How popular isKey Mortgages in search?
In August 2026, there were an estimated 160 branded searches for Key Mortgages in New Zealand which is up 23.1% over the last 11 months. Key Mortgages holds 2.3% estimated Share of Search among New Zealand whangarei mortgage advisers and is ranked 3rd of 4 competitors for search popularity.
NZHL90.1%
Zest Brokers7.5%
Key Mortgages2.3%
CB Mortgages0.14%
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Which whangarei mortgage advisers compete with Key Mortgages?
Share of Search by month for NZHL, Zest Brokers, Key Mortgages. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Zest Brokers | Key Mortgages | CB Mortgages |
|---|---|---|---|---|
| Oct 2025 | 94.3% | 3.8% | 1.7% | 0.13% |
| Nov 2025 | 94.1% | 3.4% | 2.4% | 0.13% |
| Dec 2025 | 92.6% | 3.5% | 3.7% | 0.18% |
| Jan 2026 | 95.5% | 2.6% | 1.7% | 0.15% |
| Feb 2026 | 95.1% | 2.9% | 1.9% | 0.13% |
| Mar 2026 | 93.8% | 3.3% | 2.8% | 0.13% |
| Apr 2026 | 93.5% | 3.8% | 2.6% | 0.16% |
| May 2026 | 92.5% | 4.5% | 2.8% | 0.14% |
| Jun 2026 | 89.7% | 7.1% | 3% | 0.16% |
| Jul 2026 | 92.2% | 5.3% | 2.3% | 0.14% |
| Aug 2026 | 90.1% | 7.5% | 2.3% | 0.14% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.1% | 6.4K | -0.47% | -2.1 points | |
| 2, held 2nd | 7.5% | 530 | +43.2% | +2.2 points | |
| 3, held 3rd | 2.3% | 160 | 0% | 0 points | |
| 4, held 4th | 0.14% | 10 | 0% | 0 points |
1.
NZHL90.1%
held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -2.1 points
7.5%
held 2nd · 530 estimated branded searches · +43.2% vs prior month · +2.2 points
2.3%
held 3rd · 160 estimated branded searches · 0% vs prior month · 0 points
0.14%
held 4th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Key Mortgages and its closest rivals
How has branded search demand for Key Mortgages changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Key Mortgages in New Zealand rose from 130 to 160.
- Across the 11 months ending August 2026, Key Mortgages’ estimated Share of Search among whangarei mortgage advisers in New Zealand increased from 1.7% to 2.3%.
- Across the 11 months ending August 2026, Key Mortgages’ estimated Share of Search among whangarei mortgage advisers in New Zealand peaked at 3.7% in December 2025 and was lowest at 1.7% in October 2025.
How did search popularity change for New Zealand whangarei mortgage advisers in August 2026?
3 changes
In August 2026, Zest Brokers gained estimated Share of Search among whangarei mortgage advisers in New Zealand, from 5.3% to 7.5%.
In August 2026, NZHL lost estimated Share of Search among whangarei mortgage advisers in New Zealand, from 92.2% to 90.1%.
Estimated monthly branded searches for Key Mortgages in New Zealand rose 23.1% over 11 measured months, from 130 to 160 in August 2026.
How is Key Mortgages measured?
Brandwave collects information about searches that people make online using Key Mortgages’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- key mortgages
- key mortgages whangarei
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