellington mortgage advisers compete with NZHL?

NZHL against wellington mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Lendal Mortgages, The Mortgage Advice Company, Capital Advice. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLLendal MortgagesThe Mortgage Advice CompanyCapital Advice
Oct 202568.9%18%6.6%6.6%
Nov 202561.8%25.5%7.3%5.5%
Dec 202568.2%20.5%9.1%2.3%
Jan 202667.3%18.4%8.2%6.1%
Feb 202661.4%24.6%8.8%5.3%
Mar 202658.6%24.1%8.6%8.6%
Apr 202647.8%37%10.9%4.3%
May 202652.7%35.1%6.8%5.4%
Jun 202652.8%36.1%8.3%2.8%
Jul 202650.8%34.4%11.5%3.3%
Aug 202646.1%42.1%9.2%2.6%
Sep 2026————

  1. 1.NZHL

    46.1%

    held 1st · 350 estimated branded searches · +12.9% vs prior month · -4.8 points

  2. 2.Lendal Mortgages

    42.1%

    held 2nd · 320 estimated branded searches · +52.4% vs prior month · +7.7 points

  3. 3.The Mortgage Advice Company

    9.2%

    held 3rd · 70 estimated branded searches · 0% vs prior month · -2.3 points

  4. 4.Capital Advice

    2.6%

    held 4th · 20 estimated branded searches · 0% vs prior month · -0.6 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among wellington mortgage advisers in New Zealand decreased from 68.9% to 46.1%.

How did search popularity change for New Zealand wellington mortgage advisers in August 2026?

  1. In August 2026, Lendal Mortgages gained estimated Share of Search among wellington mortgage advisers in New Zealand, from 34.4% to 42.1%.

  2. In August 2026, NZHL lost estimated Share of Search among wellington mortgage advisers in New Zealand, from 50.8% to 46.1%.

  3. In August 2026, The Mortgage Advice Company lost estimated Share of Search among wellington mortgage advisers in New Zealand, from 11.5% to 9.2%.

  4. In August 2026, Capital Advice lost estimated Share of Search among wellington mortgage advisers in New Zealand, from 3.3% to 2.6%.

Which whakatane mortgage advisers compete with NZHL?

NZHL against whakatane mortgage advisers in New Zealand, by month

Share of Search by month for Mortgage Bliss, NZHL. The figures are in the table below the chart.

View monthly share of search table
MonthMortgage BlissNZHLMortgage Link
Oct 202525%68.8%6.3%
Nov 202538.9%55.6%5.6%
Dec 202533.3%66.7%0%
Jan 202628.6%71.4%0%
Feb 202631.3%62.5%6.3%
Mar 202626.7%66.7%6.7%
Apr 202616.7%75%8.3%
May 202620%80%0%
Jun 202625%62.5%12.5%
Jul 202633.3%50%16.7%
Aug 202660%40%0%
Sep 2026———

  1. 1.Mortgage Bliss

    60%

    moved from 2nd to 1st · 90 estimated branded searches · +125% vs prior month · +26.7 points

  2. 2.NZHL

    40%

    moved from 1st to 2nd · 60 estimated branded searches · 0% vs prior month · -10 points

  3. 3.Mortgage Link

    0%

    held 3rd · 0 estimated branded searches · -100% vs prior month · -16.7 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whakatane mortgage advisers in New Zealand decreased from 68.8% to 40%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whakatane mortgage advisers in New Zealand peaked at 80% in May 2026 and was lowest at 40% in August 2026.
  • Across the 11 months ending August 2026, NZHL fell from 1st to 2nd among whakatane mortgage advisers in New Zealand.

How did search popularity change for New Zealand whakatane mortgage advisers in August 2026?

  1. In August 2026, Mortgage Bliss overtook NZHL to take the highest estimated Share of Search among whakatane mortgage advisers in New Zealand, at 60%.

  2. In August 2026, Mortgage Link lost estimated Share of Search among whakatane mortgage advisers in New Zealand, from 16.7% to 0%.

  3. In August 2026, NZHL lost estimated Share of Search among whakatane mortgage advisers in New Zealand, from 50% to 40%.

Which whanganui mortgage advisers compete with NZHL?

NZHL against whanganui mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Vega, Home Trust Mortgages, Hometown Mortgages, Mortgage Link. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLVegaHome Trust MortgagesHometown MortgagesMortgage Link
Oct 202525%33.3%16.7%0%25%
Nov 202530.8%30.8%23.1%7.7%7.7%
Dec 202533.3%33.3%22.2%11.1%0%
Jan 202641.7%16.7%33.3%8.3%0%
Feb 202625%25%33.3%8.3%8.3%
Mar 202621.4%28.6%21.4%7.1%21.4%
Apr 202623.1%46.2%23.1%7.7%0%
May 202621.4%35.7%21.4%7.1%14.3%
Jun 202644.4%22.2%11.1%11.1%11.1%
Jul 202621.4%28.6%21.4%7.1%21.4%
Aug 202633.3%33.3%11.1%11.1%11.1%
Sep 2026—————

  1. 1.NZHL

    33.3%

    moved from 4th to 1st · 30 estimated branded searches · 0% vs prior month · +11.9 points

  2. 2.Vega

    33.3%

    moved from 1st to 2nd · 30 estimated branded searches · -25% vs prior month · +4.8 points

  3. 3.Home Trust Mortgages

    11.1%

    moved from 2nd to 3rd · 10 estimated branded searches · -66.7% vs prior month · -10.3 points

  4. 4.Hometown Mortgages

    11.1%

    moved from 5th to 4th · 10 estimated branded searches · 0% vs prior month · +4 points

  5. 5.Mortgage Link

    11.1%

    moved from 3rd to 5th · 10 estimated branded searches · -66.7% vs prior month · -10.3 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whanganui mortgage advisers in New Zealand increased from 25% to 33.3%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whanganui mortgage advisers in New Zealand peaked at 44.4% in June 2026 and was lowest at 21.4% in March 2026.
  • Across the 11 months ending August 2026, NZHL rose from 3rd to 1st among whanganui mortgage advisers in New Zealand.

How did search popularity change for New Zealand whanganui mortgage advisers in August 2026?

  1. In August 2026, NZHL overtook Home Trust Mortgages to take the highest estimated Share of Search among whanganui mortgage advisers in New Zealand, at 33.3%.

  2. In August 2026, Hometown Mortgages overtook Mortgage Link to rank 4th among whanganui mortgage advisers in New Zealand, at 11.1%.

  3. In August 2026, Vega gained estimated Share of Search among whanganui mortgage advisers in New Zealand, from 28.6% to 33.3%.

  4. In August 2026, Home Trust Mortgages lost estimated Share of Search among whanganui mortgage advisers in New Zealand, from 21.4% to 11.1%.

  5. In August 2026, Mortgage Link lost estimated Share of Search among whanganui mortgage advisers in New Zealand, from 21.4% to 11.1%.

Which whangarei mortgage advisers compete with NZHL?

NZHL against whangarei mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Zest Brokers, Key Mortgages, CB Mortgages. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLZest BrokersKey MortgagesCB Mortgages
Oct 202548.6%22.9%28.6%0%
Nov 202540.5%27%32.4%0%
Dec 202539.4%18.2%42.4%0%
Jan 202651.6%19.4%25.8%3.2%
Feb 202641.7%27.8%30.6%0%
Mar 202640%22.2%35.6%2.2%
Apr 202644.4%27.8%25%2.8%
May 202634.3%34.3%31.4%0%
Jun 202626.2%42.9%28.6%2.4%
Jul 202639.5%31.6%26.3%2.6%
Aug 202639.5%34.9%23.3%2.3%
Sep 2026————

  1. 1.NZHL

    39.5%

    held 1st · 170 estimated branded searches · +13.3% vs prior month · +0.1 points

  2. 2.Zest Brokers

    34.9%

    held 2nd · 150 estimated branded searches · +25% vs prior month · +3.3 points

  3. 3.Key Mortgages

    23.3%

    held 3rd · 100 estimated branded searches · 0% vs prior month · -3.1 points

  4. 4.CB Mortgages

    2.3%

    held 4th · 10 estimated branded searches · 0% vs prior month · -0.3 points

Compare search popularity between NZHL and its closest rivals

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whangarei mortgage advisers in New Zealand decreased from 48.6% to 39.5%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whangarei mortgage advisers in New Zealand peaked at 51.6% in January 2026 and was lowest at 26.2% in June 2026.

How did search popularity change for New Zealand whangarei mortgage advisers in August 2026?

  1. In August 2026, Zest Brokers gained estimated Share of Search among whangarei mortgage advisers in New Zealand, from 31.6% to 34.9%.

  2. In August 2026, Key Mortgages lost estimated Share of Search among whangarei mortgage advisers in New Zealand, from 26.3% to 23.3%.

How is NZHL measured?

Brandwave collects information about searches that people make online using NZHL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

47 branded search terms

  • new zealand home loans
  • new zealand home loans blenheim
  • new zealand home loans near me
  • new zealand home loans whakatane
  • nz home loans
  • nz home loans blenheim
  • nz home loans christchurch
  • nz home loans gisborne
  • nz home loans hamilton
  • nz home loans hawkes bay
  • nz home loans nelson
  • nz home loans papamoa
  • nz home loans pukekohe
  • nz home loans rotorua
  • nz home loans takapuna
  • nz home loans tauranga
  • nz home loans wellington
  • nz home loans whakatane
  • nz home loans whangarei
  • nzhl
  • nzhl blenheim
  • nzhl cambridge
  • nzhl canterbury metro
  • nzhl christchurch
  • nzhl co nz
  • nzhl gisborne
  • nzhl hamilton
  • nzhl hawkes bay
  • nzhl home loans
  • nzhl karaka
  • nzhl kiwibank
  • nzhl mortgage
  • nzhl nelson
  • nzhl nz
  • nzhl ormiston
  • nzhl papamoa
  • nzhl papanui
  • nzhl pukekohe
  • nzhl rotorua
  • nzhl takapuna
  • nzhl tauranga
  • nzhl te awamutu
  • nzhl wellington
  • nzhl whakatane
  • nzhl whangarei
  • nzhl whitmore
  • nzhl.co.nz

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How the Brand Demand Index is measured

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