Brandwave

How popular isNZHL?

In September 2026, people searched for NZHL by name about 3,040 times in New Zealand, a 27.8% decrease from the previous year. These searches made up 26.2% of all New Zealand whangarei mortgage adviser searches, placing NZHL second out of six advisers. When we asked both ChatGPT and Google AI Overviews about whangarei mortgage advisers, NZHL appeared in one of the three answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

NZHL is the second most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Zest BrokersShare of searches 28.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  2. NZHLShare of searches 26.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  3. Key MortgagesShare of searches 23.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Boost BrokersShare of searches 16.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. CB MortgagesShare of searches 2.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top whangarei mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, NZHL was mentioned in one out of three: in one of the three ChatGPT answers. NZHL is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Key Mortgages1st
  2. Boost Brokers2nd
  3. Loan Market Whangarei3rd
  4. Zest Brokers4th
  5. NZHL5th
  6. CB Mortgages–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about whangarei mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which whangarei mortgage advisers compete with NZHL?

NZHL against whangarei mortgage advisers in New Zealand, by month

Share of searches by month for Zest Brokers, NZHL, Key Mortgages, Boost Brokers, CB Mortgages, Loan Market Whangarei. The figures are in the table below the chart.

View monthly share of searches table
MonthZest BrokersNZHLKey MortgagesBoost BrokersCB MortgagesLoan Market Whangarei
Oct 202519%23.8%23.8%26.2%0%7.1%
Nov 202522.7%20.5%27.3%25%0%4.5%
Dec 202516.2%18.9%37.8%24.3%0%2.7%
Jan 202618.2%24.2%24.2%27.3%3%3%
Feb 202623.3%18.6%25.6%25.6%0%7%
Mar 202620%20%32%22%2%4%
Apr 202624.4%26.8%22%22%2.4%2.4%
May 202630%15%27.5%22.5%0%5%
Jun 202636.7%16.3%24.5%18.4%2%2%
Jul 202623.5%23.5%19.6%27.5%2%3.9%
Aug 202628.8%21.2%19.2%26.9%1.9%1.9%
Sep 202628.6%26.2%23.8%16.7%2.4%2.4%

  1. 1.Zest Brokers

    28.6%

    Held 1st. 120 estimated branded searches, -20% vs prior month. Share -0.3 points.

  2. 2.NZHL

    26.2%

    Moved from 3rd to 2nd. 110 estimated branded searches, 0% vs prior month. Share +5 points.

  3. 3.Key Mortgages

    23.8%

    Moved from 4th to 3rd. 100 estimated branded searches, 0% vs prior month. Share +4.6 points.

  4. 4.Boost Brokers

    16.7%

    Moved from 2nd to 4th. 70 estimated branded searches, -50% vs prior month. Share -10.3 points.

  5. 5.CB Mortgages

    2.4%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Loan Market Whangarei

    2.4%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare popularity between NZHL and its closest rivals

Every comparison with NZHL

17 comparisons

How has branded search demand for NZHL changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NZHL in New Zealand fell from 4.2K to 3K.
  • Across the 12 months ending September 2026, NZHL’s share of searches among whangarei mortgage advisers in New Zealand increased from 23.8% to 26.2%.
  • Across the 12 months ending September 2026, NZHL’s share of searches among whangarei mortgage advisers in New Zealand peaked at 26.8% in April 2026 and was lowest at 15% in May 2026.
  • Across the 12 months ending September 2026, NZHL rose from 3rd to 2nd among whangarei mortgage advisers in New Zealand.

How did search popularity change for New Zealand whangarei mortgage advisers in September 2026?

5 changes

  1. In September 2026, NZHL overtook Boost Brokers to rank 2nd among whangarei mortgage advisers in New Zealand, with 26.2% of the searches.

  2. In September 2026, Key Mortgages overtook Boost Brokers to rank 3rd among whangarei mortgage advisers in New Zealand, with 23.8% of the searches.

  3. In September 2026, Boost Brokers lost share of searches among whangarei mortgage advisers in New Zealand, from 26.9% to 16.7%.

  4. Estimated monthly branded searches for Zest Brokers in New Zealand rose 50% over 12 measured months, from 80 to 120 in September 2026.

  5. Estimated monthly branded searches for Loan Market Whangarei in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

How are NZHL’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using NZHL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nzhl
  • nzhl blenheim
  • nzhl hamilton
  • nzhl hawkes bay
  • nzhl home loans
  • nzhl karaka
  • nzhl mortgage
  • nzhl nelson
  • nzhl ormiston
  • nzhl papanui
  • nzhl pukekohe
  • nzhl takapuna
  • nzhl te awamutu
  • nzhl whakatane
  • nzhl whangarei
  • nzhl whitmore

Do you work for NZHL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does NZHL compete?

NZHL is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
mortgage advisers2nd of 2219.4%Show ranking
Christchurch mortgage advisers2nd of 824.5%Show ranking
Wellington mortgage advisers2nd of 615.8%Show ranking
Hamilton mortgage advisers1st of 730%Show ranking
Whangarei mortgage advisers2nd of 626.2%Shown above
Blenheim mortgage advisers1st of 747.6%Show ranking
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