Hamilton mortgage advisers in New Zealand:Which brands are most popular in search?
In August 2026, NZHL was the most searched among hamilton mortgage advisers in New Zealand, with an estimated 370 branded searches and 64.9% estimated Share of Search within this set.
NZHL64.9%
Global Finance24.6%
My Mortgage8.8%- Innovest1.8%
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Share of SearchLeaderboard
Compare Hamilton mortgage advisers using branded searches made in Hamilton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZHL, Global Finance, My Mortgage. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Global Finance | My Mortgage | Innovest |
|---|---|---|---|---|
| Oct 2025 | 74.6% | 16.9% | 6.8% | 1.7% |
| Nov 2025 | 75% | 14.3% | 8.9% | 1.8% |
| Dec 2025 | 73.2% | 14.6% | 9.8% | 2.4% |
| Jan 2026 | 67.4% | 19.6% | 10.9% | 2.2% |
| Feb 2026 | 69.4% | 18.4% | 10.2% | 2% |
| Mar 2026 | 63% | 16.7% | 18.5% | 1.9% |
| Apr 2026 | 64.6% | 20.8% | 10.4% | 4.2% |
| May 2026 | 66% | 18.9% | 9.4% | 5.7% |
| Jun 2026 | 63.3% | 18.4% | 16.3% | 2% |
| Jul 2026 | 70.4% | 20.4% | 7.4% | 1.9% |
| Aug 2026 | 64.9% | 24.6% | 8.8% | 1.8% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.9% | 370 | -2.6% | -5.5 points | |
| 2, held 2nd | 24.6% | 140 | +27.3% | +4.2 points | |
| 3, held 3rd | 8.8% | 50 | +25% | +1.4 points | |
| 4, held 4th | 1.8% | 10 | 0% | -0.1 points |
1.
NZHL64.9%
held 1st · 370 estimated branded searches · -2.6% vs prior month · -5.5 points
24.6%
held 2nd · 140 estimated branded searches · +27.3% vs prior month · +4.2 points
8.8%
held 3rd · 50 estimated branded searches · +25% vs prior month · +1.4 points
4.Innovest
1.8%
held 4th · 10 estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between leading brands
Which brand is most popular in search among hamilton mortgage advisers in New Zealand?
4 brands
In August 2026, NZHL was the most searched among hamilton mortgage advisers in New Zealand, with an estimated 370 branded searches and 64.9% estimated Share of Search within this set. Global Finance is in 2nd place, 40.4 percentage points behind at 24.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| NZHL | 74.6% → 64.9% | 75%Nov 2025 | 63%Mar 2026 | 1st |
| Global Finance | 16.9% → 24.6% | 24.6%Aug 2026 | 14.3%Nov 2025 | 2nd |
| My Mortgage | 6.8% → 8.8% | 18.5%Mar 2026 | 6.8%Oct 2025 | 3rd |
| Innovest | 1.7% → 1.8% | 5.7%May 2026 | 1.7%Oct 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among hamilton mortgage advisers in New Zealand decreased from 74.6% to 64.9%.
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among hamilton mortgage advisers in New Zealand increased from 16.9% to 24.6%.
- Across the 11 months ending August 2026, My Mortgage’s estimated Share of Search among hamilton mortgage advisers in New Zealand increased from 6.8% to 8.8%.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among hamilton mortgage advisers in New Zealand peaked at 75% in November 2025 and was lowest at 63% in March 2026.
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among hamilton mortgage advisers in New Zealand peaked at 24.6% in August 2026 and was lowest at 14.3% in November 2025.
- Across the 11 months ending August 2026, My Mortgage’s estimated Share of Search among hamilton mortgage advisers in New Zealand peaked at 18.5% in March 2026 and was lowest at 6.8% in October 2025.
- Across the 11 months ending August 2026, Innovest’s estimated Share of Search among hamilton mortgage advisers in New Zealand peaked at 5.7% in May 2026 and was lowest at 1.7% in October 2025.
- Across the 11 months ending August 2026, Innovest held steady: its estimated Share of Search among hamilton mortgage advisers in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand hamilton mortgage advisers in August 2026?
4 changes
In August 2026, Global Finance gained estimated Share of Search among hamilton mortgage advisers in New Zealand, from 20.4% to 24.6%.
In August 2026, My Mortgage gained estimated Share of Search among hamilton mortgage advisers in New Zealand, from 7.4% to 8.8%.
In August 2026, NZHL lost estimated Share of Search among hamilton mortgage advisers in New Zealand, from 70.4% to 64.9%.
Innovest’s estimated Share of Search among hamilton mortgage advisers in New Zealand has lost ground for 3 months in a row, from 5.7% to 1.8% in August 2026.
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