Brandwave

Boost Brokers vs NZHL:Which is more popular?

In September 2026, NZHL had more branded searches than Boost Brokers among whangarei mortgage advisers in New Zealand. NZHL had about 110 branded searches, while Boost Brokers had 70. NZHL made up 26.2% of all whangarei mortgage adviser searches we track, and Boost Brokers accounted for 16.7%. When we asked ChatGPT and Google AI Overviews about whangarei mortgage advisers, Boost Brokers appeared in all three answers and NZHL in one. Boost Brokers was mentioned before NZHL in every answer.

Among whangarei mortgage advisers in New Zealand in September 2026

Who do people search for more?

NZHL, about 57% more searches than Boost Brokers

NZHL 110 searchesBoost Brokers 70 searches

Who does AI mention more?

Boost Brokers, mentioned in every answer we collected

Boost Brokers in 3 of 3NZHL in 1 of 3

Who does AI recommend more?

Boost Brokers, named ahead of NZHL in every answer

Boost Brokers first in 3NZHL never first

Follow Boost Brokers vs NZHL and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top whangarei mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Boost Brokers appeared in all three answers. NZHL was mentioned in one out of three: in one of the three ChatGPT answers. Boost Brokers was listed before NZHL in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Key Mortgages1st
  2. Boost Brokers2nd
  3. Loan Market Whangarei3rd
  4. Zest Brokers4th
  5. NZHL5th
  6. CB Mortgages–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about whangarei mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Boost Brokers or NZHL more popular in search?

This chart shows how often people search Google for Boost Brokers and NZHL by name. Each line represents a brand's share of searches for all six whangarei mortgage advisers we track, month by month, from searches in New Zealand.

Boost Brokers and NZHL among whangarei mortgage advisers in New Zealand, by month

Share of searches by month for NZHL, Boost Brokers. The figures are in the table below the chart.

View monthly share of searches table
MonthZest BrokersNZHLKey MortgagesBoost BrokersCB MortgagesLoan Market Whangarei
Oct 202519%23.8%23.8%26.2%0%7.1%
Nov 202522.7%20.5%27.3%25%0%4.5%
Dec 202516.2%18.9%37.8%24.3%0%2.7%
Jan 202618.2%24.2%24.2%27.3%3%3%
Feb 202623.3%18.6%25.6%25.6%0%7%
Mar 202620%20%32%22%2%4%
Apr 202624.4%26.8%22%22%2.4%2.4%
May 202630%15%27.5%22.5%0%5%
Jun 202636.7%16.3%24.5%18.4%2%2%
Jul 202623.5%23.5%19.6%27.5%2%3.9%
Aug 202628.8%21.2%19.2%26.9%1.9%1.9%
Sep 202628.6%26.2%23.8%16.7%2.4%2.4%

How has the Boost Brokers and NZHL comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: NZHL took it in April 2026, Boost Brokers took it in May 2026, NZHL took it in September 2026.
  • Across the 12 months ending September 2026, Boost Brokers’ share of searches among whangarei mortgage advisers in New Zealand moved from 26.2% to 16.7%, and its estimated monthly branded searches moved from 110 to 70.
  • Across the 12 months ending September 2026, NZHL’s share of searches among whangarei mortgage advisers in New Zealand moved from 23.8% to 26.2%, and its estimated monthly branded searches moved from 100 to 110.

How did search popularity change for New Zealand whangarei mortgage advisers in September 2026?

3 changes

  1. In September 2026, NZHL overtook Boost Brokers to rank 2nd among whangarei mortgage advisers in New Zealand, with 26.2% of the searches.

  2. In September 2026, Key Mortgages overtook Boost Brokers to rank 3rd among whangarei mortgage advisers in New Zealand, with 23.8% of the searches.

  3. In September 2026, Boost Brokers lost share of searches among whangarei mortgage advisers in New Zealand, from 26.9% to 16.7%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Boost Brokers’ and NZHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boost Brokers

1 branded search term

  • boost brokers

NZHL

8 branded search terms

  • nzhl
  • nzhl home loans
  • nzhl karaka
  • nzhl mortgage
  • nzhl ormiston
  • nzhl whakatane
  • nzhl whangarei
  • nzhl whitmore

How the Brand Demand Index is measured

Other head-to-heads among whangarei mortgage advisers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free