Brandwave

Boost Brokers vs Zest Brokers:Which is more popular?

In September 2026, Zest Brokers had more branded searches than Boost Brokers among whangarei mortgage advisers in New Zealand. Zest Brokers had about 120 branded searches, while Boost Brokers had 70. Zest Brokers made up 28.6% of all whangarei mortgage adviser searches we track, and Boost Brokers accounted for 16.7%. When we asked ChatGPT and Google AI Overviews about whangarei mortgage advisers, both Boost Brokers and Zest Brokers appeared in all three answers. Boost Brokers was mentioned before Zest Brokers in every answer.

Among whangarei mortgage advisers in New Zealand in September 2026

Who do people search for more?

Zest Brokers, about 71% more searches than Boost Brokers

Zest Brokers 120 searchesBoost Brokers 70 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Boost Brokers in 3 of 3Zest Brokers in 3 of 3

Who does AI recommend more?

Boost Brokers, named ahead of Zest Brokers in every answer

Boost Brokers first in 3Zest Brokers never first

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Top whangarei mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Boost Brokers and Zest Brokers showed up in all three answers. Boost Brokers was listed before Zest Brokers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Key Mortgages1st
  2. Boost Brokers2nd
  3. Loan Market Whangarei3rd
  4. Zest Brokers4th
  5. NZHL5th
  6. CB Mortgages–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about whangarei mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Boost Brokers or Zest Brokers more popular in search?

This chart shows how often people search Google for Boost Brokers and Zest Brokers by name. Each line represents a brand's share of searches for all six whangarei mortgage advisers we track, month by month, from searches in New Zealand.

Boost Brokers and Zest Brokers among whangarei mortgage advisers in New Zealand, by month

Share of searches by month for Zest Brokers, Boost Brokers. The figures are in the table below the chart.

View monthly share of searches table
MonthZest BrokersNZHLKey MortgagesBoost BrokersCB MortgagesLoan Market Whangarei
Oct 202519%23.8%23.8%26.2%0%7.1%
Nov 202522.7%20.5%27.3%25%0%4.5%
Dec 202516.2%18.9%37.8%24.3%0%2.7%
Jan 202618.2%24.2%24.2%27.3%3%3%
Feb 202623.3%18.6%25.6%25.6%0%7%
Mar 202620%20%32%22%2%4%
Apr 202624.4%26.8%22%22%2.4%2.4%
May 202630%15%27.5%22.5%0%5%
Jun 202636.7%16.3%24.5%18.4%2%2%
Jul 202623.5%23.5%19.6%27.5%2%3.9%
Aug 202628.8%21.2%19.2%26.9%1.9%1.9%
Sep 202628.6%26.2%23.8%16.7%2.4%2.4%

How has the Boost Brokers and Zest Brokers comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand whangarei mortgage advisers in September 2026?

4 changes

  1. In September 2026, NZHL overtook Boost Brokers to rank 2nd among whangarei mortgage advisers in New Zealand, with 26.2% of the searches.

  2. In September 2026, Key Mortgages overtook Boost Brokers to rank 3rd among whangarei mortgage advisers in New Zealand, with 23.8% of the searches.

  3. In September 2026, Boost Brokers lost share of searches among whangarei mortgage advisers in New Zealand, from 26.9% to 16.7%.

  4. Estimated monthly branded searches for Zest Brokers in New Zealand rose 50% over 12 measured months, from 80 to 120 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Boost Brokers’ and Zest Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boost Brokers

1 branded search term

  • boost brokers

Zest Brokers

2 branded search terms

  • zest brokers
  • zest brokers whangarei

How the Brand Demand Index is measured

Other head-to-heads among whangarei mortgage advisers

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