Brandwave

Key Mortgages vs Zest Brokers:Which is more popular?

In September 2026, Zest Brokers had more branded searches than Key Mortgages among whangarei mortgage advisers in New Zealand. Zest Brokers had about 120 branded searches, while Key Mortgages had 100. Zest Brokers made up 28.6% of all whangarei mortgage adviser searches we track, and Key Mortgages accounted for 23.8%. When we asked ChatGPT and Google AI Overviews about whangarei mortgage advisers, both Key Mortgages and Zest Brokers appeared in all three answers. Key Mortgages was mentioned before Zest Brokers in every answer.

Among whangarei mortgage advisers in New Zealand in September 2026

Who do people search for more?

Zest Brokers, about 20% more searches than Key Mortgages

Zest Brokers 120 searchesKey Mortgages 100 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Key Mortgages in 3 of 3Zest Brokers in 3 of 3

Who does AI recommend more?

Key Mortgages, named ahead of Zest Brokers in every answer

Key Mortgages first in 3Zest Brokers never first

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Top whangarei mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Key Mortgages and Zest Brokers showed up in all three answers. Key Mortgages was listed before Zest Brokers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Key Mortgages1st
  2. Boost Brokers2nd
  3. Loan Market Whangarei3rd
  4. Zest Brokers4th
  5. NZHL5th
  6. CB Mortgages–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about whangarei mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Key Mortgages or Zest Brokers more popular in search?

This chart shows how often people search Google for Key Mortgages and Zest Brokers by name. Each line represents a brand's share of searches for all six whangarei mortgage advisers we track, month by month, from searches in New Zealand.

Key Mortgages and Zest Brokers among whangarei mortgage advisers in New Zealand, by month

Share of searches by month for Zest Brokers, Key Mortgages. The figures are in the table below the chart.

View monthly share of searches table
MonthZest BrokersNZHLKey MortgagesBoost BrokersCB MortgagesLoan Market Whangarei
Oct 202519%23.8%23.8%26.2%0%7.1%
Nov 202522.7%20.5%27.3%25%0%4.5%
Dec 202516.2%18.9%37.8%24.3%0%2.7%
Jan 202618.2%24.2%24.2%27.3%3%3%
Feb 202623.3%18.6%25.6%25.6%0%7%
Mar 202620%20%32%22%2%4%
Apr 202624.4%26.8%22%22%2.4%2.4%
May 202630%15%27.5%22.5%0%5%
Jun 202636.7%16.3%24.5%18.4%2%2%
Jul 202623.5%23.5%19.6%27.5%2%3.9%
Aug 202628.8%21.2%19.2%26.9%1.9%1.9%
Sep 202628.6%26.2%23.8%16.7%2.4%2.4%

How has the Key Mortgages and Zest Brokers comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand whangarei mortgage advisers in September 2026?

2 changes

  1. In September 2026, Key Mortgages overtook Boost Brokers to rank 3rd among whangarei mortgage advisers in New Zealand, with 23.8% of the searches.

  2. Estimated monthly branded searches for Zest Brokers in New Zealand rose 50% over 12 measured months, from 80 to 120 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Key Mortgages’ and Zest Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Key Mortgages

2 branded search terms

  • key mortgages
  • key mortgages whangarei

Zest Brokers

2 branded search terms

  • zest brokers
  • zest brokers whangarei

How the Brand Demand Index is measured

Other head-to-heads among whangarei mortgage advisers

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