Brandwave

CB Mortgages vs NZHL:Which is more popular?

In September 2026, NZHL had more branded searches than CB Mortgages among whangarei mortgage advisers in New Zealand. NZHL had about 110 branded searches, while CB Mortgages had 10. NZHL made up 26.2% of all whangarei mortgage adviser searches we track, and CB Mortgages accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about whangarei mortgage advisers, NZHL appeared in one of the three answers and CB Mortgages in none.

Among whangarei mortgage advisers in New Zealand in September 2026

Who do people search for more?

NZHL, about 11 searches for every 1 for CB Mortgages

NZHL 110 searchesCB Mortgages 10 searches

Who does AI mention more?

NZHL, mentioned in 1 of 3 answers, CB Mortgages in 0

NZHL in 1 of 3CB Mortgages in 0 of 3

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Top whangarei mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, NZHL was mentioned in one out of three: in one of the three ChatGPT answers. CB Mortgages did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Key Mortgages1st
  2. Boost Brokers2nd
  3. Loan Market Whangarei3rd
  4. Zest Brokers4th
  5. NZHL5th
  6. CB Mortgages–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about whangarei mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is CB Mortgages or NZHL more popular in search?

This chart shows how often people search Google for CB Mortgages and NZHL by name. Each line represents a brand's share of searches for all six whangarei mortgage advisers we track, month by month, from searches in New Zealand.

CB Mortgages and NZHL among whangarei mortgage advisers in New Zealand, by month

Share of searches by month for NZHL, CB Mortgages. The figures are in the table below the chart.

View monthly share of searches table
MonthZest BrokersNZHLKey MortgagesBoost BrokersCB MortgagesLoan Market Whangarei
Oct 202519%23.8%23.8%26.2%0%7.1%
Nov 202522.7%20.5%27.3%25%0%4.5%
Dec 202516.2%18.9%37.8%24.3%0%2.7%
Jan 202618.2%24.2%24.2%27.3%3%3%
Feb 202623.3%18.6%25.6%25.6%0%7%
Mar 202620%20%32%22%2%4%
Apr 202624.4%26.8%22%22%2.4%2.4%
May 202630%15%27.5%22.5%0%5%
Jun 202636.7%16.3%24.5%18.4%2%2%
Jul 202623.5%23.5%19.6%27.5%2%3.9%
Aug 202628.8%21.2%19.2%26.9%1.9%1.9%
Sep 202628.6%26.2%23.8%16.7%2.4%2.4%

How has the CB Mortgages and NZHL comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand whangarei mortgage advisers in September 2026?

1 change

  1. In September 2026, NZHL overtook Boost Brokers to rank 2nd among whangarei mortgage advisers in New Zealand, with 26.2% of the searches.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using CB Mortgages’ and NZHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CB Mortgages

1 branded search term

  • cb mortgages

NZHL

8 branded search terms

  • nzhl
  • nzhl home loans
  • nzhl karaka
  • nzhl mortgage
  • nzhl ormiston
  • nzhl whakatane
  • nzhl whangarei
  • nzhl whitmore

How the Brand Demand Index is measured

Other head-to-heads among whangarei mortgage advisers

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