Brandwave

How popular isKey Mortgages?

In September 2026, people searched for Key Mortgages by name about 150 times in New Zealand, a 15.4% increase from the previous year. These searches made up 23.8% of all New Zealand whangarei mortgage adviser searches, placing Key Mortgages third out of six advisers. When we asked both ChatGPT and Google AI Overviews about whangarei mortgage advisers, Key Mortgages appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Key Mortgages is the third most searched of 6 competitors and the most recommended in AI answers.

  1. Zest BrokersShare of searches 28.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  2. NZHLShare of searches 26.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  3. Key MortgagesShare of searches 23.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Boost BrokersShare of searches 16.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. CB MortgagesShare of searches 2.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+1 more

Key Mortgages website (opens in a new tab)

Follow Key Mortgages and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top whangarei mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Key Mortgages appeared in all three answers. Key Mortgages is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Key Mortgages1st
  2. Boost Brokers2nd
  3. Loan Market Whangarei3rd
  4. Zest Brokers4th
  5. NZHL5th
  6. CB Mortgages–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about whangarei mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which whangarei mortgage advisers compete with Key Mortgages?

Key Mortgages against whangarei mortgage advisers in New Zealand, by month

Share of searches by month for Zest Brokers, NZHL, Key Mortgages, Boost Brokers, CB Mortgages, Loan Market Whangarei. The figures are in the table below the chart.

View monthly share of searches table
MonthZest BrokersNZHLKey MortgagesBoost BrokersCB MortgagesLoan Market Whangarei
Oct 202519%23.8%23.8%26.2%0%7.1%
Nov 202522.7%20.5%27.3%25%0%4.5%
Dec 202516.2%18.9%37.8%24.3%0%2.7%
Jan 202618.2%24.2%24.2%27.3%3%3%
Feb 202623.3%18.6%25.6%25.6%0%7%
Mar 202620%20%32%22%2%4%
Apr 202624.4%26.8%22%22%2.4%2.4%
May 202630%15%27.5%22.5%0%5%
Jun 202636.7%16.3%24.5%18.4%2%2%
Jul 202623.5%23.5%19.6%27.5%2%3.9%
Aug 202628.8%21.2%19.2%26.9%1.9%1.9%
Sep 202628.6%26.2%23.8%16.7%2.4%2.4%

  1. 1.Zest Brokers

    28.6%

    Held 1st. 120 estimated branded searches, -20% vs prior month. Share -0.3 points.

  2. 2.NZHL

    26.2%

    Moved from 3rd to 2nd. 110 estimated branded searches, 0% vs prior month. Share +5 points.

  3. 3.Key Mortgages

    23.8%

    Moved from 4th to 3rd. 100 estimated branded searches, 0% vs prior month. Share +4.6 points.

  4. 4.Boost Brokers

    16.7%

    Moved from 2nd to 4th. 70 estimated branded searches, -50% vs prior month. Share -10.3 points.

  5. 5.CB Mortgages

    2.4%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Loan Market Whangarei

    2.4%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare popularity between Key Mortgages and its closest rivals

Every comparison with Key Mortgages

3 comparisons

How has branded search demand for Key Mortgages changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Key Mortgages in New Zealand rose from 130 to 150.
  • Across the 12 months ending September 2026, Key Mortgages’ share of searches among whangarei mortgage advisers in New Zealand peaked at 37.8% in December 2025 and was lowest at 19.2% in August 2026.
  • Across the 12 months ending September 2026, Key Mortgages fell from 2nd to 3rd among whangarei mortgage advisers in New Zealand.

How did search popularity change for New Zealand whangarei mortgage advisers in September 2026?

5 changes

  1. In September 2026, NZHL overtook Boost Brokers to rank 2nd among whangarei mortgage advisers in New Zealand, with 26.2% of the searches.

  2. In September 2026, Key Mortgages overtook Boost Brokers to rank 3rd among whangarei mortgage advisers in New Zealand, with 23.8% of the searches.

  3. In September 2026, Boost Brokers lost share of searches among whangarei mortgage advisers in New Zealand, from 26.9% to 16.7%.

  4. Estimated monthly branded searches for Zest Brokers in New Zealand rose 50% over 12 measured months, from 80 to 120 in September 2026.

  5. Estimated monthly branded searches for Loan Market Whangarei in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

How are Key Mortgages’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Key Mortgages’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • key mortgages
  • key mortgages whangarei

Do you work for Key Mortgages? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Key Mortgages your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free