Brandwave

Boost Brokers vs Key Mortgages:Which is more popular?

In September 2026, Key Mortgages had more branded searches than Boost Brokers among whangarei mortgage advisers in New Zealand. Key Mortgages had about 100 branded searches, while Boost Brokers had 70. Key Mortgages made up 23.8% of all whangarei mortgage adviser searches we track, and Boost Brokers accounted for 16.7%. When we asked ChatGPT and Google AI Overviews about whangarei mortgage advisers, both Boost Brokers and Key Mortgages appeared in all three answers. Key Mortgages was mentioned before Boost Brokers in every answer.

Among whangarei mortgage advisers in New Zealand in September 2026

Who do people search for more?

Key Mortgages, about 43% more searches than Boost Brokers

Key Mortgages 100 searchesBoost Brokers 70 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Boost Brokers in 3 of 3Key Mortgages in 3 of 3

Who does AI recommend more?

Key Mortgages, named ahead of Boost Brokers in every answer

Key Mortgages first in 3Boost Brokers never first

Follow Boost Brokers vs Key Mortgages and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top whangarei mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Boost Brokers and Key Mortgages showed up in all three answers. Key Mortgages was listed before Boost Brokers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Key Mortgages1st
  2. Boost Brokers2nd
  3. Loan Market Whangarei3rd
  4. Zest Brokers4th
  5. NZHL5th
  6. CB Mortgages–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about whangarei mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Boost Brokers or Key Mortgages more popular in search?

This chart shows how often people search Google for Boost Brokers and Key Mortgages by name. Each line represents a brand's share of searches for all six whangarei mortgage advisers we track, month by month, from searches in New Zealand.

Boost Brokers and Key Mortgages among whangarei mortgage advisers in New Zealand, by month

Share of searches by month for Key Mortgages, Boost Brokers. The figures are in the table below the chart.

View monthly share of searches table
MonthZest BrokersNZHLKey MortgagesBoost BrokersCB MortgagesLoan Market Whangarei
Oct 202519%23.8%23.8%26.2%0%7.1%
Nov 202522.7%20.5%27.3%25%0%4.5%
Dec 202516.2%18.9%37.8%24.3%0%2.7%
Jan 202618.2%24.2%24.2%27.3%3%3%
Feb 202623.3%18.6%25.6%25.6%0%7%
Mar 202620%20%32%22%2%4%
Apr 202624.4%26.8%22%22%2.4%2.4%
May 202630%15%27.5%22.5%0%5%
Jun 202636.7%16.3%24.5%18.4%2%2%
Jul 202623.5%23.5%19.6%27.5%2%3.9%
Aug 202628.8%21.2%19.2%26.9%1.9%1.9%
Sep 202628.6%26.2%23.8%16.7%2.4%2.4%

How has the Boost Brokers and Key Mortgages comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Key Mortgages took it in November 2025, Boost Brokers took it in January 2026, Key Mortgages took it in March 2026, Boost Brokers took it in July 2026, Key Mortgages took it in September 2026.
  • Across the 12 months ending September 2026, Boost Brokers’ share of searches among whangarei mortgage advisers in New Zealand moved from 26.2% to 16.7%, and its estimated monthly branded searches moved from 110 to 70.
  • Across the 12 months ending September 2026, Key Mortgages’ share of searches among whangarei mortgage advisers in New Zealand held steady at 23.8%, and its estimated monthly branded searches held steady at 100.

How did search popularity change for New Zealand whangarei mortgage advisers in September 2026?

3 changes

  1. In September 2026, NZHL overtook Boost Brokers to rank 2nd among whangarei mortgage advisers in New Zealand, with 26.2% of the searches.

  2. In September 2026, Key Mortgages overtook Boost Brokers to rank 3rd among whangarei mortgage advisers in New Zealand, with 23.8% of the searches.

  3. In September 2026, Boost Brokers lost share of searches among whangarei mortgage advisers in New Zealand, from 26.9% to 16.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Boost Brokers’ and Key Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boost Brokers

1 branded search term

  • boost brokers

Key Mortgages

2 branded search terms

  • key mortgages
  • key mortgages whangarei

How the Brand Demand Index is measured

Other head-to-heads among whangarei mortgage advisers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free