Key Mortgages vs NZHL:Which is more popular?
In September 2026, NZHL had more branded searches than Key Mortgages among whangarei mortgage advisers in New Zealand. NZHL had about 110 branded searches, while Key Mortgages had 100. NZHL made up 26.2% of all whangarei mortgage adviser searches we track, and Key Mortgages accounted for 23.8%. When we asked ChatGPT and Google AI Overviews about whangarei mortgage advisers, Key Mortgages appeared in all three answers and NZHL in one. Key Mortgages was mentioned before NZHL in every answer.
Who do people search for more?
NZHL, about 10% more searches than Key Mortgages
Who does AI mention more?
Key Mortgages, mentioned in every answer we collected
Who does AI recommend more?
Key Mortgages, named ahead of NZHL in every answer
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Top whangarei mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Key Mortgages appeared in all three answers. NZHL was mentioned in one out of three: in one of the three ChatGPT answers. Key Mortgages was listed before NZHL in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Zest Brokers3 of 3Named in 3 of 3 ChatGPT answers- Key Mortgages3 of 3Named in 3 of 3 ChatGPT answers
- Boost Brokers3 of 3Named in 3 of 3 ChatGPT answers
- Loan Market Whangarei3 of 3Named in 3 of 3 ChatGPT answers
- NZHL1 of 3Named in 1 of 3 ChatGPT answers
CB Mortgages0 of 3Named in 0 of 3 ChatGPT answers
See every answer about whangarei mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Whangārei, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Whangārei, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Whangārei, New Zealand for a home loan?”
Searched Google, AI Overview
“whangarei mortgage broker”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“whangarei mortgage advisers”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Key Mortgages or NZHL more popular in search?
This chart shows how often people search Google for Key Mortgages and NZHL by name. Each line represents a brand's share of searches for all six whangarei mortgage advisers we track, month by month, from searches in New Zealand.
Share of searches by month for NZHL, Key Mortgages. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zest Brokers | NZHL | Key Mortgages | Boost Brokers | CB Mortgages | Loan Market Whangarei |
|---|---|---|---|---|---|---|
| Oct 2025 | 19% | 23.8% | 23.8% | 26.2% | 0% | 7.1% |
| Nov 2025 | 22.7% | 20.5% | 27.3% | 25% | 0% | 4.5% |
| Dec 2025 | 16.2% | 18.9% | 37.8% | 24.3% | 0% | 2.7% |
| Jan 2026 | 18.2% | 24.2% | 24.2% | 27.3% | 3% | 3% |
| Feb 2026 | 23.3% | 18.6% | 25.6% | 25.6% | 0% | 7% |
| Mar 2026 | 20% | 20% | 32% | 22% | 2% | 4% |
| Apr 2026 | 24.4% | 26.8% | 22% | 22% | 2.4% | 2.4% |
| May 2026 | 30% | 15% | 27.5% | 22.5% | 0% | 5% |
| Jun 2026 | 36.7% | 16.3% | 24.5% | 18.4% | 2% | 2% |
| Jul 2026 | 23.5% | 23.5% | 19.6% | 27.5% | 2% | 3.9% |
| Aug 2026 | 28.8% | 21.2% | 19.2% | 26.9% | 1.9% | 1.9% |
| Sep 2026 | 28.6% | 26.2% | 23.8% | 16.7% | 2.4% | 2.4% |
How has the Key Mortgages and NZHL comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: NZHL took it in April 2026, Key Mortgages took it in May 2026, NZHL took it in July 2026.
- Across the 12 months ending September 2026, Key Mortgages’ share of searches among whangarei mortgage advisers in New Zealand held steady at 23.8%, and its estimated monthly branded searches held steady at 100.
- Across the 12 months ending September 2026, NZHL’s share of searches among whangarei mortgage advisers in New Zealand moved from 23.8% to 26.2%, and its estimated monthly branded searches moved from 100 to 110.
How did search popularity change for New Zealand whangarei mortgage advisers in September 2026?
2 changes
In September 2026, NZHL overtook Boost Brokers to rank 2nd among whangarei mortgage advisers in New Zealand, with 26.2% of the searches.
In September 2026, Key Mortgages overtook Boost Brokers to rank 3rd among whangarei mortgage advisers in New Zealand, with 23.8% of the searches.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Key Mortgages’ and NZHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Key Mortgages
2 branded search terms
- key mortgages
- key mortgages whangarei
NZHL
8 branded search terms
- nzhl
- nzhl home loans
- nzhl karaka
- nzhl mortgage
- nzhl ormiston
- nzhl whakatane
- nzhl whangarei
- nzhl whitmore
Other head-to-heads among whangarei mortgage advisers
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