Key Mortgages vs Zest Brokers:Which is more popular by branded search in New Zealand?
In August 2026, Zest Brokers had more branded searches than Key Mortgages among whangarei mortgage advisers in New Zealand. Zest Brokers was estimated to have 530 branded searches compared to Key Mortgages’ 160, and held a 7.5% Share of Search versus Key Mortgages’ 2.3%.
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Which is more popular in search, Key Mortgages or Zest Brokers?
Compare Whangarei mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zest Brokers, Key Mortgages. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Zest Brokers | Key Mortgages | CB Mortgages |
|---|---|---|---|---|
| Oct 2025 | 94.3% | 3.8% | 1.7% | 0.13% |
| Nov 2025 | 94.1% | 3.4% | 2.4% | 0.13% |
| Dec 2025 | 92.6% | 3.5% | 3.7% | 0.18% |
| Jan 2026 | 95.5% | 2.6% | 1.7% | 0.15% |
| Feb 2026 | 95.1% | 2.9% | 1.9% | 0.13% |
| Mar 2026 | 93.8% | 3.3% | 2.8% | 0.13% |
| Apr 2026 | 93.5% | 3.8% | 2.6% | 0.16% |
| May 2026 | 92.5% | 4.5% | 2.8% | 0.14% |
| Jun 2026 | 89.7% | 7.1% | 3% | 0.16% |
| Jul 2026 | 92.2% | 5.3% | 2.3% | 0.14% |
| Aug 2026 | 90.1% | 7.5% | 2.3% | 0.14% |
| Sep 2026 | — | — | — | — |
How has the Key Mortgages and Zest Brokers comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Key Mortgages took it in December 2025, Zest Brokers took it in January 2026.
- Across the 11 months ending August 2026, Key Mortgages’ estimated Share of Search among whangarei mortgage advisers in New Zealand moved from 1.7% to 2.3%, and its estimated monthly branded searches moved from 130 to 160.
- Across the 11 months ending August 2026, Zest Brokers’ estimated Share of Search among whangarei mortgage advisers in New Zealand moved from 3.8% to 7.5%, and its estimated monthly branded searches moved from 290 to 530.
How did search popularity change for New Zealand whangarei mortgage advisers in August 2026?
2 changes
In August 2026, Zest Brokers gained estimated Share of Search among whangarei mortgage advisers in New Zealand, from 5.3% to 7.5%.
Estimated monthly branded searches for Key Mortgages in New Zealand rose 23.1% over 11 measured months, from 130 to 160 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Key Mortgages’ and Zest Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Key Mortgages
2 branded search terms
- key mortgages
- key mortgages whangarei
Zest Brokers
3 branded search terms
- zest brokers
- zest brokers taupo
- zest brokers whangarei
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.