Brandwave

NZHL vs Zest Brokers:Which is more popular?

In September 2026, Zest Brokers had more branded searches than NZHL among whangarei mortgage advisers in New Zealand. Zest Brokers had about 120 branded searches, while NZHL had 110. Zest Brokers made up 28.6% of all whangarei mortgage adviser searches we track, and NZHL accounted for 26.2%. When we asked ChatGPT and Google AI Overviews about whangarei mortgage advisers, Zest Brokers appeared in all three answers and NZHL in one. Zest Brokers was mentioned before NZHL in every answer.

Among whangarei mortgage advisers in New Zealand in September 2026

Who do people search for more?

Zest Brokers, about 9% more searches than NZHL

Zest Brokers 120 searchesNZHL 110 searches

Who does AI mention more?

Zest Brokers, mentioned in every answer we collected

Zest Brokers in 3 of 3NZHL in 1 of 3

Who does AI recommend more?

Zest Brokers, named ahead of NZHL in every answer

Zest Brokers first in 3NZHL never first

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Top whangarei mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Zest Brokers appeared in all three answers. NZHL was mentioned in one out of three: in one of the three ChatGPT answers. Zest Brokers was listed before NZHL in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Key Mortgages1st
  2. Boost Brokers2nd
  3. Loan Market Whangarei3rd
  4. Zest Brokers4th
  5. NZHL5th
  6. CB Mortgages–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about whangarei mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is NZHL or Zest Brokers more popular in search?

This chart shows how often people search Google for NZHL and Zest Brokers by name. Each line represents a brand's share of searches for all six whangarei mortgage advisers we track, month by month, from searches in New Zealand.

NZHL and Zest Brokers among whangarei mortgage advisers in New Zealand, by month

Share of searches by month for Zest Brokers, NZHL. The figures are in the table below the chart.

View monthly share of searches table
MonthZest BrokersNZHLKey MortgagesBoost BrokersCB MortgagesLoan Market Whangarei
Oct 202519%23.8%23.8%26.2%0%7.1%
Nov 202522.7%20.5%27.3%25%0%4.5%
Dec 202516.2%18.9%37.8%24.3%0%2.7%
Jan 202618.2%24.2%24.2%27.3%3%3%
Feb 202623.3%18.6%25.6%25.6%0%7%
Mar 202620%20%32%22%2%4%
Apr 202624.4%26.8%22%22%2.4%2.4%
May 202630%15%27.5%22.5%0%5%
Jun 202636.7%16.3%24.5%18.4%2%2%
Jul 202623.5%23.5%19.6%27.5%2%3.9%
Aug 202628.8%21.2%19.2%26.9%1.9%1.9%
Sep 202628.6%26.2%23.8%16.7%2.4%2.4%

How has the NZHL and Zest Brokers comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Zest Brokers took it in November 2025, NZHL took it in December 2025, Zest Brokers took it in February 2026, NZHL took it in April 2026, Zest Brokers took it in May 2026.
  • Across the 12 months ending September 2026, NZHL’s share of searches among whangarei mortgage advisers in New Zealand moved from 23.8% to 26.2%, and its estimated monthly branded searches moved from 100 to 110.
  • Across the 12 months ending September 2026, Zest Brokers’ share of searches among whangarei mortgage advisers in New Zealand moved from 19% to 28.6%, and its estimated monthly branded searches moved from 80 to 120.

How did search popularity change for New Zealand whangarei mortgage advisers in September 2026?

2 changes

  1. In September 2026, NZHL overtook Boost Brokers to rank 2nd among whangarei mortgage advisers in New Zealand, with 26.2% of the searches.

  2. Estimated monthly branded searches for Zest Brokers in New Zealand rose 50% over 12 measured months, from 80 to 120 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using NZHL’s and Zest Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NZHL

8 branded search terms

  • nzhl
  • nzhl home loans
  • nzhl karaka
  • nzhl mortgage
  • nzhl ormiston
  • nzhl whakatane
  • nzhl whangarei
  • nzhl whitmore

Zest Brokers

2 branded search terms

  • zest brokers
  • zest brokers whangarei

How the Brand Demand Index is measured

Other head-to-heads among whangarei mortgage advisers

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